Simple success factors for governance by Hanne Gibsholm Maretti

1< >MAN Diesel & Turbo Hanne Maretti Digital governance 05.2014

Successfully governing the Intranet- and other digital platforms

Hanne Maretti, J. Boye Philadelphia 1420

14


Agenda

1 About MAN Diesel & Turbo SE

2 Governance: Three key factors to success

3 The MAN Diesel & Turbo governance model

4 Case: Intranet, Employee Centre

5 Summary


50% of World Trade is powered by MAN Diesel Engines!

MAN Diesel & Turbo in World Trade


Organizational StructureMAN Diesel & Turbo

Executive Board

Group Functions

SBU Marine Systems

SBUPower Plants

SBUTurbomachiney

SBUEngines

SBUAfter Sales

Support Functions Support Functions Support Functions Support Functions

Global OrganizationBU Power Plants (P)

BU Low Speed (L)

BU PrimeServ Turbo (S)

BU PrimeServ Diesel (D)

BU Production (W)

BU Turbocharger (T)

BU Oil & Gas (O)

BU Process Industry (I)

BU Medium Speed (M)

14,8

00 e

mpl

oyee

s


Locations Service Center Hubs

Online Communications: 4 FTE, 2 ½FTE


Online Communications strategy

Internet

Provide an effective and efficient Online platform with tools to develop and maximise business value. Tell stories about our products, green technology and world class customer service in order to retain and attract customers and increase our social capital. This gives us a competitive advantage and can help make us number one in Power Engineering

Intranet Extranet Mobile apps. Social media

Monitoring, Governance, Surveillance

Scalable governance model in place for all tools, ensuring clear defined roles & responsibilities, assigned and accepted by employees.

One face to the customer One place for the employees One place for the customer Value-adding mobile apps Interactive online presence


Governance

Governance makes the digital world go round!


The importance of governance

Governance Founding principle behind successful digital strategy

• Transparency in roles and responsibilities• Clear structure and processes• Decentralization• Acknowledgement of ownership• Proper training of right people• Dispersed responsibility = increased flexibility

Who does what, when and where?


Three Key Factors to Success

• Prove business value

• Ensure commitment

• Review and adjust


Business value through KPIsProve business value

Good KPIs = business value

= governance next year= continued business value!

QuantitativeEasy to measure, no quality information!

QualitativeDifficult to measure, but demonstrate value!

1 2 3 4 5 60

10203040506070

1 2 3 4 5 60

10203040506070


CommitmentEnsure commitment

Commitment is two-fold

Management needs to understand business value – see the benefits of appointing the right responsible.

Employees should be interested – employees who see the benefits and to whom the task is relevant should be appointed for the responsibility.


How to achieve commitmentEnsure commitment

Buy-in is decisive – get business on board

• Nobody wants to give resources Know adversary, customize approach Mass communication is a no go Define, explain roles – time, resource

requirements

• Personal presence Face2face meetings with managers Make contract – signed in blood

Buy-in from key stakeholders not the end - governance is dynamic and has to be adjusted continuously


Review and adjustReview and adjust

The governance model is proving a success – now what?

Dynamic governance • Keep up with technology and business processes

Keep it relevant • Evaluation, reflection on business- and system changes, demands

Maintain • Governance is ever-living, never static


The MAN Diesel & Turbo governance model

Three engagement levels: Strategic, tactical, operational

Scalable governance model• One model• All digital platforms• Same principles• Adjustments to each platform

Recognizability• Management easier to convice (know one, know all)• Easier process overview for employees

DecentralizationRegardless of department size, the business will

always be able to run the digital channels better


Governance at a glanceExtranet

Tactical level

Strategic level

Operational level

Yearly review Nexus owner

Profile owner

Application / Content owner

Business User Administrator

Application / Content provider

Scalable governance model

IT Supporter


Governance at a glanceInternet

Tactical level

Strategic level

Operational level

Internet owner

Business ContentOwner

Web Strategist & Coordinator

Business Content Editor

Business Content Contributor

Yearly review

IT Supporter

17< >MAN Diesel & Turbo Hanne Maretti Digital governance 05.2014Name/dept xxxxxxx.yyyy.mm.dd

