Simply how to_grow_your_publisher_revenue

Putting you first for online advertising www.simply.com

How to grow your

publisher revenue


New Developments in targeting technology

The advertising market explained

How to get superior advertising performance

Benefits of self provisioning services

How to grow your publisher revenue

Presentations


What is needed for high revenue?

The key elements

Effective targeting technology

High revenue share percentage

Brand Protection

Ability to filter on sectors and urls

Fill rate

Easy to use UI

Customer support and training

Accurate and timely payments

And The safety of working with one

of the largest companies in Europe


What Simply offers

Targeting technology

Best of breed

Simply Pub+ adserver forecasts and models

each hour of the day in real time using complex

algorithms to eliminate defaulting, ensuring all

impressions are served by paying advertisers

Optimised targeting using behavioural, yield and

contextual, delivering +107% eCPM revenue

versus the market average and maximum fill

rates

Simply Cluster™ technology delivers a further

+35% eCPM


What Simply offers

Fill rate

Simply guarantees to take all unsolds

And with its optimisation technology, to ensure all impressions achieve the

highest revenue delivery

In addition to our own network, Simply is integrated with the leading

ad-exchanges across the world, providing additional revenue

streams already filtered, cleaned and optimized by simply.

Among others, the platform Simply+, our SSP , is totaly integrated with:


What Simply offers

Easy to use UI

New and improved V3

One screen management

Visualisation tools

Easy to use reporting, in Real Time

Payment center

Online Help-desk

Live in November !

Currently in beta test


What Simply offers

A great opportunity to reach new audience

The best publishers in terms of quality, are

indexed within Peeplo.com

Peeplo.com is an innovative

search engine created by Dada

Peeplo is certified by UKOM that

reveals the Fastest-Growing

Companies Online in the UK

A great added value from the

Simply Network


What Simply offers

Customer support

Customer support and service is our number one priority including the

use of dedicated Traffic Managers

Call center via email and chat 8 hours per day from Monday to Friday

In each country a network of key account management of all special

requests

A testing laboratory to continually review data and market performances

Quarterly market reports


What Simply delivers

It’s the results that count

Selling power - 13,000 pre-approved

advertisers, growing by 36% a month plus

API to optimised ad exchange advertisers

Revenue power - Average eCPM +107%

higher than market, and Cluster giving

+35% more, compound eCPM growth of

+4% per month

Earning power - eCPMs from 20p to over

£1.00, £2.1m paid so far this year from HSBC

Brand safe power - High quality creatives

with powerful ad management system for

banning unwanted campaigns


Some of our larger clients…

http://www.flashgames.it/index.php

http://www.hi5.com/friend/displayHomePage.do

Simply how to_grow_your_publisher_revenue

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