Silicon India Nov 10 Issue

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BUSINESS & TECHNOLOGY IN THE U.S. & INDIA NOVEMBER - 2010 SILICONINDIA.COM

PUBLISHED SINCE1997

sil iconindia

Bala Chandra, CEO

Vernalis Systems


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s i l i c o nindia

Publisher

Harvi Sachar

Editor-in-Chief

Pradeep Shankar

Managing EditorChristoJacob

Deputy Editor

Jaya SmithaMenon

Editorial StaffEurekaBharaliHariAnil

Vimali Swamy

Sr.Visualizer RaghuKoppalSubscription Manager P Magendran

M

ai

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ng Ad

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SiliconIndia Inc44790 S. Grimmer Blvd

Suite 202,Fremont, CA 94538

T:510.440.8249, F:510.440.8276

siliconindiaNovember2010,volum e 13-11 (ISSN 1091-9503)

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NOVEMBER - 2010

Editorial

Home Coming!

It is indeed times of change and President Obamas upcoming visit

to India reflects it. Just two decades ago, U.S. was the green pas-ture out of which not only the native companies but also several In-

dian entrepreneurs built some of the worlds best of class products. Buttoday, post three economic upheavals, this market has begun to lose

lustre and the focus has shifted to the new emerging markets, espe-cially India. The upcoming visit of President Obama to India is a tes-timony to this. Now for U.S., India is no more just a land of skilled

labours but rather a potential market that will create opportunities forthe country and help bolster its frail economy.

But then the Indian market always was a potential one, despite itscomplex and demanding nature, which every other industry player ex-

cept the IT had realized. Surviving this market is the acid test that one

can perhaps take before setting up a global footprint. But in the lastdecade Indian technology companies like Tejas Networks and

Roamware proved that by developing world class products for the do-mestic market; they were able to enter the global markets with ease.

Indian entrepreneurs who once set up shop in U.S. too have nowstarted focusing on Indian market for the next big growth wave, a trend

we observed when we reviewed several companies for the 13th edition

of si100, an annual listing of the top 100 technology companiesfounded and managed by Indians in the U.S. This is true home com-

ing!This years si100 listing not only represents the continuing rise and

glory of the Indian entrepreneur in high-tech but also identifies com-panies impacting the marketplace. The companies in this years list

display the characteristics of long-term visibility, sustained growth,business focus, profitability and customer and employee value-cre-

ation.

We salute each and every one of these entrepreneurs for their lead-ership, and particularly for their unrelenting dedication in building their

companies. Each and every entrepreneur on this list demonstrates theutmost passion for building lasting enterprises and exudes confidence

that they will succeed i n tackling the current economic conditions. Wecongratulate the 100 finalists for achieving this vote of respect from i n-

dustry leaders and wish each and every one of them a great future.

In this issue, we have chosen Vernalis Systems to be on the coverof this issue, as we found its journey unique and impressive. In a time

when many IT services are striving to sustain their growth by entering

several service areas, Vernalis Systems continues to bag million dollardeals globally by just offering niche development services from India.

I hope you enjoy the issue as much as we have enjoyed putting it

together. As always, lets keep in touch

Christo Jacob

Managing [email protected]


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Contents November 2010

silicon india

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COVER STORY

TheGourmet

IT Services ProviderBy Vimali Swamy

Proficiency in multiple technologies anddevelopment methodologies, and competencein working with global clients from diversifieddomains help the team melt the time zones