Tactical level

Strategic level

Operational level

MAN Diesel & Turbo Social Media Owner

Site Administrator

Content Editor Surveillance Supplier

Social Media Strategist & Coordinator

Yearly Review

Governance at a glanceSocial Media


Governance at a glanceIntranet

Tactical level

Strategic level

Operational level

Business Matter Experts Atlas owner

Siteowner

Application / Process owner

News PublisherSuper User

Yearly review

Content Editor IT Supporter


Governance: Roles & Responsibilities


Atlas: The Intranet


Prove Business Value

Business case, ROI• Self service, optimized data processes• Information availability (legal, CSR, benefits)• Process optimization: Quick group sharing, local is local• Time, cost reduction

KPIs• Qualitative: Satisfaction rate, less requests via phone, email• Quantitative: Click rate, visits


Ensure Commitment

Get buy-in from managers• Face-to-face: Business value, governance model• Roles & responsibilities (prioritization, allocation)

Identify right Process / Application owner• HR responsible• Strategic mindset

Identify right superusers and contributors• Local HR responsibles• Online flair, interest• Challenge: Needed vs. existing competencies

Committing to roles• Process optimization, task reduction• Better service level


Review & Adjust

Ongoing reviews• Who Superusers and content contributors locally

Application/process owners and superusers globally • What Status, ROI, KPIs, level of success, ideas, new procedures, review of

roles & responsibilities• How Half-day workshop, outside inspirational input• Why Pat on the back, inspiration and motivation, input for improvements

Adjustments• Intranet launched in Feb 2011 – no adjustments made • Minor adjustments expected 2015/2016


Help staying safe

Policies• Policy for blogs • Policy for content auditing and review • Policy for content containing links • Policy for content editing • Policy for format, sizes and names • Policy for content posting cycle • Policy for content types, metadata and termstore • Policy for language use on Atlas • Policy for page layout and organization • Policy permission settings • Policy for posting content on the front page • Policy for posting content to My Site • Policy for posting content to sites and pages • Policy for publishing news • Policy for self service applications • Policy for social tags, comments and ratings • Policy for visual identity

Guidelines• Guideline for content editing • Guideline for content types and metadata • Guideline for creating new sub sites • Guideline for page layout and organization • Guideline for permission settings • Guideline for posting content to My Site • Guideline for publishing stories to Billboard • Guideline for social tags, comments and ratings


Summary

• Prove business value

• Ensure commitment

• Review and adjust


All data provided in this document is non-binding. This data serves informational purposes only and is especially not guaranteed in any way. Depending on the subsequent specific individual projects, the relevant data may be subject to changes and will be assessed and determined individually for each project. This will depend on the particular characteristics of each individual project, especially specific site and operational conditions.

Disclaimer


Hanne MarettiManager Online CommunicationsOffice: +45 33 85 12 23Mobile: +45 30 66 30 [email protected] LinkedIn: http://dk.linkedin.com/pub/hanne-gibsholm-maretti/8/330/404/

Do you have any more questions?

mailto:[email protected]

http://dk.linkedin.com/pub/hanne-gibsholm-maretti/8/330/404/


Appendixes


Extranet governance

Tactical level

Strategic level

Operational level

Yearly review Nexus owner

Profile owner

Application / Content owner


Application / Content provider


IT Supporter


Group Communication/Extranet Owner

30

As Nexus Owner you are the overall responsible for the extranet, having the overview and ensuring the optimal framework for business.

This means:• You maintain the overall framework• You are responsible for communication with IT• You define SLA’s and make sure they are fulfilled• You make yearly reviews of profiles and statistics• You ensure the governance structure • You ensure the correct semantics and syntacs• You evaluate and make sure that design guidelines are

followed• You are responsible for the menu structure

Nexus Owner


Profile Owner

31

As Profile Owner you are responsible for ensuring that your particular profile has access to the right applications and/or content.

This means:• You give overall directions regarding the front page of the profile• You define the profile and which applications/content the profile should have access to• You clarify the access with the application and content owners • You annually review the content of the profile and update it accordingly (use statistics, dialogue with extranet owner) • You respond to inquiries regarding the profile on the extranet• You appoint the Business User Administrator

A Profile Owner can delegate his/her responsibilities to the Business User Administrator

Profile Owner


Application/Content Owner

32

As Application/Content Owner you are responsible for ensuring that the particular applications and/or content are the latest version, have the correct data protection level and are displayed according to business and technical guidelines.

