Silverside presentatie social media in business

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Wednesday, February 27, 13

description

inleiding bij het Silverside client event om de relaties bij te praten over IBM connect 2013 met als focus social media in business.

Transcript of Silverside presentatie social media in business

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EV, Cloud, Mobile & Social Media in businessFollow the consumer!

Silverside 27 feb

[email protected]+31647180864

@vincenteSlideshare.net/vincente

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EV, Cloud, Mobile & Social Media in businessFollow the consumer!

Silverside 27 feb

[email protected]+31647180864

@vincenteSlideshare.net/vincente

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Leafplan project

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Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews

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Olie Future?

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Olie Future?

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Not always good!

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Not always good!

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Connected Cars

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Crowd sourcing

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• Einstein?

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• Einstein?

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• Einstein?

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• Einstein?

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Vincent Everts?

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Vincent Everts?

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Innovation acceleration

Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil2011: Korea2012: China

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Innovation acceleration

Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil2011: Korea2012: China

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Tudou.com earlier then YouTube

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Tudou.com earlier then YouTube

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Social Media

2.0

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• Mijn Tools

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Videoblogger

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Videoblogger

Talk to Me!

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• kassa

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Trends uit IBM Connect Florida

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Trends uit IBM Connect Florida met document management

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4G 2013 onderscheid mobiel en fixed netwerk verdwijnt

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4G 2013 onderscheid mobiel en fixed netwerk verdwijnt

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4G 2013 onderscheid mobiel en fixed netwerk verdwijnt

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Dell notebooks

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Dell notebooks

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Dell & Social Media

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• 100k employees

• 12 people listen to conversation

• 15 people create policy

• 30.000 did SMACU Training & can listen

• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs

Dell social media

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• 2007 Twitter: Whats hot?

• 2009 4Square Which locations are hot?

• 2012 Highlight: Location based social media

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Location based Social Media

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Location based Social Media

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Location based Social Media

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Location based Social Media

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White pages Appje

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Whit.li api

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Whit.li api

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Whit.li api

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Whit.li api

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Lytro camera

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Lytro camera

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Lytro camera

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Quantify self

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Quantify self

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Quantify self

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Bodymedia

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• 12MM dik

• 10 sec boot

• super screen

• 10H batteries

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SlideRocket

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WeVideo

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Urthecast Earth HD streaming

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Gamification• 100.000 games

• 120.000 kids

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Gamification• 100.000 games

• 120.000 kids

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Draw Something20 Million downloads/6 weeks

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• Tablets everywhere!

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What are we going to talk about?

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time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

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How do we spend our time?

4%6%

19%

33%

39%

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TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines

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Time & advertisement

Time online: 1,5 h pp/dayOnline adds €800M/yrAdds € 0,10 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€600M adv revenueAdds € 1,50 pp/h

Magazines18 m/dayAdvertisement €600Reclame inkomsten: € 2,00 pp/ph

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Why callvia computer?

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It’spersonal!

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It’spersonal!

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It’spersonal!

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BYODCYOD

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BYODCYOD

85% doet het!25% recht!

45% werkt eraan!

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BYODCYOD

85% doet het!25% recht!

45% werkt eraan!

50% mag het niet50% doet het toch

50% is bereidt

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beta

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Who talks

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Blogs demografie

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Blogs demografie

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Blogs demografie

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E-commerce worldwide

2012: €750B

+15%

bron: forrester

Web influenced: €3000BWednesday, February 27, 13

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Online bestedingen

2012: 12 billion euro

2010: 10 billion euro

bron: thuiswinkel.org

Web-influenced 48 miljard

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ProductinformatieSocial toolsWednesday, February 27, 13

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ProductinformatieSocial toolsWednesday, February 27, 13

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90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

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tekst

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tekst

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Social Networking

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Customer service

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Customer service

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“What are you doing in 140 characters”

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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• s

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• s

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Internet is pain!

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Wordprocessing 1951

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Wordprocessing 1985

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Wordprocessing 1985

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Wordprocessing 2011

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Wordprocessing 2011

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Online collaborationWednesday, February 27, 13

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Revisionscompare

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Office 365

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Office 365

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Office 365

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Office 365

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Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software

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Web 2.0 Trend:Co-Creation

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Social Media

2.0

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www.vincente.nl

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[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts

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