Simplifying your planning and marketing processes by...
Transcript of Simplifying your planning and marketing processes by...
![Page 1: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/1.jpg)
Simplifying your planning and marketing processes by leveraging on data analytics to build and market your projects more effectively
![Page 2: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/2.jpg)
High Intent to Purchase among GenY 85% of Visitors to iProperty.com Expo are looking to buy
*Data taken from iProperty Expo visitors Jan – Oct 16’
![Page 3: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/3.jpg)
Budget to Purchase Budget to Purchase – Highest Demand in the Range of properties <RM500k
*Data taken from iProperty Expo visitors Jan – Oct 16’ *Data taken from APMSS H2 2016
![Page 4: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/4.jpg)
Using real-time data to build and sell homes that are in high demand
![Page 5: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/5.jpg)
Some common questions by developers
Which housing markets are doing well now?
How is this market compared to other
markets?
What are the popular size and prices in this market? What is in demand now?
How much is it to acquire development
land here?
![Page 6: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/6.jpg)
iPropertyiQ.com The Home of Property Intelligence
![Page 7: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/7.jpg)
Which housing markets are doing well now?
Top ten most transacted markets in Malaysia. Last 12 months as of June 2016
![Page 8: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/8.jpg)
How is Klang terrace house market ranked in Selangor?
1st for the most transacted
18th for capital growth
7th for rental yield
6th for most website visits
Top ten most transacted terrace houses in Selangor. Last 12 months as of June 2016
![Page 9: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/9.jpg)
What are the popular sizes and prices for Terrace Houses in Klang?
There are two types of terrace house specifications that are popular in Klang based on sold transactions
Option 1: 3 bed, 1 floor, 750-1000sf with a median price of 230k
Option 2: 3 bed, 2 floors, 1500-2000sf with a median price of 495k
1,700 sold
![Page 10: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/10.jpg)
What specs are people researching online for Terrace in Klang?
3 bed, 2 floors, 1500-2000sf
115k visits
![Page 11: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/11.jpg)
Development land in Klang?
![Page 12: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/12.jpg)
Where are development lands being acquired in Klang?
69%
33 acres RM 11 psf
33 acres RM 2 psf
43 acres RM 14 psf
![Page 13: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/13.jpg)
RM 14 psf
RM 11 RM 2
RM 14 psf
1. Taman Sentosa
2. Bandar Botanic
3. Bandar Puteri
Most transacted Residential Areas
Land listed in iproperty.com for sale in Klang
Land listed in iproperty.com for sale in Klang
![Page 14: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/14.jpg)
Kapar
Klang
Telok Panglima
Garang
Banting
Dengkil
Sepang
Kajang
Semenyih
Hulu
Langat
Tanjong
Dua
Belas
42
45
160
Acres
92
17
26
62
203
129
146
Tanjong
Sepat
47
Negeri Sembilan ?
Selangor Development Land Acquisition Hotspots
![Page 15: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/15.jpg)
Summary of Klang
Source Specs Median
Price Market Share
Transacted 3 bed, 2 floors, 1500-2000sf
495k 24%
Most Visits on website
3 bed, 2 floors, 1500-2000sf
495k 29%
Indicators Transaction Median Price Median Psf Capital Growth Rental Yield Users Visits
Results 1700 310k 286 9% 5% 115k
Change 25% 7% 7% 14%
Rank in Selangor 1st 37th 37th 18th 7th 6th
Total Sqft Acquired 7 Million
Total Value RM 112 Million
Median Psf RM 12
Most Acquired Revolusi Hijau Johan Setia, Teluk Gong, Pulau Indah 109 acres (69% market share)
Housing Market
Popular Product Specs Land Cost and Trends
![Page 16: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/16.jpg)
How to simplify? Using real-time data to build and sell homes that are in high demand www.ipropertyiq.com
![Page 17: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing](https://reader030.fdocuments.us/reader030/viewer/2022040706/5e05c4ff392ff76c1c327f13/html5/thumbnails/17.jpg)
Thank You