- Bala Chandra, CEO, Vernalis Systems

16 TOP 10 SOFTWARE COMPANIE

Cumulux Eka

Fiorano INSZoom

NetElixr Serus

Synerzip

22 TOP 20 IT SERVICES COMPAN

Estuate Fulcrum

Ignistech Infinite

Lan cesoft Ma nsa Sys te

Prakat Serene

Softwarefolks Span System

Stratogent Tavant

Teklink Urpantech

Vedicsoft

30 TOP 5 OPD COMPANIES

Aditi

31 TOP 10 WIRELESS COMPANIES

Altierre Intellinet

33 TOP 10 MOBILE COMPANIESEndeavour Technologies Roamware

Openstream

36 TOP 5 SEMICONDUCTOR COM

AutoESL

36 TOP 5 CLEAN TECH COMPANIE

37 TOP 10 INTERNET COMPANIES

Corp-corp My bantu

Verismo Networks

40 TOP 10 SECUIRITY COMPANIE

eGestault Mentis

Quantum Networking

Alphion Aryaka

Fatpipe Infineta

Niksun

42 TOP 10 NETWORKING COMPAAlphion Aryaka

Fatpipe Infineta

NIKSUN

45 TOP 5 BPO COMPANIES

Omega Healthcare

Bala Chandra, CEO


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The

GourmetIT Services Provider

Major League Baseball (MLB), the highest level of pro-

fessional baseball in the US and Canada, has 30 clubs

in the league. Every month the central commission

brings out a financial audit wherein the clubs need to

report the revenue gained from all sources right from

ticket sales to the sales of food and beverag es during the matches to that

from advertisements and media broadcasting.

Vernalis Systems at a Glance

Founded: 1999

Headquarters:New York

Other Offices: London (UK), Kln

Chennai (India)

Headcount: 120

Customers: Over 100

Verticals: Healthcare, Energy, Spo

Entertainment, Workspace Techno

Banking, Compliance, and Manuf

Website: www.vernalissystems.com

Cover Story

By Vimali Swamy

Bala Cha


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silicon indiasilicon i n d i a |10|N o v e m b e r 2 0 1 0

software or prototype available fortheir specific requirements, Vernalis

Systems has a team deployed that isworking with the client and under-

standing the project specs and re-quirements. Today, the International

Player Acquisition System (IPAS), a

biometric system, is under develop-ment and soon would be ready for re-

altime application.Mobile is another area where the

company has a strong foothold, as it

constitutes about 30 percent of thebusiness. We started mobile devel-opment back in the days of PALM

and over the years we have done nu-

merous projects on Symbian andBlackberry and today on iPhone and

Android, says Chandra. Now it haseven moved over to developing apps

on iPad. Most of the projects in thissegment essentially involve develop-

ing key features of certain enterprise

applications as an extension on anymobile platform.

Now with the iPhone and Androidslowly displacing Blackberry within

enterprises, the company too has

begun to explore opportunities in thisarena. One of the recent applications

it has built on iPhone is WeCab, a

cab sharing application for US mar-kets that is currently productized for

New York. Quiet satisfied with the product, the customer now plans to

extend it to other geographies as well.For Vernalis Systems, it is all

about staying in tune with the trendsin the industry. Within just a few

months of the launch of iPad, the

company is already geared up with aninteractive learning application for it.

Chandra and team have developed an

interactive activity book, a story bookwith pictures, where the story line

changes depending on the activitychosen.

Business intelligence is the third part of the companys business and

constitutes about 20 percent of the

revenue. It soon plans to launch its

flagship BI productwhich will co-exist

access control systemtremendous value ad

organizations by levetapped data potential

business intelligence

organization in processes like employ

ing and exiting, worktion, emergency re

more.

Engineering designthread of service linSystems. Leveraging

sign facilities, equ

software knowledgehas already made a sig

by providing maximuciency in the areas of

chinery and automatSystems boasts of a t

engineers who are hig

in the latest engineerianalysis tools. This t

design solutions for tGermany in the au

manufacturing sectorof design adaptation

mization, finite elemand industrial animatlike Blohm-Jung, St

and more.Media division of

tems completes the triservices. Ranging fr

and developing marke

online, using rich megies for compelling a

brand experiences t boarding, scripting,

creation, the companytal media for maximu

Providing creativauthor Marc Levy in F

his book launch and

interactive promotionence, brand building

tion for real estate giand a restaurant maj

are a few to mentiocreative solutions.

