Simple Strategic Plan for Social Media Marketing
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he Simple Strategic Plan for Social Media Marketing Today’s Numbers f t p l i g+ Site | traffic | pages | leads Blog | traffic | pages | leads Know Your Goals 1. Leads/Sales 2. Engagement (likes, tweets, comments) 3. Opt-in for future contact 1. Know Your Numbers 2. Identify and Quantify Your Goals 3. Track Performance to Goals 4. Do More of What Works & Less of What Doesn’t Quantify Success 1. 10 warm leads a day 2. 2 shared stories a day 3. 20 subscribers per week f Track Performance By Channel Likes UP Reach UP Leads ?? Corollary: If you can’t track the goal, figure out how to track the goal, or do something else. l i Impressions = 2,283 Leads = 0 The Simple Strategic Plan for SMM by John McElhenney 4-4-13 / uber.la // cc: reuse w/attribution // @jmacofearth
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Social is great, but without a plan you will simply be generating activity. Build a plan, even a simple plan and track to your goals. The full story is available here http://uber.la/2013/04/simple-strategic-plan/ by John McElhenney @jmacofearth
Transcript of Simple Strategic Plan for Social Media Marketing
The Simple Strategic Plan for Social Media Marketing
Today’s Numbers
f t p li g+ Site | traffic | pages | leads Blog | traffic | pages | leads
Know Your Goals1. Leads/Sales2. Engagement (likes, tweets, comments)3. Opt-in for future contact
1. Know Your Numbers2. Identify and Quantify Your Goals3. Track Performance to Goals4. Do More of What Works & Less of What Doesn’t
Quantify Success1. 10 warm leads a day2. 2 shared stories a day3. 20 subscribers per week
f
Track Performance By Channel
Likes UPReach UPLeads ??
Corollary: If you can’t track thegoal, figure out how to track thegoal, or do something else.
liImpressions = 2,283Leads = 0
The Simple Strategic Plan for SMM by John McElhenney 4-4-13 / uber.la // cc: reuse w/attribution // @jmacofearth
