Simple Steps to Market on Pinterest for Profits
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Transcript of Simple Steps to Market on Pinterest for Profits
SIMPLE STEPS
PINTEREST for PROFITto market on
WHY SHOULD YOU MARKET ON PINTEREST?
• PEOPLE SPEND MORE TIME ON PINTEREST THAN FACEBOOK
• SMALL EFFORT FOR BIG RETURN
• PINTEREST TRAFFIC IS LONG-TERM TRAFFIC
PINTEREST to-go!EASY TO USE, ANYWHERE, ANYTIME.
75% of users mobile
Be helpful, provideresources
Pre-shop stage
WHY DO PEOPLE PIN?
INSPIRATION
PROMOTEBRAND
BOOKMARKSALES
The sweet spot forsocial selling onPinterest
PINTEREST MOTIVATES
47% of U.S. shoppers have made apurchase from a Pinterest referral.
from BlogHer
PINNERS BUY $$$
47% of U.S. shoppers have made apurchase from a Pinterest referral.
from VentureBeat
Pinterest generates 400% morerevenue per click than Twitter and27% more than Facebook.
PINTEREST PLAN
WHAT TO PIN
VideosSlideShare presentationsInfographics
ELEMENTS OF A GREAT PINGreat image - 735 x 1102 pixels
No borders for seamless pin viewing
Minimal text on your image
GIFs
Engaging description with a call to action
Blog content
TRUST DRIVES ACTION
47% of U.S. shoppers have made apurchase from a Pinterest referral.
from Social Mouths
81% of women trust Pinterest as asource for information & advice.
PINTEREST SALES FUNNEL
Top of funnel
Mid-funnel
Bottom of funnel = sales
Awareness
Consideration - 60 to 70%of people stay here
Nudge to buy
CROSS POLLINATE PINTEREST PRESENCE ACROSS SOCIAL MEDIA
ADD #PINOFTHEDAY HASHTAGS TO POSTS.
ADD A PIN IT FOR LATER FOR ACTIVITYON YOUR POST NOW AND LATER.
SHARE PINTEREST CONTENT ON FACEBOOK &GOOGLE+ WITH A LINK TO YOUR PINTEREST BOARD.
BUILD YOUR EMAIL LIST WITH PINTEREST
CREATE AN EMAIL CAMPAIGN TO INTRODUCE YOURPINTEREST PRESENCE OR NEW BOARDS.
ADD A PIN IT BUTTON IN YOUR EMAIL.
DESIGN COLLABORATIVE BOARDS AND INVITEPINNERS TO BUILD YOUR NETWORK.
BUILD BEAUTIFUL PINS TO INVITE PEOPLE TO JOIN YOUREMAIL LIST.
PINTEREST for BUSINESS
PINTEREST GOODIES
Connects your website to Pinterest
Analytics
Ability to promote pins
Ahalogy found that 83% of active Pinterest users would prefer to follow a favorite brand than a favorite celebrity.
Rich pins show meta data from blog
PINTEREST for BUSINESS
TIPS FOR BUSINESS SUCCESS ON PINTEREST
Create a Pinterest strategy using your analytics data Share your best content and share your fans content too!
Provide HELP to your followers
Add the Pin It button to your website or blog
Add VALUE to their Pinterest experience
Be consistent and pin regularly
Join in the holiday trends which are much earlier than the actual holiday date.
B2B Pinterest Superstars
HubSpotEtsyConstant Contact
Pinterest GOLD• Be consistent.
• Create beautiful pins to showcase your product.• Provide helpful content that gives value.• Cross promote to other social media networks.• Use gated material to build your email list.
How to achieve success with your Pinterestmarketing!
PINTEREST for PROFIT@PegFitzpatrick
http://pegfitzpatrick.com/
Join Peg for an upcoming event!Tampa, Florida Nov. 13 - 15th
Discount codeboom150
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