Stage 1

ThePreliminar

yRound

Team Name: Zephyr

Name of first member: Raysasaana NamshumCollege Name: Indian Institute of Management, Tiruchirappalli

Name of second member: Amit Singh ToliaCollege Name: Indian Institute of Management, Tiruchirappalli

Sharing

Conversation

Identity Presence

Relationships

ReputationGroups

THE ESSENCE OF SOCIAL MEDIA

What is Social Media?

POWER TOCommunica

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Connect

Reach of Social Media

Why Should businesses use Social Media?

• Growing reach of Social media in comparison to any other Traditional media.

• Greater scope of success with comparatively less cost.

How does social media help companies?

• Promotes brand and product

• Recruitment

• Feedbacks and Reviews

• Platform to reach the target segment

• Social is the “human face” of data, creating new intelligence for driving business outcomes.

How to make sense of the data?

• With a flurry of data, businesses can make sense of the data using certain tools and formulas

1.WOM = [(no. of direct clicks) + (no. of clicks from recommendations)] / (no. of direct clicks)2.Total Clicks = WOM*Direct clicks3.Click-Through Rate (CTR) = (no. of clicks) / (no. of Impressions)4.Cost per Click = Total cost of online marketing campaign/ no. of direct clicks5.Activity Ratio for Social Media = Active Members / All Members6.Resolution Time = (Total Inquiry Response Time) / (Total no. of service inquiries)7.Social Media Profitability = (R – Cg) * (F*Cr*Or*Pr) – h * T

SOCIAL MEDIA AND MOBILE PHONES

Mobile devices are at the center of how people communicate with their circle of friends, be it by phone, text, email or by accessing social networking sites via a mobile app/ browser.

Therefore Social Media has become a sweet spot for mobiles.

SOCIAL MEDIA AND ITS GROWTH

FEW FACTS• 93% of marketers are using social media. However, only 9% of

marketing companies have full-time bloggers.

• People spend 1 out of every 7 minutes on Facebook when online.

• 91% of mobile internet access is for social activities

• Instagram has already had more than 16 billion photos uploaded since its debut in 2010.

• YouTube has over 1 billion unique visitors per month and reaches the coveted 18-34 year old demographic more than any cable network.

• The male v/s female ratio of social media users is as follows: - Facebook 60:40, Female : Male - Twitter 60:40, Female: Male - Pinterest 79:21, Female : Male

- LinkedIn 55:45, Female : Male• If Social media was a country than, Facebook would be the world’s

third most populous country after China and India.