Though there were several ERPand financial applications available in

the market from large software ven-dors, there was none that suited and

understood the tasks required byMLB. The financial application had

to be built from the scratch. Despite a

myriad of large IT services compa-nies in the industry, today there are

only few who provide custom appli-cation development. MLB ap-

proached Vernalis Systems, a small

IT services company based in NewYork. Understanding the criticality ofthe project the company, in a very

short time, built the solution. Today,

post the successful application devel-opment work, MLB has become one

of its major customers. The history ofthe company is filled with a lot of

such success stories.Founded in 1999, Vernalis Sys-

tems is a pure play IT services com-

pany, specializing in critical customapplications development across the

Web and mobile. Today, a decadesince its humble beginnings, the com-

pany has created a strong footprint asa gourmet IT services provider along

with additional service lines of engi-neering and media. They count sev-eral large players across areas like

healthcare, energy, sports and enter-tainment, private equity, workspace

technologies, marketing services,emergency preparedness response,

travel, banking, compliance,

and manufacturing as their customers.

The Birth of the Company

Vernalis Systems was founded by in-

dividuals with immense experience invarious aspects of IT by having

worked in some of the major organi-zations around the world. The team of

professionals leading the company is

composed of experts in their respec-tive fields, having the breadth and

depth of experience that spans acrossa wide technical spectrum and subject

matter expertise.From day one, the core philoso-

phy of the company was to build sus-tainable systems and not body shop

like other large IT players. While inthe initial years the company started

as a consulting firm, it soon re-posi-tioned it self as a critical IT services

provider. From servicing a few large

niche clients in New York and sur-rounding areas the company slowly

broadened its customer base andtoday it has a grip on several key mar-

kets including US, Europe, and India

in the areas of Technology, Engineer-ing, and Media.

The company in 2003 set up their

India operation, which serves as thedevelopment center. From a cus-

tomer point of view, we specialize incritical applications. Most of the ap-

plications we develop are not cookie

cutter kind. There is a grave challengewhen it comes to just maintaining the

resource and technical competency asthe development work happens across

different platforms like iPad, An-

droid, and traditional Web applicationsimultaneously, explains Bala Chan-

dra, CEO, Vernalis Systems. This iswhere the companys specialty lies in.

We do not aspire to become a largescale IT company but rather a spe-

cialty gourmet provider, he adds.

Small is Beautiful

In an age where every one is aimingat grabbing a large market share and

raking in big moola by stepping intoevery possible area of IT services,

Vernalis Systems believes in standingapart by offering specialized critical

custom application development.In custom applications develop-

ment, the challenge starts right fromthe requirement tracking stage. Since

the requirements continue to evolve,developing an application around it is

like trying to shoot a moving target.

Since this kind of work requires in-depth technological expertise, one of

the biggest challenges for the com-pany has been getting the right peo-

ple. It is precisely the reason we

chose value and not volume in termsof resources. We want to be the

SWAT team, where failure is not an

option, says Chandra. Today, 11years since inception, Vernalis Sys-

tems is 120 people strong and onlyaims to scale up to 300 i n the comingyears.

The Three Pillars of Business

But where it lacks in resourcestrength, it makes up with the varied

technology expertise it brings to the

customers. Its three service areas aretechnology, engineering, and media.