This means:• You secure the correctness of the information and/or applications shown on the Extranet

• You make sure the latest version is always on the Extranet • You ensure that the applications and/or content are connected to pre-

approved profiles (preferably)• You decide which roles or individuals have access to what information and

applications - negotiation takes place with the Profile owners• You give approved customers/suppliers/partners access to the

applications and/or content or delegate to somebody else• You respond to inquiries regarding the content/application on the extranet• You decide what data protection level the particular application and/or

content need to haveAn Application/Content Owner can delegate his/her responsibilities to the

Application/Content Provider

Application/Content Owner



33

As Content Provider you are overall responsible for maintaining and providing applications and/or content on MAN Diesel’s Extranet, Nexus.

This means:• You ensure the correctness of the content and/or applications

shown on the Extranet• You make sure the latest version is on the Extranet • You provide input to Application/Content owner on which

profiles should see what• You provide input to Application/Content owner on data

protection level




34

As Business User Administrator you are responsible for the correct handling of users requesting access or additional access to the MAN Diesel Extranet, Nexus.

This means:• You decide what is on the profile’s front page and update it according to business needs• You give approved customers/suppliers/partners access to the profile• Forgot my user ID: If a user can’t be retrieved automatically, the user might contact MD for help.

In this case you investigate the reason and provide a solution.• Forgot my password: If a user can’t be retrieved automatically, the user might contact MD for

help. In this case you investigate the reason and provide a solution.• Can’t log in: If a user attempts to log in and fails information is provided and so is the possibility

to contact MD. In the last case you provide support.• User verification: When a user requests access you must validate the user, which means check

that his e-mail is a company email address, verify the contact stated as contact in MD, and check if the user supplied additional comments that should be taken care of. On existing users you must check if new content/applications should be added. After this you start the workflow for approval/denial of user access.

• I would like access to more info: You initiate the approval/denial workflow• Request to close down account: You approve the close down of account• Update of personal information: You approve/deny the requested changes• Compromised ID: You can register info and initiate close down (this can also be done by the

user). You always have to approve/deny the close down/stand by of account• You appoint Business SupporterA Business User Administrator can delegate his/her responsibilities to the Business Supporter



IT Supporter

35

As IT Supporter you are responsible for providing sufficient and satisfying technical support on incidents raised.

This means:• Monitor and track the MAN Diesel Extranet, network,

platform and applications• Log the raised incidents• Provide ongoing feedback to requester of incident• Escalate incidents according to service level agreement• Ensure 2nd level application support • Ensure updated application knowledge and documentation• Close incidents when solved and resolution successfully

communicated to requester

IT Supporter


Intranet governance

Tactical level

Strategic level

Operational level

Business Matter Experts Atlas owner

Siteowner

Application / Process owner

News Publisher


Super User

Yearly review

Content Editor IT Supporter

37< >MAN Diesel & Turbo Hanne Maretti Digital governance 05.2014 < 37 >

Atlas Owner

As Atlas Owner you are the overall responsible for the intranet, having the overview and ensuring the audience in MAN Diesel & Turbo experiences an intranet that supports their daily needs for service, information and news

This means:• You are responsible for the information architecture (IA) and design (including

templates) of Atlas and any changes and requests are to be approved by you• You know who the target audience(s) are and what they are interested in• You ensure that your resources monitor search and taxonomy and provides input to

how it can be improved• You are responsible for communication with IT and the prioritisation of Atlas

development• You liaise with Business Matter Experts about development of business areas like HR,

IT on Atlas• You uphold the governance model• You facilitate yearly reviews with governance members about business needs (e.g. IA,

design, content, search, taxonomy and applications, trends, best practice, and statistics)

Atlas Owner


Atlas Business Matter Expert

As Atlas Business Matter Expert you support the Atlas Owner with information about how Atlas can best develop according to business needs. This means:• You can for instance represent a department and/or team or you are an expert/owner

within a process• You believe that Atlas positively support your business area on a day-to-day basis• You have opinions on how Atlas can improve and develop according to business needs

and requirements• You provide input on business needs and requirements to Atlas Owner• You help Atlas Owner prioritise the requirements for development• You provide input to the agenda and content for yearly review• If invited you participate in yearly reviews

Atlas Business Matter Expert


Atlas Site Owner

As Site Owner you are overall responsible for a site collection and/or a specific Site and the content, application and processes displayed there

