Simon Carrington, Top Gear Magazine

SIMON CARRINGTON

TOP GEAR MAGAZINE, OLIVE & LONELY PLANET TRAVELLER

DIGITAL MAGAZINES

REASONS TO BE CHEERFUL


TOTAL PAID DOWNLOADS +255%

SINGLE COPY SALES +129%

SUBSCRIPTION SALES + 261%

ADVERTISING REVENUE +130%

TOTAL REVENUE +175%


DMA motoring Magazine of

the Year 2013

The number one grossing

automotive magazine in the

UK newsstand

The number one free

automotive magazine in the

UK newsstand

The number one automotive

magazine in the US Apple

Newsstand at launch

The 5th best selling tablet

magazine in the UK


“I LIKE IT….IT

MAKES IT MORE

PERSONAL. IT’S

SOMETHING

THAT’S NOT

GOING TO

TRANSFER FROM

A MAGAZINE. IT’S

ONLY SOMETHING

THAT YOU CAN

SEE ON AN IPAD”

“I THINK VALUE FOR MONEY WISE IT CANT BE

BEATEN. IT’S NOTHING…JUST A COFFEE REALLY

FOR HOURS AND HOURS OF ENTERTAINMENT

“I THINK VALUE FOR MONEY

WISE IT CANT BE BEATEN.

IT’S NOTHING…JUST A

COFFEE REALLY FOR HOURS

AND HOURS OF

ENTERTAINMENT

86% OF USERS WOULD RECOMMEND TOP GEAR MAGAZINE TO A FRIEND……


65% OF READERS AGREE THAT ADVERTISING

ENHANCES THEIR ENJOYMENT OF THE TABLET

EDITION.

TG READER SURVEY AUGUST 2013


“I think ads like this are better compared with the print

edition. It makes me immediately want to do

something with it………. it certainly gets my eye.”

‘It’s nice to have some advertising in there as long as

they’re cleverly done videos or cleverly done articles’


REASONS TO BE CHEERFUL….

Cash generative from Digital

content

Fixed cost base

Subscriptions based so regular

income

Advertising opportunity is real

We already have the content

Simon Carrington, Top Gear Magazine

Presentations & Public Speaking

Transcript of Simon Carrington, Top Gear Magazine