Silk and Cyanide Marketing Kit

“Clothing that works and lives from 9 am to 9 pm; just like you.”

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Subscribe Log InU.S. EDITION Tuesday, February 12, 2013 As of 10:47 PM EST

NY CULTURE February 12, 2013, 10:47 p.m. ET

Independent Designers Show Off New FashionsStock Quotes Comments MORE IN NEW YORK-CULTURE »

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By REBECCA BRATBURD

"Sometimes, I wonder if I'm the only one going through these struggles," Kristen

Elmer, who started her own Silk & Cyanide fashion line less than a year ago, said.

"I won't necessarily know how to do something, so I Google GOOG +0.28% it and

try to figure it out. When Manufacture New York's space opens up, we'll have the

ability to access manufacturing [in New York] that's not so overwhelming."

Ms. Elmer is one of the seven designers who showed her work at Manufacture New

York's Fashion Week party on Monday evening at Textile Arts Center in West

Village. Sixty designers have already signed up to take advantage of the

organization's massive facility in Brooklyn, and roughly 250 attended the party.

Fashion Week is never short on style

and sparkling energy, but it does

sometimes lack a stage for

independent designers to shine,

according to Brooklyn Royalty designer

Bob Bland, who also founded

Claudio Papapietro for The Wall Street Journal

Designer Andrea Diodati, at Manufacture New York's showcase.

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New York-Culture »

Manufacture New York.

Designers excitedly discussed their

plans for the 20,000-square-foot facility,

which is set to open in June.

Lauren Falkowski, who runs her

Lolafalk handbag business out of her

Brooklyn Heights studio, said her

current biggest challenge as an

independent designer is finding proper

workspace.

"I'm scared to death of being

discovered and getting kicked out for

using industrial items in an

inappropriate space," Ms. Falkowski

said. "Working out of a 400-square-foot

apartment with two sewing machines

and a cutting table is ridiculous."

Ms. Falkowski makes her living from

leather purses and wallets inspired by Brooklyn Heights and the surrounding

pockets. "I'm really inspired by the classically beautiful architecture and the crazy

mixes of color I see. For instance, a neutral-colored brownstone with a bright pink

door," Ms. Falkowski said.

It follows, she said, that a local studio space is the next step for both design and

production of her line. "I have a very strong feeling toward keeping production local,

creating jobs in Brooklyn and basically knowing that everything is taking place

here."

Ronnie Yoked, who currently runs her Malca BK fashion line out of Brooklyn

Fashion League's studio in South Park Slope, said Manufacture New York will

enable a community of designers to share resources.

"Fashion tends to be a tight-lipped industry," Ms. Yoked said. "As a new

independent designer, it's hard. You want to know a great way to do this, and you

don't want to have to fight for it. Manufacture New York can be a space that

facilitates the kind of information- and resource-sharing for the greater good."

A version of this article appeared February 12, 2013, on page A21 in the U.S. edition of The Wall StreetJournal, with the headline: Independent Designers Show Off New Fashions.

Claudio Papapietro for The Wall Street Journal

Founder Bob Bland

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Independent Designers Show Off New Fashions - WSJ.com http://online.wsj.com/article/SB10001424127887324880504578300363...

2 of 4 2/13/2013 6:05 PM

SILK AND !CYANIDE’S KRISTEN ELMER: INDEPENDENT IN NYC - Written By Caitlin Collins

Kristen Elmer is an independent designer in New York City. “I’m a small fish in a big tank,” she laughs, but her bravery largely sets her apart from the other minnows.

The young woman with two-tone blonde hair à la Debbie Harry is a Chicago native, but she moved to New York five years ago after attending school in New Orleans. Though Kristen initially worked as a buyer for Macy’s, after two years she quit her job and began working full time on her womenswear line, Silk and Cyanide. “A well-dressed woman is always dangerous,” remarks the website, but her sweet and ladylike designs are sure to appeal to a number of women, especially in the professional realm.

