WELCOME

SIMIQ2 Motor Industry ReviewIn association with DoneDeal

4th August 2015

Q2 2015Review

Explained

Damien English, T.D., Minister of State at the Departments of Education and Skills & the Department of Jobs, Enterprise and Innovation with Special Responsibility for Skills, Research and Innovation

Q2 2015Review

Explained

Mark Boggan President of SIMI

Motor Industry Registrations YTD 2015

• New Car Sales up 30%(109,960)

• LCVs up 54%,(18,426)

• HGVs up 9% (1,556)

• Car Hire up 22% (17,633)

152 Registrations for July 2015

• New Car Sales =48%2014 (18,711)V 2015 (27,633)

• LCV Sales= 49%2014 (2,535) V 2015 (3,768)

• HGV = 41%2014 (207) v 2015 (291)

Q2 2015Review

Explained

Cathal Cremen Commercial Manager of DoneDeal’s Motor Section

Motor Industry Review - Q2 2015

Ireland Online

Irish people are buying and selling online in their hundreds of thousands, every day, every hour, from every corner of the country.DoneDeal Secondhand Ireland Report

DoneDeal.ie/motors - Traffic

63M63M 89M89M

Visits - H1 2014 Visits - H1 2015

Page Views - H1 2014Page Views - H1 2015

Mobile

H1 2015 - 195,000 + App (IOS & Android) downloads

43% of all visits to the Motor section are via the Apps.

33% of all Private ads placed via mobile

DoneDeal.ie/motors - Ads Published

H1 2014

H1 2015

Accounts - 1.89MDealers - 1,059

DoneDeal.ie/Motors - Value of Goods Advertised

H1 2014 - €1.995 Billion

H1 2015 - €2.38 Billion

Cars Advertised on DoneDeal & Sold

Ireland’s Largest Motor Website

ComScore, a global media measurement and analytics company’, shows that over a 3 month average in April 2015 DoneDeal reached 25.1% of the total internet audience in Ireland and DoneDealCars had a reach of 12.1%, representing the largest reach for any classified car site in Ireland.

DoneDeal.ie/motors

Thank You!

Q2 2015Review

Explained

Jim PowerReview Author & Economist

The Irish Economy so far in 2015• Recovery gathering momentum• Q1 GDP + 6.5 (YoY)• H1 Retail Sales Volume +8.9% Value +5.5%• H1 Retail sales ex-cars Volume +5.8% Value +2.3%• Merchandise Exports +18.2% (Jan-May)• Live Register -18,800 (H1) Unemployment Rate 9.7%• Consumer confidence at 9-year high• Tax Revenues +11.7%• House price inflation easing: construction activity

improving• GDP growth +5% possible: 4% in 2016

Economic Activity Q1 2015

% QoQ (S/A) % YoY

GDP +1.4% +6.5%

GNP -0.8% +7.3%

Consumption +1.2% +3.8%

Gov. Expenditure -0.4% +5.9%

Investment -3.1% +4.0%

Exports Goods & Services

+2.3% +14.3%

Imports Goods & Services

+0.6% +14.7%

Consumer Confidence

Unemployment Rate

Employment (S/A)

Brent Crude Oil Price

STERLING V EURO

Economic Forecasts

2013 2014 2015f 2016f

GDP 0.2% 4.8% 5.0% 4.0%

GNP 3.2% 5.2% 4.2% 3.5%

Consumption -0.8% 1.1% 2.7% 2.8%

Investment -2.4% 11.3% 16.0% 10.5%

Exports 1.1% 12.6% 11.0% 7.5%

Unemployment 13.1% 11.3% 9.7% 8.5%

Key Economic Risks/Challenges• Greece still very vulnerable• Chinese economy fragile• UK & the EU• Political situation potentially problematical• Irish Water key area of vulnerability for Govt.• Populist politics/instability big risks• Wage pressures• Economy is moving in right direction, but careful

management needed

The Motor Industry H1 2015• New private cars registered +25.4%• New Light Commercial Vehicles +55.7%• New Heavy Goods Vehicles -2.1%• Every county reported good growth in car registrations• Imported private cars -10.8%; sterling strength influential• Costs of motoring : Year to June: Petrol -6.1%, Diesel -

8.9%, Insurance +15.7%, New Car price -2.9%• Petrol -14.5% from peak: Diesel -17% from peak• Making stronger contribution to Exchequer receipts from

new cars €685 m +26.4%• Employment Q1 2015 44,700; +5,600 past year

Monthly Registrations

Cars Licensed

EXCHEQUER REVENUES FROM MOTOR INDUSTRY H1 2015

NEW CAR REGISTRATIONS

(€mln) % GROWTH

VRT 363 +25.4%

VAT 322 +27.6%

Total 685 +26.4%

USED CAR REGISTRATIONS

(€ mln) % GROWTH

VRT 67 -12.7%

VAT 9 -12.5%

Total 76 -12.7%

GRAND TOTAL 761 +21.0%

Employment in Motor Industry

Key Drivers of New Car Market• Personal disposable incomes• Personal Consumption• Interest Rates• Unemployment• Population >15 Years• Credit availability• Car Sales in Previous Years• Tourism• One-off events e.g.: Car Scrappage Scheme, Y2000 etc

Auto Market in 2015 & 2016• 123,000 in 2015; +27%• Consumer confidence strong• Credit availability good• Interest rates to remain very low• Labour market improving• Personal Disposable Incomes rising• Stronger consumer spending• Overseas visitors +12.1% (Jan-May)• Limited fiscal easing in Budget 2015, more in Budget

2016 €1.5 billion?• 145,000 in 2016? +18% # +€183 m VAT/VRT; +2,860 jobs

New Car Registrations

Volume of DoneDeal Motor Ads

DoneDeal Ads Petrol v Diesel

ANY QUESTIONS?

Society of the Irish Motor Industry

MemberSurvey

June 2015

Thank You

• Quarter 2 Motor Industry Review available now at www.simi.ie/quarterlyreport

• July Registration available now at www.beepbeep.ie/stats