This means:• You are responsible for the creation of sites and any necessary sub sites• You manage permissions within your site collection or site• You know who the target audience(s) are and what they are interested in• You actively seek to improve what is displayed on the sites (content, applications, processes)• You appoint the necessary Content Editors to ensure content is updated• You have ongoing cooperation with Content Editors about what to display on the sites• To optimise search function you ensure your content have related and updated key words, tagging,

taxonomy and meta data• To optimise “View Content” function (on the front page) you add the relevant meta data related to the

content• You support Atlas Owner in upholding the governance model and you participate in yearly reviews• You support the Atlas Owner in the continuous development of the intranet• You support the Atlas Owner in prioritising what to develop first• If necessary you appoint Super User to help you manage the site collection and/or site on a day to day

basis• If necessary you help, support and train other Site Owners• If necessary you can delegate responsibilities to Super User

Atlas Site Owner


Atlas Application/Process Owner

As Application/Process Owner you are responsible for ensuring that the particular applications and/or process are the latest and updated version

This means:• You secure the correctness of the information that the application and/or process

show on Atlas• To ensure optimal usability you agree with the Atlas Owner where the application

and/or process are best placed in the information architecture• You know who the target audience(s) are and what they are interested in• To optimise search function you ensure your application and/or process have related

and updated key words, tagging, taxonomy and meta data• To optimise “View Content” function (on the front page) you add the relevant meta

data related to the application and/or process• You respond to inquiries regarding the application and/or process• You support the Atlas Owner in upholding the governance model and you participate

in yearly reviews• In cases where a Site Owner is involved you support with knowledge about the

necessary site permissions that may be related to the application and/or process• As owner you can delegate your responsibilities to a Super User or Content Editor

Atlas Application/Process Owner


Atlas Wiki Application/Process Owner

As Wiki Owner you are overall responsible for that the Wiki application support the business needs for Wiki articles

This means:• You are responsible for the Wiki application and the related processes necessary for

producing Wiki articles• You are responsible for the content on own entry page to the Wiki application• You are responsible for the promotion of the Wiki application and the opportunity the

organisation have for publishing articles• You are responsible for relevant Wiki categories and taxonomy• To optimise search you ensure that the right tagging, taxonomy, key notes and meta

data are connected to the Wiki articles• To optimise “View Content” function (on the front page) you add the relevant meta

data related to the Wiki application • You respond to inquiries regarding the Wiki application• You support the Atlas Owner in upholding the governance model and you participate

in yearly reviews• If necessary you can appoint Super User and/or Content Editor to help you manage

the Wiki application • If necessary you can delegate responsibilities to Super User or Content Editor

Atlas Wiki Application/Process Owner


Atlas News Application/Process Owner

As News Application/Process Owner you are responsible for the application and processes. You monitor the published news to ensure a high quality standard

This means:• You secure the published news have a high quality standard• Through the News community you support the development of Group and Local

Publishers• To optimise search function you ensure your News application and processes have

related and updated key words, tagging, taxonomy and meta data• To optimise “View Content” function (on the front page) you add the relevant meta

data related to the application and/or process• You respond to inquiries regarding the News application and processes• You support the Atlas Owner in upholding the governance model and you participate

in yearly reviews• You provide training to News Publisher both in the News application, the News feed,

the guidelines and policies • You monitor the quality of the published news• You provide and remove permissions to News Publishers

Atlas News Application/Process Owner


Atlas Super User

You support the Site Owner and/or Application/Process Owner in managing a particular site collection, site, application/process. Including training Site Owners, other Super users and Content Editors

This means:• You have been appointed by the Site Owner and/or Application/Process Owner and

help him/her managing a specific site collection, site, application/process• You support the Site Owner and/or Application/Process Owner on a day to day basis in

terms of managing content, permission, processes and applications• You support the Site Owner on a day to day basis in terms of permissions• You help managing Content Editors• You know who the target audience(s) are and what they are interested in• You provide input to development opportunities/ideas on the intranet and you help

prioritising what is most important• To optimise search you ensure that the related tagging, taxonomy, key notes and

meta data are connected to the content and/or application/process• To optimise “View Content” function (on the front page) you add the relevant meta

data related to the content and/or application/process• You help train Site Owners, other Super Users and Content Editors

Atlas Super User


Atlas Content Editor

As Content Editor you are overall responsible for maintaining and providing content on Atlas

This means:• You are nominated by the Site Owner and/or Application/Process Owner and you refer

to her/him on matters regarding the intranet• You know who the target audience(s) are and what they are interested in• You ensure content is updated and always latest version• You provide input to your Site Owner and/or Application/Process Owner about what

you think are development opportunities/ideas• You help Site Owner and/or Application/Process Owner to prioritise what to develop

first• To optimise search you ensure that the related tagging, taxonomy, key notes and

meta data are connected to the content • To optimise “View Content” function (on the front page) you add the relevant meta

data related to the content, application/process• You participate in Atlas (SharePoint) training and if necessary you help train/support

fellow Content Editors

Atlas Content Editor


Atlas News Publisher

As News Publisher you support that relevant and only group wide news are published on Atlas

