Magazine Title: Simply Extraordinary

Rationale:

The term “Extraordinary” by itself contains a strongly positive meaning, which can

convey magical, supernatural, and delightful feelings about something. The word

“Extraordinary” reminds us of something over-the-top; however, as we want to keep

our magazine’s name exceptional and special yet classic and elegant, the word

“Simply” then comes in to help tone down and smoothen the overall feeling.

Moreover, the word “Simply” and “Extraordinary” rhymed, thus, makes it

comfortable for the mouth as well as promoting recognition. “Simply Extraordinary”

is then the ultimate name of the magazine, meaning that special things in life are not

difficult to reach as there are miraculous things everywhere only if we choose to go

about finding them, which all these magical places can be found easily as they are

collected and offered here in our magazine.

Genre: Travel & Lifestyle (domestic & international)

Mood and Tone: Hip, Modern, Elegant

Target: Male & Female

Age: 27-35 years old

Social Status: B to A Class

Income: 25,000 to 50,000 Baht

Mr. Cullen and Ms. Swan enjoy living the big city life. They prefer hanging out with

friends or families around the center of the city such as Thonglor, Sukhumvit, and

Siam. They love shopping and continuously updating new brand products at Siam

Paragon, Central Chidlom, or Emporium. They are the new generation that work hard

and play hard at the same time. On their free times they love to spend them listening

to good music and reading good books from Kinokuniya. They always have the new

in-gadgets and knowledge about trends and lifestyle. Since they love to work hard,

they often need to escape and get away to some places relaxing and luxurious to

rejuvenate their minds. Moreover, they are always in search for new places and spots

to have fun at.

Columns:

Sneak Peek - Calendar showing monthly events, concerts,

exhibitions, performances, festivals, etc.

(Domestic)

Joy to The World - World’s festivals and events: What’s happening

in certain countries around the world

‘IT’ Spot - Must-go spot of the month (Domestic)

Global Spot - Must-go spot of the month (International)

The Perfect Journey - Recommended luxurious trip both domestic and

international

Travelling Partner - Suggestions of new items and gadgets for

travelling

Behind The Scene - Behind the scene of the fashion shoot feature

including photos and a short interview from

the model(s) and production team

Beyond Imagination - On-budget trip with a monthly rotating famous

celebrity who will be given a destination and the

celebrity will have to come up with his/her own

interesting travelling route.

When Arts meets Arch - Introduction of arts and architecture around the

world such as museum, art gallery, theme park,

building, etc.

What’s on the other side? - Monthly knowledge about intriguing cultures to

inspire readers

Tune Up Your Life - Updating new music albums from various music

genres

Pit Stop - Recommendations of 5 to 7 stars hotels and

resorts

Outing & Dining - Introduction of chic pubs and restaurants in

Thailand

Celebrity’s A – Z - Celebrity’s beloved items from A to Z which

readers can use the items as their

recommendations while get to know more about

certain celebrities

Unforgettable Pleasure - A celebrity’s most impressive place or excursion

that they most enjoyed and wished that they

could make another visit when they have an

opportunity.

Index

Horoscope

Features Pitch:

Storyline

Celebrity’s Inspiration – This feature will cover the story of famous people from

various occupations such as designers, business people, musicians, actors, etc. The

story will explore each famous guest’s ideas, lifestyle, philosophy, and his/her

inspiration in life. An in-depth interview will be made to discover each celebrity’s

personal way to success.

Cover Story – This feature will cover both international and domestic destination.

The destination will be selected according to a monthly sponsor and theme.

For the international destination, the feature will highlight different locations in each

interesting city. There will be thorough recommendations of tourist attractions,

restaurants, and chic places in the city; so that readers have some rough ideas of

where they should visit if they go to that city. The feature will offer in-depth

information about each spot including tips about each place to ensure readers’

absolute pleasure.

