SIMPLY DELIGHTFUL - Radisson Hotel Group · •ed, natural and delightful Balanc •w build and...

1RADISSON® | INVESTMENT PRESENTATION

INVESTMENT PRESENTATION

SIMPLY DELIGHTFUL


OUR BRAND PORTFOLIO

Radisson Hotel Group is one of the world’s largest and most dynamic hotel groups with eight distinctive hotel brands made up of 1,423 hotels in destinations

around the world.

OUR BRANDS ARE ENGINEERED TO BE RELEVANT TO BOTH OUR GUESTS AND OWNERS

From Radisson CollectionTM to prizeotel, the Radisson Hotel Group is proud to offer hotel brands that fit a wide range

of travellers and budgets. We focus our work on delivering memorable moments, acting as a true host by being the

best partner.

RADISSON HOTEL GROUP

PREMIUM LIFESTYLE/

AFFORDABLE LUXURY

A collection of our finest hotels• Local lifestyle, extraordinary living• Development mainly by conversion

UPPER- UPSCALE

Our upper-upscale brand• Europe’s largest upper-upscale brand• Memorable, stylish and purposeful• New build and conversions in major cities and higher end markets

UPSCALEOur upscale brand• Balanced, natural and delightful• New build and conversions in primary and secondary locations

UPSCALE SELECT SERVICE

Our lifestyle select brand • Connected, style-savvy and sociable• Mainly new constructions in vibrant urban destinations

UPSCALE/ UPPER

UPSCALE

Individually designed upscale and upper upscale hotels• Memorable hotel stays with a personal touch• Mainly conversions in major cities

UPPER MIDSCALE

Our upper midscale brand• New build and conversions in primary

and secondary locations

UPPER MIDSCALE

LIMITED SERVICE

Our upper-midscale, limited-service brand• Delivering a heartfelt experience• New build and conversions in urban and suburban markets

MODERN ECONOMY

Our new modern economy brand • Lifestyle-minded (co-launched with Karim Rashid),

tech-savvy, out-of-the-box

* Radisson Hotel Group does not offer franchises for Radisson Collection or Park Plaza in the United States, Canada, Mexico or Brazil, but does offer management opportunities. Development opportunities for prizeotel are only offered in Europe, Middle East and Africa.


GENUINE

They appreciate design with attention to detail and have a no-nonsense approach to life so that

they can focus on what’s important to them.

DISCOVERY

They value mainstream, premium brands and seek discovery within their comfort zones.

CONNECTED

Friends, family and colleagues play a big part in their lives.

FUN

They are both business and leisure travellers with a relaxed mindset who seek a positive

and balanced environment.

Our guests describe themselves as genuine, personable, connected and fun. They value mainstream, premium brands and seek discovery within their comfort zones. Friends, family and colleagues play a big part in their lives.

Who is the Radisson Guest?

Median Age 42Median HHI $111KAvg. 4 Leisure Trips Per Year

#1 Segment of Business Travelers

53% Females

79% Married

56% Parents

48% College

BRAND AUDIENCE


NATURAL

Boosting direct and indirect revenues.

By improving the current portfolio and expanding on a global scale.

Capitalizing on the longstanding heritage of the Radisson brand.

BALANCED

Taking a balanced approach between launch and operating efficiencies.

By focusing investment on guest centric related priorities.

Capitalizing on the growing demand of guests to have a good

work/life balance.

DELIGHTFUL

Improving the guest experience and brand awareness.

By focussing on creating lasting memorable experiences.

Capitalizing on our Radisson Rewards Loyalty

program.

Our brand pillars are the foundation of what we believe. They act as a guide or brand compass, informing our decisions and

every aspect of how we communicate and behave. By understanding and embracing these simple values we create commercial

opportunities for our owners.


BRAND PILLARS


213 HOTELS » 37,469 ROOMS

In operation and under development worldwide as of Year End 2017

SIMPLY DELIGHTFUL

Radisson® enables guests to find balance in their hotel experience – with relaxing spaces, thoughtfully considered details

and unexpected delights.