This means:• You have participated in News Publishers Training• You know who your audience is• You identify relevant news and understand if it is group, country, location

or department specific • You have read and understood the News policy and the Publishing

manual• You understand the translation workflow• You participate in the News Community• You act as a news subject matter expert within your area• You understand the best practices for how to write to an intranet

Atlas News Publisher


Atlas IT Supporter

As IT Supporter you are responsible for providing sufficient and satisfying technical support on tickets and BBI’s raised.

This means:• Monitor and track the website, network, platform and applications• Solve raised tickets • Provide ongoing feedback to requester of incident• Escalate tickets according to service level agreement• Ensure 2nd level application support • Ensure updated application knowledge and documentation• Close tickets when solved and resolution successfully communicated to

requester• Provide input to BBI’s in terms of general ideas, technical options and

estimation

Atlas IT Supporter


Internet governance

Tactical level

Strategic level

Operational level

Internet owner

Business ContentOwner


Business Content Editor


Business Content Contributor

Yearly review

IT Supporter


Roles & Responsibilities

As Website Owner you are overall responsible for the website and ensure that the website develops according to trends, best practice and MAN Diesel & Turbo business strategy.

This means:• You own the overall framework of the website• You are responsible for communication with IT and the prioritisation of application development

• Together with IT you define Service Level Agreements with IT and make sure they are fulfilled

• You facilitate half yearly reviews with governance members about current business strategy, trends, best practice, content, applications and statistics

• You ensure the governance model uphold• You evaluate and make sure that design guidelines are followed• You are responsible for the menu structure• You support the Web Strategist & Coordinator work effort

Website Owner



As Business Content Owner you are responsible for understanding who your audience(s) are what they are interested in and ensuring that the particular content, positions MAN Diesel & Turbo according to the current business strategy

This means:• You make sure to understand who your audiences are and what they are interested in• You secure the correctness of the information and that it is the latest version that is always on

the website. You are the final guardian for the publication (release) of content• You make sure you have an understanding of what website trends and best practice are and

implement relevant content• You ensure that the MAN Diesel & Turbo current strategy is reflected in how the content is

positioned• You ensure to have the necessary Content Editors and Content Contributors available• You support the Content Editors and Content Contributors work on content development• You ensure the content is according to “write to web” guidelines• You make BBI’s on application development and support Website Owner in prioritisation• You draw actively on input and support from Group Marketing and Group Communication• You participate in half yearly reviews with Website owner• You conduct regular meetings with Website Strategist & Coordinator about how to develop the

website• You either publish (release) the accurate and latest content or you delegate it to Content Editor

Business Content Owner



As Web Strategist & Coordinator you are responsible for investigating and document website trends and best practice. Furthermore responsible for extracting statistics and actively support the Content Owners in the development of the website in accordance to MAN Diesel & Turbo business strategy

This means:• You understand how MAN Diesel & Turbo strategy can be applied in the development of the

website• You investigate, document and present current website trends and best practice• You are responsible for extracting and analysing statistics and presenting it to relevant

stakeholders• You conduct regular meetings with Content Owners about the development of the website and

their content• You support the Website Owner in the execution of half yearly reviews• You know what campaigns and promotion Group Marketing and Group Communication are

launching• You support the Website Owner in prioritisation of application development• You make sure the training material for CMS tool is updated and stored on the support site• You support the Content Owner in training Content Editors and Content Contributors• You continue to develop the “write to web” guidelines• You have a full and updated overview of governance members• You make regular and random check on content on website to ensure quality and relevance




As Content Editor you are overall responsible for maintaining and providing content on website

This means:• You are nominated by the Content Owner and you refer to her/him on matters regarding the website

• You know who the target audience(s) are and what they are interested in• You actively seek to be informed by your Content Owner about the business strategy and how it is related to current trends and best practices

• You provide input to your Content Owner about website development opportunities/ideas and support the needed development prioritisation

• You ensure content is updated and always latest version• You make sure the content are written according to ”write to web” guidelines• You participate in CMS training and you train/support fellow Content Editors• You receive content from Content Contributor to be incorporated in your content• If Content Owner has delegated publishing right you publish (release) new content

