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The Swedish InstituteManagement Program

Northern EuropeFor For successful and sustainable future businessessuccessful and sustainable future businesses

2011-04-19

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Launched in 2007

‘Progressive’ leaders from Northern Europe, India and China

Strong focus on CSR and Sustainability

Aiming at building strong networks within business communities that contribute to the feeling of “togetherness” in soul and matter

Building long-term goodwill for Sweden in the neighboring countries

The Swedish Institute Management Program

”Progressive target group” is…

well-educatedmid /upper income earnertrailblazer setting the tone

creative, culturally well-informedcosmopolitan and globally conscious

open-minded and mentally youthfulcritical thinker

enjoys experiencingseasoned traveler and used to media

computer and technology savvy

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”Progressive target group” values…

HonestyOpen-mindedness and tolerance

Self-development and individualityEquality and participation’

Ecological sustainabilityNew ways of thinking and creativity

Lack of prestigeHumor and self-awareness

Experiences

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Program’s aims:

1. To strengthen the participants’ responsible leadership in their societies.

2. To promote fair / sustainable trade in the region through the network of key decision-makers in the region.

3. To promote Sweden as a country in the forefront of CSR / Sustainability, innovation, sustainable trade and leadership.

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The participants’ expectations1. Getting theoretical and practical knowledge of CSR: new mindsets, tools and

experience of working with CSR. How to combine CSR and business? How to capitalize on CSR?

2. Personal development and International experience. Knowledge and insight into the Swedish business life. Learning about cultural differences.

3. Networking for the future - business and personal contacts. Meet interesting people with different experiences, challenges and views. Sharing knowledge and experiences.

4. Business opportunities – the Swedish market/cooperation.

Anticipated effects for the participants

Increased personal competitiveness in a broader employment context.

Exposure to career opportunities.

Own social status increases when the participant becomes a CSR-ambassador in her community.

7Expected gains for participating companies:

1. Understanding of CSR as an asset and competitive advantage.

2. Advanced management training of a key person.

3. Exposure to business opportunities in other markets.

4. Positive international exposure of the company’s brand.

SIMP 2011Focus: CSR and Sustainable business

– Exploring the link between corporate responsible strategies and profit– Leading sustainability work in companies and business community

Seminars with highly qualified speakers

Project-based learning: Live-cases– Real-life projects in Swedish companies / organizations

- Study visits

Socializing and Networking– Networking with people from business, culture and politics

– Getting to know Sweden and Swedes– Getting to know each other – building common strengths

10Program 1-6 The best of Swedish Business Life

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Understanding Sustainability - Profitability

Improved business performance through CSR: specific aspects

50% 60% 70% 80% 90% 100%

Improved financial performance

Improved branding and/or communication

Improved market position

Improved stakeholder relations

0 2 4 6 8 10 12 14

Do not know

No

Other […]

Increased profitability

Increased revenue

Lower costs [e.g. lower energy consumption, lower consumption of materials]

0 1 2 3 4 5 6 7 8 9 10

Strongly disagree

Partly disagree

Neither agree nor disagree

Partly agree

Strongly agree

Improved financial performance through CSR Knowledge about responsible investment

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Results: Summary grups 1-6

• 67% think that SIMP has improved their career

• 71% initiated CSR activities/measure in own organisations as a result of SIMP

• 80% has participated in a CSR-debate as a result of SIMP

• 56% has started new co-operations with the other countries, as a result of SIMP (mostly with Sweden)

• Use of Alumni network:

The Chinese Alumni: use to a large extent as source of CSR contacts (73%) and for busines co-operation (67%).

Northern Europe: CSR contacts 33%, business co-operation 20%

http://www.si.se/English/Navigation/Scholarships-and-exchanges/Leadership-programs/The-Management-Program/Voices-from-the-Management-Program/