Simple technique for mining value in small online
-
Upload
phuc-tan-pham -
Category
Documents
-
view
317 -
download
1
Transcript of Simple technique for mining value in small online
![Page 1: Simple technique for mining value in small online](https://reader035.fdocuments.us/reader035/viewer/2022062320/55d4ef69bb61eba7438b46aa/html5/thumbnails/1.jpg)
Simple technique for mining value in small online business(BI & CRM)
![Page 2: Simple technique for mining value in small online](https://reader035.fdocuments.us/reader035/viewer/2022062320/55d4ef69bb61eba7438b46aa/html5/thumbnails/2.jpg)
Finding VIP Customer = RFM modeling
Defining customer segment = 20/80 RFM with 4,5,10
![Page 3: Simple technique for mining value in small online](https://reader035.fdocuments.us/reader035/viewer/2022062320/55d4ef69bb61eba7438b46aa/html5/thumbnails/3.jpg)
harder techniques
![Page 4: Simple technique for mining value in small online](https://reader035.fdocuments.us/reader035/viewer/2022062320/55d4ef69bb61eba7438b46aa/html5/thumbnails/4.jpg)
Segmentation and Cluster
![Page 5: Simple technique for mining value in small online](https://reader035.fdocuments.us/reader035/viewer/2022062320/55d4ef69bb61eba7438b46aa/html5/thumbnails/5.jpg)
Determining Reach Chanel
![Page 6: Simple technique for mining value in small online](https://reader035.fdocuments.us/reader035/viewer/2022062320/55d4ef69bb61eba7438b46aa/html5/thumbnails/6.jpg)
Determining VIP’s LVC for promotion’s budget
• LVC=Margin * (RetentionRate ÷ [1 + InterestRate - RetentionRate])
Average revenue per customer over the 12 years
52 weeks * 5 visits/wk * $ 3/ visit * 12 years= $9360
Average profit per customer over the 12 years
20% profit margin * Avg. Revenue per customer/yr = $1872
LTVC
Avg. profit/customer * (80% retention rate) / (1+10%interestRate-80%retention rate)
= 1872*0.8/(1+0.1-0.8)
= $4992
![Page 7: Simple technique for mining value in small online](https://reader035.fdocuments.us/reader035/viewer/2022062320/55d4ef69bb61eba7438b46aa/html5/thumbnails/7.jpg)
Determining product's rule in segment
![Page 8: Simple technique for mining value in small online](https://reader035.fdocuments.us/reader035/viewer/2022062320/55d4ef69bb61eba7438b46aa/html5/thumbnails/8.jpg)
Finding out % promotions
![Page 9: Simple technique for mining value in small online](https://reader035.fdocuments.us/reader035/viewer/2022062320/55d4ef69bb61eba7438b46aa/html5/thumbnails/9.jpg)
Tracking Promotion
![Page 10: Simple technique for mining value in small online](https://reader035.fdocuments.us/reader035/viewer/2022062320/55d4ef69bb61eba7438b46aa/html5/thumbnails/10.jpg)
Thank your attendtion
Phuc P.T
Data Analyst [at] =>