A technology neutral company, itbroadly classifies the IT business into

three segments - traditional softwaredevelopment, mobile, and business

intelligence. Since the spectrum oftraditional software is very wide, the

company takes up projects only

where a packaged solution does notfit a customers requirement. For ex-

ample, the company is currently de-veloping a biometric system for a

client in Dominican Republic. Sincethere is no pre-developed or packaged

JV Partners Customer

Relationship

EnablementTeam

VS BusinessRelationship

Team

TechnologyTeam

Costs Success

ValueProposition

Revenue

CustomerSegments

Vernalis Systems Business Model

Software development is a human

job and errors are inevitable. Being

open in communication from the

beginning helps forge a credible

relationship with the customers and

bridge the gaps

Due to the

lateral experience

in different

industries the

company helps

customers right

from the early

requirementdefinition stage

and counsels

about right tools

one can deploy to

lessen the cost

and make the

process simpler


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silicon i n d i asilicon i n d i a |12|N o v e m b e r 2 0 1 0

Customer is King and Employees

are Assets

For Chandra, it was a conscious de-cision to keep the company a rela-

tively small enterprise offeringniche services. But in an age of cut

throat competition, where its largerpeers are striving hard to win cus-

tomers on the basis of human re-

source and other infrastructurecapabilities, Vernalis Systems treads

a different path. For us, it is not the

number of customers that matter butrather the length and depth of cus-tomer engagement. At any given

time we have 25 active projects that

vary anywhere between threemonths to 2 years, says Chandra.

Empathy to customers is theunderlying culture within the com-

pany. Unlike most vendors who acton the orders of the customers, at Ver-

nalis Systems, the idea is to involve

with every aspect of the project rightfrom the beginning. Instead of wait-

ing for the customer to provide spec-ifications, the company helps think

them through the requirement. Sincethe company has a lateral experience

in different industries, it sits with thecustomer right from the early re-

quirement definition stage and helps

them think through the process. Be-cause of the strong technology back-

ground the company brings to thetable, it is also able to suggest the

right tools the customer can look atdeploying in order to lessen the cost

and make the process simpler. The

involvement in clients business is sodeep that by the time the project is

completed, they treat us like consult-ants rather than just developers. This

is the big differentiator, believesChandra.

It is this, in combination with

honesty and transparency, that hasworked wonders for Vernalis Sys-

tems. Every customer is made awareof the fact that all the development

work is being done in its develop-ment center in Chennai. Apart from

the 110 engineers at Chennai, the

company has six project managers inits US office and two in London and

Germany. These managers act as boththe cultural and business interfaces of

the company, thereby providing a

level of comfort to the customers.While design and architecture are

done from Chennai, the managers on-site focus on business analysis and

project management.

In order to keep the communica-

tion clear between the company andits customers, the company has de-

veloped an internal Web based proj-ect management tool - COLLABRIA.

Since every project is a custom appli-

cation development, the requirementskeep pouring in time to time, and

hence everything about a project isdocumented with in COLLABRIA.

Since everyone from customers, proj-ect managers, developers, and techni-

cal architects have access to it, one

can monitor the progress at any giventime, thus cutting down the commu-

nication and response time betweenthe company and the customer. Soft-

ware development is a human job anderrors are inevitable. Thus we believe

to be open in our communicationfrom the beginning thereby forging a

credible relationship with the cus-

tomers. Collabria helps bridging the

gap, says Chandra.The relationship that the company

has forged with its customers is so

deep that today most of the new proj-ects come only via customer refer-

ence. A testimonial to this is reflected

in their significant client retention

rate and the fact that they have startedor are in process of starting joint ven-

tures with several of their customers. Not only have their customers pro-

vided several credible leads that re-

sult in tangible projects, but VernalisSystems has also started technology

centric joint ventures with their cus-tomers. These joint ventures span

various verticals including healthcare

services, pharmaceutical, and social

networking. Most recently, they deployed a mobile application: Con-

nect5 with one of their long-standingcustomers. Connect5 is a social net-

working application that rivals

foursquare. Connect5 is a location-based iPhone application that shows

you what a venue is like and howyour friends are doing in realtime.

