Shouldicepresentationoutline 1305913421988 Phpapp01 110520124431 Phpapp01
Silpada facebook-100411185143-phpapp01
Transcript of Silpada facebook-100411185143-phpapp01
Using Facebook for Personal
Selling & Relationship Building
O X I E M | 1 S . L I M E S T O N E S T. | S P R I N G F I E L D , O H 4 5 5 0 2 | T: 8 6 6 . 4 3 2 . 8 2 3 5 | W : O X I E M . C O M
Sites
Search
Social
Engaging Branding | Top Technology | Easy Manageability
> Sites that perform & convert visitors to customers
Holistic Web Marketing | Organic + Paid + QOV Metrics
> Continually-managed, for traffic and conversion
Connect | Convey | Converse With Audiences
> Active dialog that creates a bond and advocacy
Silpada: Why Should I Care?
• Use Facebook to:
• Connect with past customers
• Connect with potential customers
• Build relationships with other representatives
• Build team unity and goals
• Share your love of the product
• Promote new jewelry
• Tell your story about why you are with Silpada
• Share photos of Silpada events
• Reconnect with people you met briefly
• Motivate others to success!
Facebook for Business
A Quest for Online Domination
Facebook for Business
Facebook for Business
Over 325 million
active users
globally
Facebook for Business
Over half of those
log-on
EVERYDAY
Facebook for Business
5 billion minutes
are spent on the
site everyday
Facebook for Business
10 million users
become “fans’ each
day
Facebook for Business
Approx. 316,000
women within 50
miles of Columbus,
Ohio
Facebook Demographics
Facebook Demographics
Profiles Groups Pages
• For people
• The ultimate connecter:
• Friends
• Family
• Coworkers
• Colleagues
• Vast privacy settings
• Groups, Clubs & Causes
• Good for:
• Organizing
conversations
• Discussions about a
specific topic
• Very private
• Brands & Organizations
• Members become fans
• Options & applications
• More public
• Multiple Administrators
• Future brand hub?
Profiles vs. Groups vs. Pages
Facebook for Business
But why? I thought this was “for business”
• The ultimate connector, a personal side of networking
• Reserve connections for people you know fairly well, not your
entire Rolodex
• This will help you understand the basics prior to managing a
brand page
• Depending on your role, this might be better than a brand
“Page.” i.e. Customer service, sales
Your Personal Profile
When you log-in
Privacy Settings
Privacy Settings
Connect with others
Creating Lists
Adding friends from other profiles
Adding Applications
You can invite friends to events
You can invite friends to events
Visitors can become fans
Fans can write on your wall
Rules of using a “Profile” for business
• Connect, Connect, Connect!
• Create lists and utilize privacy settings to help separate
personal vs. professional
• Use applications to display your blog, LinkedIn Profile, Twitter
updates, etc.
• Find your balance of Personal & Professional. Treat this like
you would your desk at work
• Be interesting through status updates. Remember, this is not a
sales space!
• Secure a vanity URL at facebook.com/username
Invite fans to events
Be interesting & creative
Rules for a Facebook Marketing Strategy
• Share interesting content: Video, Photos, Coupons, Contests, Promotions
• Respond to any posts to your wall or other friend activity
• Don’t spam your fans!
• Promote your Facebook page in your personal profile, website, Twitter feed,
email, newsletter, etc.
Silpada-Specific Techniques
1. Find a reason to take photos.
2. Make your hostess your partner.
3. Share excitement, news and tips.
4. Connect with entrepreneurial women.
5. Make photo albums of parties.
6. “Tag” women in photos (preferably wearing that piece they loved!)
7. Connect with your hostess before, her friends afterwards.
8. Friend her friends – with a respectful, polite message.
9. Use the 2/3 rule – 2 of every 3 posts should not be marketing-specific.
10. Use Facebook to host events!
Suggested Facebook Strategies
Basic Ideas:
1. Friend your personal network
2. Create lists
3. Friend your professional network
4. Post lots of photos
5. Recruit new women
Suggested Facebook Strategies
New Ideas:
1. Virtual party and/or photo shoots
2. Online or In-person games or contests
3. Create a fan team
4. Host a discussion
5. Recruit new women
Current Social Media Activity
Current Social Media Activity
Questions?
Crystal Olig| [email protected]| 614.448.1812
Twitter.com/sparklegem
linkedin.com/in/crystalaolig
Facebook.com/crystal.olig