For the domestic location, the feature will focus on showing various interesting

unknown districts, towns, or cities in different provinces in Thailand. There will be a

map or route attached to the feature that readers can tear out for their convenience.

Moreover, there will be descriptions about intriguing spots in the chosen area for each

month, so that readers will find it easier to put in efforts to visit the places.

Fashion Shoot – This feature will be an extension of the cover story feature. The

fashion shoot will be done at each monthly chosen spot, domestically, or

internationally. Each monthly location will be selected by each volume’s sponsor. The

shoot will be made by famous photographers in Thailand, who are professionals in

different photographic genre. This story will feature top models or celebrities in

Thailand whose personalities match each monthly theme. Nonetheless, the beauty of

each chosen spot will be emphasized as well as the models’.

Self-Pampering – A section that introduces health and wellness centers including

spa, massage, aroma therapy, and other relaxing activities around the world . The

feature will offer the best places to go for all year round; each monthly spot will be

selected from the professionalism of its services and uniqueness. As each spot is

selected, a detailed description about the place, price, methodology or treatment will

be available for readers to make their own evaluation if the place suits their needs.

The founder of each self-pampering place will be given an insightful interview about

the health benefits that customers will receive from their treatment.

Savory – This section offers recommendations of top restaurants in each visited

country. For example, if the issue’s feature’s destination is New York, America, then

the recommended restaurant is Le Bernardin, one of the most internationally accepted

four star seafood restaurants. Moreover, the famous menus and dishes will be given in

this feature with pictures included. The chef(s) will be talking about the origins and

ideas behind their food creations. The story will dig deep into the founding of the

restaurant and how it is run and operated. This section will feature the story about the

background of the founder(s) of the restaurant also.

Introductory Paragraphs

Cover Story

If you are looking for a city that can give you a unique feeling that you have never

experienced before, we have the answer for you.

Venice or the ‘City of Water and Bridges’ is one of the most romantic cities that has

been long known for its unique geography, culture, festivals, and attractions. Venice

is located in northern Italy. It’s world-famous for its canals, and especially, gondola;

the classic Venetian boat that allows people to ride on and absorb the city’s views and

atmosphere. As for tourists, Venice provides you with various fascinating places that

will surely guarantee your pleasure while visiting this memorable city including

churches, museums, historical monuments, etc. Now, let’s discover Venice’s

interesting spots!

Self-Pampering

Dating back a few decades, it is undeniable that life was much easier, purer, and less

complicated. Life between work and home was well balanced, which was possibly a

better way to live, one might say. Today, we rarely have time for ourselves, thus, time

has become an essence of a healthy living. Therefore, occasionally, self-pampering in

a deluxe and an exclusive hideaway is needed for both physical and mental well-

being.

Unlike any other typical spas in the country, the Six Senses Spa in Marrakech,

Morocco, has amazingly beautiful outdoor landscapes with indoor treatment quarters

covering an area of 1,500 square meters in total. Undoubtedly, this luxurious spa has

been uniquely designed to be a rejuvenating cocoon for health and wellness concerned

visitors. Its stunning facilities and scenery have made it an absolutely perfect spot for

purification and detoxification in the incredible Morocco city.

Savory

Nowadays, for those who love to enjoy pleasures in lives, sufficient and simple living

seem to not be just enough. Luxurious lifestyle has become a new option for our

generation where constant socialization deems necessary, and this makes us go about

searching for better outing and dining spots all most all the time.

In the sophisticated London city, great arrays of food and wine can create strong

dilemmas to its visitors as there are numerous dazzling choices for them to make.

Nonetheless, no one can hardly question the delightful taste of food given by the

Restaurant Gordon Ramsay, which is founded and operated by one of the world’s best

known food creators, Gordon Ramsay. With three Michelin Stars to justify the chef’s

ability in delivering one of the greatest food and unparalleled services in London,

Restaurant Gordon Ramsay is certainly an irresistible spot to pay a visit.