In order to further enhance cus-tomers trust in the company, it con-

stantly conducts audits to ensure the

standards are met. Clients are also in-vited to the companys premises an-

nually in order to get a first handexperience in the companys work

culture and ethics.While customers are the utmost

priority for the company, it is not un-observant to the employees who are

the real assets. Even though the team

is separated geographically, the work-

ing culture melts the time zones anddistances, giving the global clients anexperience of working with one team.

Every professional in Vernalis Sys-tems is groomed to be proficient in

multiple technologies, handling vari-

ous development methodologies,

conversant in working with globalclients from diversified domains.

With an appropriate mentoring pro-gram in place, the management

strives hard to groom the next gener-

ation of leaders within the organiza-tion and inculcate in them the values

it stands for. Because of the nature ofthe projects and the challenges the

teams face, the company believes thatits professionals are much more ex-

perienced and industry savvy in com- parison with current industry

standards.

Our open and transparent way ofworking means all our employees di-

rectly see and experience that theirsuccess, their teams success, the

clients success and the organiza-tions success are directly linked with

each other; which greatly fosters an

exceptional level of personal motiva-tion and inspiration, which is one of

the key ingredients of our success,says Chandra.

This transparency, along withtheir core competencies, has served

Vernalis Systems well in breaking

ground within new cultures. It has de-veloped a significant presence in Ger-

many. The German market, a netexporter of services, is traditionally

known for providing engineeringservices as opposed to utilizing t hem.

Germans are also known for their ap-

preciation for dedication, commit-ment and excellent execution.

Through a tremendous amount of am-bitious marketing and salesmanship,

coupled with the companys exten-sive portfolio of success, they estab-

lished a foothold in both computeraided engineering design and IT serv-

ices.

The Road AheadToday, a decade since its humble be-ginning, the company has been see-

ing constant growth. With about ahandful of customer acquisition per

year, it ensures that the quality is not

compromised to quantity.

As the world gears up towardstaking the enterprise solutions, social

media applications, and end user so-lutions to the mobile world heavily

supported by major players and plat-

forms, the company is making sure itis in the right place to leverage on this

opportunity.

Vernalis Systems is today wellpositioned to play a very significant

role in providing mobile applica-tions, business intelligence, applica-

tion support, and engineering design

combined with media backed solu-tions for our global customers. The

company is also playing a predomi-nant role in building solutions that

pave way to green and environmen-tally conscious corporate and end

user world. To provide additional

bandwidth for the increased clien-tele and to further provide more

services to the clients, the companyis currently working on setting up

offices in the Middle East and in theAsia Pacific regions.

Additionally, having garneredvaried business expertise, the com-

pany has launched a venture capital

fund to encourage budding entrepre-

neurs. Vernalis Systems already hasa stake in multiple companies in theareas of logistics, infrastructure de-

velopment, and talent management.These entities together employ over

1,000 people. The idea is to diver-

sify and try applying

lessons learnt over thefluence these busines

tive way, says ChandThe company activ

community welfare

unique approach byplatform to its staff me

tribute to the differen

social welfare organizaseveral welfare initia

table that Vernalis joined hands with Ra

profit micro financing

Many of its employeevestors through Rang

ing help to the needy.not only does social i

also contributes its tito Rang De.

Having closely wo

ergy conservation assonalis Systems also h

well informed energyself and promotes ene

tion and environmapproach in all possib

daily life. The comp promotes greening

provides subsidize

support to global ene

tionists.With the ideology

into the rat race an

ones own pace insteatry demands, Vernalis

tinues to stand for a c

Proficiency in multipletechnologies and development

methodologies, and competence in

working with global clients from

diversified domains help the team

melt the time zones

The challenge in custom

applications development starright from the requirement tra

stage. Since the requirements

continue to evolve, developing

application around it is like tr

shoot a moving target


8/25

Here we are! With the much awaited annual si100 issue.

This is the 13th year we are hailing and saluting the continuing rise and glory of the Indian

entrepreneurs in high-tech industry in U.S.

