Silverlight Splashes Out

Shane MorrisUser Experience EvangelistMicrosoft

Cross BrowserCross PlatformRich Media ExperiencesRich Internet Applications (RIAs)

What is it?

Why Silverlight?

Liberate your media

Liberate your developers

Silverlight 1.0

Silverlight 1.1

Rich Media Experiences

Rich Interactive Experiences

Aussie Adopters

Aussie Adopters

Aussie Adopters

Silverlight 1.0 : Rich Media Experiences

Quality• Stunning HD video quality• DVD-like interactivity and

overlays

Flexible Development• Integrate w/ existing AJAX

frameworks• SMPTE-standard VC-1,

WMV and MP3

Delivery• Live Streaming or On-

Demand• Performance, scale and

cost advantages over other solutions

HELLO WORLD

Anatomy of a Silverlight Application

Nervous Seagulls

Anatomy of a Silverlight Application

JavaScript

XAML

HTML, CSS

Demo : Silverlight 1.0

BEYOND PLAY/PAUSE/STOP/REWIND

New Opportunities

TOOLS

`

designers & developers: Speak different languages

Designer/developer experience

designers design developers add business logic

designer developer

designers & developers: Speak the same language

Designer/developer experience

designers design

designers & developers: Speak different languages

developers add business logic

designer developer

DEMO: EXPRESSION STUDIO

Silverlight Web Media Ecosystem

Expression Encoder for publishing with

Silverlight

Expression Blend for creating media

experiences

+ Existing ecosystem of WMV technology partners / solution providers

Create Distribute Experience

Up to 2x streaming scalability over

Windows Server 2003

New Secure content delivery over SSL and Cache/Proxy support

New IIS7 Media Pack with bit-rate throttling

for lower cost for downloaded media

Interactivity, video, and animation in

browser and/or full screen

Seamless, Fast Installation for End

Users

Consistent experience on Mac , Windows and

Linux

Media

Acronyms• Video: WMV V7, V8, V9, VC-1• Audio: WMA V7, V8, V9 (standard), MP3Multiple options for deploying media• HTTP progressive download• Integration with Windows Media Server

Extensive WMV ecosystemCost/Benefit• Significantly lower encoding cost• Significantly higher performance• 15x acceleration by Tarari• 20% higher quality at comparable bit rate

Silverlight 1.1 : Rich Internet Silverlight 1.1 : Rich Internet ApplicationsApplications

ControlsWidgets for complex applicationsCross Platform

PerformanceCompiled .NET code

Development Model.NETVisual StudioExpression Studio

Demo : Silverlight 1.1

ADOPTION

Low Cost, High Quality Media

Silverlight

Compelling, Cross-Platform User Experiences

Flexible Programming Model with Collaboration Tools

SILVERLIGHTEnriched browser experience

Thank You

Shane Morrisshanemo@microsoft.comblogs.msdn.com/shanemo

microsoft.com/silverlightmicrosoft.com/expression

Expression Studio evaluations up the front