“I gear [my line] towards mostly professional women who are in the workplace; it’s sort of a suit alternative, if you will,” explains Kristen. “Basically, you’re working hard, you have an active social life, and you want an outfit that works for the entire day.”

Moda & Estilo met with Kristen at the launch party for Manufacture NY, a fashion incubator of sorts that provides tools, wisdom, and support for the city’s struggling independent designer community. A mulberry-hued dress was Silk and Cyanide’s contribution to the looks around the room, as many designers who utilize Manufacture NY represented their brands that evening.!!

M&E: When did your interest in fashion first begin?

KE: I’ve actually been sewing from a really young age. I learned to hand-stitch towels when i was 5 or 6 and it probably wasn’t until I was 13 or 14 that I started making clothes with my Grandma. I really started putzing around with fabric and sewing things together to see how they fit in high school.

M&E: What’s unique about Silk and Cyanide?

KE: I really like distinctive colors. I don’t believe necessarily in wearing black all the time; it’s nice to have a piece in your wardrobe that pops out and draws attention to yourself in a good way. When you look at vintage clothing there’s a lot of funky patterns and great colors, and I feel like we’ve lost that over time so I’m trying to recapture that and get back into that feeling because I love color. I think we should wear it all year long. I think you should be able to wear whatever you want! I also think it’s about classic silhouettes–they’re not going to go out of style. You can keep it for ten years. I still have clothes that I’ve had for over ten years and I want to make pieces like that. I’m not a huge fast-fashion person.

M&E: Where do you find inspiration?

KE: I mean, I love the internet. Thank God for Tumblr and Pinterest and all those places.

I also love history and I’m a history geek, and I think that studying history and looking through pictures really got me involved in this. I draw a lot of inspiration from the burlesque community, they’re a bright loud crowd.

M&E: What has been your most rewarding moment so far?

KE: I actually operated a pop-up shop in the SoHo area and I did it really early on so if I could go back, I’d do 8,000 things differently, but it was such a cool moment cause I had a shop! I had a store and people could walk in and see it, I threw a party…and had so many people turn out and it made me feel like I was doing the right thing and on the right path. I mean, I had a boutique in New York!

M&E: Your website says you collect vintage clothes; what is it about vintage clothing that you want to emulate?

KE: The construction, for one. Different fabrications, for another. I love crepe and you’ll see it in my line and I think it’s a very underutilized fabric nowadays. There are so many fabrics that were used more casually than there are today and I want to bring that back. People dressed up more and wore some funkier things. As I go through the patterns and fabrics, that’s what I’m trying to recapture, but in a wearable way

M&E: What struggles do you face as an independent designer in New York City?

KE: In some ways, the competition can be overwhelming. In some ways it’s not though, once you start narrowing down who your customer is. There’s a lot of pressure and a lot of people here. The first time I walked into a huge fabric center I was like, oh my god, what am I doing here? it can be overwhelming in that way, but it just takes time and patience and asking a lot of questions. Another thing is the fashion industry is so not necessarily technologically advanced, like it’s hard to find a lot of places online. Our generation is so used to Googling businesses and finding them, and it doesn’t always work that way. You really have to do a lot of research.

M&E: What do you hope to accomplish this year?

KE: I want to keep growing my brand. I haven’t been doing this for that long yet. I fairly recently got up online and it was such a big hurdle, but now I want to start connecting with customers, getting feedback, just generating more sales; I want to get out there and I love it. At the end of the day, I love the construction part of it, I like making people feel happy, and making people feel good.

Check out Kristen’s website, which includes an awesome blog examining everything from the cost of labor to behind-the-scenes looks at her photoshoots. Support independent designers who love their craft and shop online!

http://modaandestilo.com/interviews/silk-and-cyanides-kristen-elmer-independent-and-brave-in-nyc/!

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Silk and Cyanide Marketing Kit

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