Moderator: Jacques Hart Panelists: Simon Heseltine Gustavo Saientz Sze Liu

Nov 7, 2013

Web Congress Miami Organic Strategies for Web, Mobile & Social

@simonheseltine Miami Nov 7th

• I did not host the Daily Show this summer

• I was not a voice actor in any Smurf movies

Who am I?

@simonheseltine Miami Nov 7th

The changing landscape

@simonheseltine Miami Nov 7th

The changing landscape - Search • Looks at content quality

• Design • Trustworthiness • Speed • Depth of content

• Historically has run on top of the algorithm

@simonheseltine Miami Nov 7th

The changing landscape - Search • Looks at site link profiles • Looks for quality of links • Looks at diversity of link anchor text

@simonheseltine Miami Nov 7th

The changing landscape - Search

@simonheseltine Miami Nov 7th

The changing landscape - Search

…they did say that this was the biggest overhaul to their engine since the 2009 “Caffeine” overhaul (which focused on speed and integrating social network results into search) and that it affects “around 90% of searches”, there wasn’t much offered in terms of technical details. The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed.

http://techcrunch.com/2013/09/26/google-recently-made-a-silent-shift-to-a-new-search-algorithm-hummingbird/

@simonheseltine Miami Nov 7th

The changing landscape - Mobile

1. Faulty redirects

2. Smartphone only errors

3. App download interstitials

4. Irrelevant cross linking

5. Page speed

@simonheseltine Miami Nov 7th

The changing landscape - Social

@simonheseltine Miami Nov 7th

Follow best practices

What’s a site to do?

Don’t go to the dark side

@simonheseltine Miami Nov 7th

What’s a site to do?

Follow best practices

@simonheseltine Miami Nov 7th

What’s a site to do?

Follow best practices

@simonheseltine Miami Nov 7th

What’s a site to do?

Webmaster Tools

@simonheseltine Miami Nov 7th

What’s a site to do?

Analytics

@simonheseltine Miami Nov 7th

What’s a site to do?

Analytics

@simonheseltine Miami Nov 7th

What’s a site to do?

Keep on top of changes

Moderator: Jacques Hart Panelists: Simon Heseltine Gustavo Saientz Sze Liu Nov 7, 2013

Web Congress Miami Organic Strategies for Web, Mobile & Social

Q&A Time