Teresa Tuan, MD

Josh Stroud

Useful information. Healthier Kids.

SIM PLE PEDIATRICS

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Team

Teresa Tuan MDJosh Stroud

Problem

Solution

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In Clinic At Home

Delivery

• Website with video library

• Access restricted to clinics and their patients

Sick at Home

Call advice

line

Waiting Room

Exam Room

Talk to MD

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Decide to go to

MD

Value Proposition to Medical Groups

• Reduced health service utilization

• Improved patient satisfaction and engagement

• Improved efficiency in clinic

• Improved patient outcomes

EngagingDry

Accurate

Out-of-date

SIM PLE PEDIATRICS

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Competition

Business Model

• Entry Market

– Pediatric clinics reimbursed by managed care insurance programs

• Pricing

– Monthly fee for unlimited product access and download reports showing what videos are used most frequently

– One-time consulting charge for product installation and staff training

Market Size

Status & Timeline

• 1 video completed as proof-of-concept

• End of 2014: finish 15 videos and pilot in 1 clinic

• 2015: finish 75 videos available in 3 languages, expand to 10 clinics

• 2016: library of 200 videos, sell to ACOs

Funding

• $100K Seed Funding – produce one additional video, metrics, training materials, data capture and reporting system, pilot test

• Series A: $1MM – produce, test and imporve15 videos in one clinic

• Series B: $2MM – produce, test and imporvevideos in three languages in 10 clinics

• Series C: $2MM – produce 110 additional videos and go to market