Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)
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Transcript of Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)
![Page 1: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/1.jpg)
Simple ways to optimize your order process
![Page 2: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/2.jpg)
Let’s start at the beginning…
A typical starting point
… but hold on!
Is this really where the order processbegins?
![Page 3: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/3.jpg)
… but where is the beginning then?
Good news: we can tell you! There.
![Page 4: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/4.jpg)
Here it is.
Actually YOUR website/landing page
![Page 5: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/5.jpg)
Why is this part of the order process?
Here…
customers make their first decision to buy…
… or not to buy
What does that mean?
The easier your „buy now offer“, the more customers will come to the cleverbridge checkout.
The more customers are being sent to cleverbridge, the more paid orders you potentially generate.
![Page 6: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/6.jpg)
Remove barriers for customers.
Conclusion
![Page 7: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/7.jpg)
Example: Buy now
What does this button mean to you?
![Page 8: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/8.jpg)
Example: Buy now – My Account
Does it mean…
![Page 9: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/9.jpg)
Example: Buy now – My Account
Do I really need a „My account“?
Customer already has enough „My accounts“
Another password/account data
You get the customer data from your eCommerce provider anyway
Free Trial / SaaS services: ask for minimum data (like e-mail) only
… because
You want the customer data (marketing, life cycle management)
You need the customer data – SaaS, subscription products
… but
![Page 10: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/10.jpg)
Example: Buy now – My Account
„Single-Sign-on“ process
Buy now Checkout Purchase (Paid order / unpaid order)
XML
Create „My Account“ with customer data Include information
such as…
Include „My Account“ data on the confirmation
page either or send separate e-mail
Initial purchase
Future purchase Buy now
Send to cleverbridgewith unique identifier
Process order with stored customer /
payment information
![Page 11: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/11.jpg)
Example: Buy now – My Account
That way you are…
… able to fully manage customer life cycle management on your side
… don‘t force customers to register before purchasing
… manage products (subscription), upgrade/downgrade
… build your own CRM tool (with cleverbridge integration)including customer history (automated special offers/prices)customer able to manage his everything from your endcustomer does not has to re-enter his payment details again and again
But let‘s have a look at some more barriers after clicking on
![Page 12: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/12.jpg)
Example: Product Selector - Currency
Might be too much choice (and got a currencyselector in the cart)
![Page 13: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/13.jpg)
Example: Product Selector - Currency
¤cy=
pre-selected currency
¤cies=
available currencies
![Page 14: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/14.jpg)
Example: Product Selector – Volume Discount
Volume discount pricesavailable in the cart
![Page 15: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/15.jpg)
Example: Product Selector – Volume Discount
However, if you need volume discounts to be more visible, you could add static proce information to the „product short description“ as well.
![Page 16: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/16.jpg)
Example: Product Selector - Selections
License variations? Use product selections right in your cart
![Page 17: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/17.jpg)
Example: Product Selector - Selections
Multiselection supported as well:
![Page 18: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/18.jpg)
Example: Product Selector – Coupon Code
Coupon codes
![Page 19: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/19.jpg)
Example: Product Selector – Coupon Code
Either do it that way or include them to your URL (MVT) directly to avoid abandonment here and hide it with &enablecoupon=false
![Page 20: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/20.jpg)
Example: Product Selector – Upgrade offers
Previous license key call in cart
![Page 21: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/21.jpg)
Example: Product Selector – Upgrade offers
Combine upgrade offers with your cart directly.
„Validate“ will send out a XML call, waiting for your GO.
Only if valid, a purchase is possible.
![Page 22: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/22.jpg)
Example: Product Selector – Cross-Selling
Sub-Sellings/Cross-Sellings
![Page 23: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/23.jpg)
Example: Cross-Selling
Try to find out which recommendations work best in your cart. Feel free to test alternative positions for them.
![Page 24: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/24.jpg)
Different Cross-Selling variations
Cross-Selling on review page
![Page 25: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/25.jpg)
Different Cross-Selling variations
Cross-Sell layer on review page
![Page 26: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/26.jpg)
Different Cross-Selling variations
Cross-Selling in delivery e-mail to customer
![Page 27: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/27.jpg)
Different Cross-Selling variations
Cross-Selling as banner on confirmation page
![Page 28: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/28.jpg)
Different Cross-Selling variations
Cross-Selling as pop-up on confirmation page
![Page 29: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/29.jpg)
Upselling variations
Upselling layer in cart
![Page 30: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/30.jpg)
Don‘t leave layer
![Page 31: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/31.jpg)
Subscription option as selection
![Page 32: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/32.jpg)
Offer Premium Support
![Page 33: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/33.jpg)
Test price points
![Page 34: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/34.jpg)
Test different names
- „Your order on an additional CD“ instead of „Backup CD“- „Online Insurance“ instead of „Online Backup“
![Page 35: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/35.jpg)
When testing, please remember to….
• … define expected goals
• … setup a reporting structure that covers your business and be aware of traffic segmentation
• … be patient and wait until a valid number of orders have been collected
• … test one change after the other, no mix-up of various modifications
• … analyze
• … store test-results
![Page 36: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/36.jpg)
Parameters Definitions
Short Description:
MVT ID:
MVT Name:
Countries:
Source:
Start Date:
End Date:
Expectation:
Project parameters
![Page 37: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/37.jpg)
When testing, please remember to….
• … define expected goals
• … setup a reporting structure that covers your business and be aware of traffic segmentation (!)
• … be patient and wait until a valid number of orders have been collected
• … test one change after the other, no mix-up of various modifications
• … analyze
• … store test-results
![Page 38: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/38.jpg)
Reporting structure
Commerce Assistant – Reporting – Revenue Tracking Setup
![Page 39: Simple Ways to Optimize Your Shopping Cart - cleverbridge Networking Event (CNE)](https://reader033.fdocuments.us/reader033/viewer/2022061123/5474a236b4af9fc30a8b56ef/html5/thumbnails/39.jpg)
When testing, please remember to….
• … define expected goals
• … setup a reporting structure that covers your business and be aware of traffic segmentation (!)
• … be patient and wait until a valid number of orders have been collected
• … test one change after the other, no mix-up of various modifications
• … analyze
• … store test-results