Content Editor



As Content Contributor you are responsible for providing support and input regarding e.g. campaigns, promotions and technical papers to Content Owners and Content Editors. Also, besides acting as contributor you can act as editors and write content for Content Owners

This means:• You know who are relevant Content Owners for your content e.g. campaigns• You may have been nominated by the Content Owner and you refer to her/him

on matters regarding the website• You know who your target audience(s) are and what they are interested in• You inform Content Editor/Owner about upcoming MAN Diesel & Turbo initiatives

that are relevant for the Website and particular audiences• You provide input to your Content Owner/Editor about website development

opportunities/ideas and support the needed development prioritisation• You participate in the half yearly reviews• You make regular and random check on content on website to secure quality

and relevance• You provide content to the Content Editor to incorporate and publish (Release)• You can in some cases act as Content Editor

Content Contributor



As IT Supporter you are responsible for providing sufficient and satisfying technical support on tickets and BBI’s raised.

This means:• Monitor and track the website, network, platform and applications• Solve raised tickets • Provide ongoing feedback to requester of incident• Escalate tickets according to service level agreement• Ensure 2nd level application support • Ensure updated application knowledge and documentation• Close tickets when solved and resolution successfully communicated to

requester• Provide input to BBI’s in terms of general ideas, technical options and

estimation

IT Supporter


Governance Model: Social Media

Name/dept xxxxxxx.yyyy.mm.dd

Tactical level

Strategic level

Operational level

MAN Diesel & Turbo Social Media Owner

Site Administrator

Content Editor Surveillance Supplier


Yearly Review



As Social Media Owner you are overall responsible for the social media strategy and ensure that the social media develops according to trends, best practice and MAN Diesel & Turbo business strategy.

This means: You own the overall framework of the social media You ensure the governance model uphold You support the Social Media Strategist & Coordinator work effort

Social Media Owner



As Social Media Strategist & Coordinator you are responsible for investigating and document social media trends and best practice. Furthermore responsible for extracting statistics and actively support the Site Administrators in the development of the social media in accordance to MAN Diesel & Turbo business strategyThis means:You understand how MAN Diesel & Turbo strategy can be applied in the development of the social

media sitesYou facilitate yearly reviews with governance members about current business strategy, trends,

best practice, content, applications and statisticsYou investigate, document and present current social media trends and best practiceYou are responsible for extracting and analysing statistics and presenting it to relevant

stakeholdersYou conduct regular meetings with Site Administrators about the development within social media

and contentYou support the Social Media Owner in the execution of yearly reviewsYou know what campaigns and promotion Group Marketing, HR, BUs and Communication are

launchingYou support the Social Media Owner in prioritisation of social media developmentYou make sure the training material for social media is updated and stored on the support siteYou support the Site Administrator in training Content Editors You continue to develop the social media guidelines and Communications Must Knows You have a full and updated overview of governance members You make regular and random check on content on social media channels to ensure quality and

relevance




As Site Administrator you are responsible for understanding who your audience(s) are what they are interested in and ensuring that the particular content, positions MAN Diesel & Turbo according to the current business strategy

This means:You make sure to understand who your audiences are and what they are interested inYou secure the correctness of the information. You are the final guardian for the release of

contentYou make sure you have an understanding of social media trends and best practice are

communicate and share relevant contentYou ensure that the MAN Diesel & Turbo current strategy is reflected in how the content is

positionedYou ensure to have the necessary Content Editors availableYou support the Content Editors’ work on content developmentYou ensure the content is according to the social media guidelinesYou draw actively on input and support from Group Marketing and Group CommunicationYou participate in yearly reviews with Social Media OwnerYou conduct regular meetings with Social Media Strategist & Coordinator about how to develop

the social media site(s)You either publish (release) the accurate and latest content or you delegate it to Content Editor

Site Administrator



As Content Editor you are overall responsible for maintaining and providing content for the social media site as agreed with the Site Administrator

This means: You know who are relevant Site Administrators for your content e.g. news and

campaigns You may have been nominated by the Site Administrator and you refer to her/him on

matters regarding the MDT social media site(s) You know who your target audience(s) are and what they are interested in You inform Site Administrator about upcoming MAN Diesel & Turbo initiatives that are

relevant for the MDT social media site(s) and particular audiences You make sure the content are written according to social media guidelines You participate in social media training and you train/support fellow Content Editors If Site Administrator has delegated publishing right you publish (release) new content

Content Editor

Simple success factors for governance by Hanne Gibsholm Maretti

Presentations & Public Speaking

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