OWNER VALUE PROPOSITION An efficient business model and

conversion friendly

NUMBER OF KEYS 150-200

POSITIONING Upscale

LOCATIONS Locations in capital and secondary cities,

with a mix of airport, urban, suburban and convention locations

PRODUCT Urban / Suburban / Airports

DESIGN STYLE Modern and timeless design with

a Scandinavian influence


GLOBAL PRESENCE

PORTFOLIO COUNT BY THEATER

133 HOTELS

1 HOTELS

27 HOTELS

21 HOTELS

2 HOTELS

29 HOTELS

AMERICAS EMEA ASIA PACIFIC

161 total hotels operating 52 total hotels in development

Our upscale, full-service hotels are focused on business and leisure travellers who seek a positive and well-balanced environment. They are in capital and secondary cities, with a mix of airport, urban, suburban and convention locations. With 200+ hotels in operation and under development, the Radisson footprint is expanding around the world.

In operation and under development worldwide as of Year End 2017


1. Plush mattress and duvet layered in white linens. 2. Feature headboards framed with accent lighting. 3. Convenient power access. 4. Rain-effect shower with wand. 5. Calming overhead and accent lighting. 6. Welcome area with wardrobe and floor mirror.

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GUEST ROOMS

Refreshing rooms that strike the perfect balance between form and function.

STANDOUT FEATURES:• Contemporary bed design with feature headboard

lighting and floating side tables.

• Welcome area with wardrobe and oversized mirror.

• Furnishings and textiles in natural, calming tones.

• Streamlined aesthetics encourage a balanced environment.

BRILLIANT BASICS:• Extra comfortable bed specifications.

• Two pillows per guest.

• High-quality linen and towelling specifications.

• Backlit magnifying mirrors.

• Professional hairdryers.

• Rain shower.

• Integrated bedside USB ports and light switches.

• Tea and coffee-making facilities.


SOCIAL SPACES

Open and welcoming spaces that are naturally calming.

STANDOUT FEATURES:• Style based on clean lines, soft textures

and contemporary materials.

• Artwork and decorative elements with timeless appeal.

• Practical spaces to work, socialize and relax.

• Harmonious flow of space.

SIMPLY

DELIG

HTFU

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COMMUNAL SPACES


MEETINGS

The right amount of space and accommodations for meetings and events.

STANDOUT FEATURES:• Flexible meeting rooms with a separate

break-out area.

• Lighting and framed artwork create interesting focal points.

• Business center space for added convenience.

SIMPLY

DELIG

HTFU

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MEETINGS


FOOD & DRINK

Restaurant concepts designed to bring people together.

STANDOUT FEATURES:• Mix of textures create a stylish, yet warm

and relaxed atmosphere.

• Minimalistic expression of décor based on thoughtful details.

• Soft lower level seating mixed with dining furniture.

• All of our food and drink offerings promote a healthy and uncomplicated lifestyle through only using local, sustainable, natural and honest food that is simply delicious.


WELLNESS

Pool and fitness facilities to stay active and balanced, when appropriate.

STANDOUT FEATURES:• Modern materials and finishes that are fresh

and calming.

• Furniture and accessories that facilitate relaxation.

• Dedicated space for jogging corner and bicycle rental in selected hotels.


Aiming to drive total revenue growth.

CREATE DEMANDWe aim to help to increase your hotel’s reach and revenue by partnering with online travel agencies and other third parties. With a robust and successful rewards program, meetings offerings, recognizable brands and an expert panel of advisors, the possibilities for growth are endless. We’re here to help create engaging conversations that drive loyalty and passion for our unique offerings.

RADISSON REWARDSRadisson Rewards™ provides members an enhanced experience from time of booking to checkout and every moment in-between. Members enjoy Member Only Rates, have access to exclusive benefits and can earn free nights across the Radisson Hotel Group™ portfolio of hotels.

DRIVE MEETINGS & EVENTSWe’ve realigned our Sales and Distribution resources globally to deliver a clear strategy across our brands and put our customers center stage. Our team includes 160 sales employees across 12 sales offices throughout the world focusing on Business Travel, Meetings & Events and Leisure segments. This team focuses on putting meetings and events at the center of what we do, and aims to produce revenue growth from this sector. Our Radisson Meetings™ program offers a robust program for meetings and events designed to make every event unique for your clients.

