Silicon Valley & the API Economy · Sources: Yuri van Geest, co-author “Exponential...
Transcript of Silicon Valley & the API Economy · Sources: Yuri van Geest, co-author “Exponential...
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What to love (& hate?) about the Digital Capital of the World
Silicon Valley & the API Economy
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Patrick Comboeuf
Director of Studies, HWZ - Hochschule für Wirtschaft ZürichPartner / Senior Advisor, Carpathia Digital Business Consulting
Former Head of Digital at Swiss Life (2015-2017) & SBB (2006-2017)
@comboeuf
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Silicon Valley - vom Mythos…
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…zur Gegenwart
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High Tech is everything ……DISRUPTION
From ‘GIVE ME NEW IDEAS!’
To ‘GIVE ME OLD IDEAS THAT SUCK!’
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Silicon Valley - Industry Disruption Capital of the World
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Umsatz 2015: $ 233,715 Mio (+$50,920 Mio)
Umsatz 2016: $ 215,635 Mio (- $18,076 Mio)
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Die profitabelsten Branchen 2016
Gesundheits-TechnologienTechnologie-Dienstleistungen
FinanzwesenUnterhaltungselektronik
Nicht-dauerhafte KonsumgüterKonsum- / Reisedienstleistungen
Strom/WasserTransport/Mobilität
KommunikationHerstellende Industrie
Prozess IndustrieKommerzielle Dienstleistungen
Dauerhafte KonsumgüterIndustriedienstleistungen
Nicht-Energiehaltige MineralienGesundheitsdienstleistungen
Energiehaltige MineralienEinzelhandel
Logistik Dienstleistungen
Technologie-Dienstleistungen
Kommunikation
Finanzwesen
Gesundheits-Technologien
Gesundheitsdienstleistungen
Kommerzielle Dienstleistungen
Unterhaltungselektronik
Die margenträchtigsten Branchen
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Tataaaa…
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Page|11©Copyright2012–2013650Labs.AllRightsReserved. CONFIDENTIAL
25+ traditional ‘tech companies’ who recognize the utter importance of the financial layer
700+ Silicon Valley startups broadly in the financial services space
50+ multinationals who have opened a strategic presence in Silicon Valley combined with 10+ historic
SiliconValleyFinancialServicesClusterThe Silicon Valley Financial Services Cluster
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Page|15©Copyright2012–2013650Labs.AllRightsReserved. CONFIDENTIAL
MassiveSharing,IdeasCompeting,MassiveLearning,FastCycles–‘IdeasHavingSex’Silicon Valley: Ideas having Sex - Switzerland: #Twint
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Alle etablierten Finanzdienstleister müssen Antworten auf eine schizophrene Frage finden:
Wie würden wir unser Unternehmen zerstören, wenn wir das denn wollten?
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Page|27©Copyright2012–2013650Labs.AllRightsReserved. CONFIDENTIAL
#7.AssetLight:LeverageAssetsofOthers
Sources:YurivanGeest,co-author“ExponentialOrganizations”;JoiIto,Director,MITMediaLab
Rent,don’townassets,people,resources
Traditional Corporate Investing Model
Open Data, Plattformen & APIs sind die grossen Hebel
Typisches Investitionsmodell bei Unternehmen Venture Investing (API Economy)
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API Economy - Silicon Valley to the Rescue?
1. Konsequenter Kundenfokus
2. Agile Organisation
3. Geschäftsmodell-Orchestrierung
4. Vom Silo zum Ecosystem
5. Kultur als Innovationsquelle
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Start with the customer - then work your way backwards.
Jeff Bezos, Amazon
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80% aller Unternehmen glauben, sie bieten eine überdurchschnittliche
Customer Experience.
Ganze 8% ihrer Kunden stimmen zu.
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Page|22©Copyright2012–2013650Labs.AllRightsReserved. CONFIDENTIAL
#1.Platforms,notApps:HackathonsWon’tGetYouThere
Characteristics of Platforms
� Global scale
� Creation of new sources of supply (Uber)
� Creation of new user behaviors on the demand side (Airbnb)
� Build scale partner ecosystems (Facebook)
� Network effects (WhatsApp)
� Architecting a strong curation system with transparency (PayPal)
� Bring scarcity and surplus together (Kickstarter)
API Economy & Digital Platforms in the Valley
• Globale Skalierung (10 x it!)• Schaffen neues Nutzerverhalten • Erschliessen einfach zusätzliche
Produktionsressourcen• Sind eine Abkürzung auf dem
Weg vom Silo zum Ecosystem• Verknappung und Überfluss
kommen wieder in Balance• Netzwerkeffekte
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„It is wrong to be right before anyone else“
Montaigne (1533-1592)
Apple & Newton PDA August 1993
Laker Airways: Budget Airline August 1978
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Idea vs. Execution
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API Economy - Silicon Valley to the Rescue?
1. Konsequenter Kundenfokus
2. Agile Organisation
3. Geschäftsmodell-Orchestrierung
4. Vom Silo zum Ecosystem
5. Kultur als Innovationsquelle
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This is CULTURE
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Das ‘WHAT’ wird zur globalen Gattungsware, keine Geheimnisse, alle Unternehmen verfolgen ähnliche ‘Me Too’ Opportunitäten
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Allein das ‘WIE’ unterscheidet Gewinner von den erfolglosen Mitläufern im Digitalen Zeitalter
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The winner takes it all, the loser…
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Die Finanzindustrie steht vor einer Weggabelung:
Genügsam weiter auf ‘Innovationstheater’ machen & damit den Abstieg in die Bedeutungslosigkeit in Kauf nehmen.
Oder die Chance zu mehr Kundenrelevanz nutzen, die sich insbesondere mit der API Economy bietet?
Fazit
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one more thing….
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Patrick Comboeuf
@comboeuf