REVENUE GENERATION

BUSINESS INTELLIGENCEBUSINESS INTELLIGENCE

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ST

EM CONTRIBUTION

SY

STEM CONTRIBUTION

CAPTURE ONLINE

BUSINESS

CREATE DEMAND

DRIVE MEETINGS & EVENTS

OPTIMIZE RATE

LEVERAGE GUEST

EXPERIENCE


OPTIMIZE RATEAs the world of data analytics evolves, we’re continuing to migrate to a business intelligence model to better analyze performance, identify potential opportunities and/or challenges and evaluate associated activities and solutions to help drive revenue.

LEVERAGE GUEST EXPERIENCETo ensure the optimum guest experience, we strive to deliver our brand promise every day and leverage our customer experience management initiative to form stronger relationships with our guests. We provide an integrated communications and PR strategy, including unique content across media and social channels that shares a consistent brand message and corporate purpose. Our multi-platform compaigns will help drive stakeholder engagement and position you as an industry leader.

CAPTURE ONLINE BUSINESSOur team of digital experts will help you create innovative multi-channel campaigns that will share relevant news and content to drive customer engagement across all channels. We’re here to help you choose the best web-based platforms, mobile sites and applications to help drive direct online business and optimize online revenue by increasing traffic on our brand.com websites.

REVENUE GENERATION


With the backing of a dynamic, global hotel group, Radisson adds value to your investment by putting teams of experienced experts at your fingertips.

DEVELOPMENT PHASEContinuously developing our in-house expertise, we assemble the best team of specialists and external consultants to bring your vision to life. Throughout development, our processes focus on to maximizing efficiencies and minimizing initial investment.

HOTEL OPERATIONSWith support from our revenue management, online distribution, marketing and sales functions we give you immediate access to exceptional talent pools – helping to optimize your hotel performance from an early stage.

PROJECT DEFINITION & SPACE PLANNING Not every hotel is the same and we embrace that by providing tailored guidance on hotel facilities to align with market demand and the brand standards. We’re here to advise you on design and space planning to optimize operational flow throughout the hotel.

ADDING VALUE FOR OUR OWNERS


PROJECT MANAGEMENTWe will also support the design planning and execution of the hotel. This ensures that it eventually creates the necessary experiences that are relevant to the guests and within the business environment in which it operates. There is a big difference between how a hotel should look, and how it actually looks. We bridge that gap for our owners!

OPENINGSWe know that a successful launch is an important key to a successful hotel. To help secure business on the books prior to opening, we have a variety of dedicated pre-opening activities that will provide excitement around your opening.

PROCUREMENTOur global supplier network offers preferential terms on FF&E, operating supplies and services. Plus, with our e-procurement platform and dedicated supply-chain management teams, we strip the whole sourcing process right back to basics.

OWNER PRIVILEGES Access to great perks – including preferential rates across the global Radisson Hotel Group portfolio, all the benefits of Radisson Rewards, a 24/7 point-of-contact and visibility over all our buy-side opportunities.

OUR PEOPLEObsessed with delivering stand-out hotel experiences, our people are at the heart of our performance – with proven effectiveness at converting guests into passionate advocates.

ADDING VALUE FOR OUR OWNERS


OPERATING PORTFOLIO

1. Radisson Hotel Dallas North – Addison.

5. Radisson Hotel Corning.

6. Radisson Golf & Convention Center Batam. 7. Radisson Santa Cruz, Bolivia.

4. Radisson Santa Cruz, Bolivia.

2. Radisson Hotel Vancouver Airport. 3. Radisson Golf & Convention Center Batam.


CONTACT DETAILS

Radisson Hotel Group 701 Carlson Parkway, Suite 200, MS 8254

Minnetonka, MN 55305 USA T +1 (800) 336-3301 F +1 (763) 212-3401 E [email protected]

radissonhotels.com

©2018 Radisson Hotel Group. All Rights Reserved. Radisson Hotels International, Inc.701 Carlson Parkway, Suite 200, MS 8254, Minnetonka, MN 55305. This offering is made by prospectus only.

Minnesota Franchise Registration Number F-990.

SIMPLY DELIGHTFUL

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