In the past 13 years we have seen the industry evolving, growing and recouping the hunches of

recessions that marred the landscape. But nothing has stopped the Indian entrepreneur from

making it big. From the era of the mainframes to computers to the era of smart phones and

tablets, they left their mark everywhere. From the times of client servers to web based to the

cloud, foot prints are obvious and history is incomplete without them.

This year also we have carefully listed those companies which display the characteristics of

long-term visibility, sustained growth, business focus, profitability and customer and employee

value-creation. If one is giving a new dimension to online advertising, another is optimizing the

WAN through the cloud and the other has a great market share in the Value added Services

market. While some have chosen Internet to innovate and experiment, others by their sheer

customer focus and engagement models pleased the billion dollar companies.

We salute each and every one of these entrepreneurs for their leadership, and particularly for

their unrelenting dedication in building their companies. Each and every entrepreneur on this list

demonstrate the utmost passion for building lasting enterprises and exudes confidence that

they will succeed in tackling the current economic conditions.

A distinguished panel comprising of accomplished Indian CEOs & CIOs of public companies,

VCs, analysts, founders of other VC funded companies including siliconindia editorial board

decided on the top 100 companies.We congratulate the 100 finalists for achieving this vote of

respect from industry leaders and wish each and every one of them a great future.

T 10 E i S f C i

E i S f


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Cumulux, founded in 2008 with

offices in Chicago,SeattleandChennai, India is a leading

Cloud Computing services providerthat enables businesses harness the

power of the cloud through their com-

bination of products and complemen-tary services. The founders of the

company are Microsoft veterans withover 30 years of collective leadership

experience at Microsoft and Oracle

working on delivering products like

Windows and Office. Cumulux hashelped over 25 Fortune 500 companies

explore, investigate and operationalizecloud computing strategies.

The company offers the first gov-ernance and management platform for

enterprise solutions running on theMicrosoft cloud platform. Cumuluxs

flagship product ManageAxis is a

Monitoring, Governance and Compli-ance platform for cloud based applica-

tions. Cumulux also offers strategicservices to enterprises around cloud

planning, economic justification of

cloud based services a

agement services.

Cumulux was receMicrosoft as its 2010

Partner of the Year inits leadership in the spa

Computing Journal of Sognized it as a Top 150

computing. With a grobase and revenue, Cum

sively growing its ma

and employee base. Itpand its product and c

services over the next by expanding its reach

Dallas, Houston and ot

Top 10 Enterprise Software Companies

s i l i c o nindiasilicon i n d i a |16|N o v e m b e r 2 0 1 0

N am e F ou nd er s F ou nd ed D es cr ip ti on

Connectiva Systems

New York, NY

connectivasystems.com

Avi B asu

CEO2001

Provider of revenue and risk management solutions for tele-

com industry. Investors are Ovation Capital, SAP Ventures, IFC,

NEA-Indo US Ventures. Headcount: Over 400

Cumulux

Chicago, ILcumulux.com

Paddy Srini vasan

CEO

Ranjith Ramakrish nanCTO

2008

A leader in the Cloud Computing governance and compliance

space. Recognized by Microsoft as its Global Cloud Partner of

the Year, Cumulux has enabled over 25 Fortune 500 customers

deploy, monitor and manage their cloud based solutionsproven track record of delivering business value by SaaS solu-

tions based on platforms like Microsoft Azure, Amazon EC2 and

Force.com.

Eka Software

Norwalk, CT

ekaplus.com

Manav Garg

CEO2004

A provider of commodity trade and risk management software

for global commodity markets. With 200+ member strong

team, it has presence in U.S., UK and India. Backed by G Prem-

jee Group and Nexus Venture Partners.

Fiorano Software

Silicon Valley, CA

fiorano.com

Atul Saini

CEO1995

A provider of enterprise middleware and peer-to-peer distrib-

uted systems, its event-driven SOA platform integrates apps

and complex technologies into an enterprise nervous system,

increasing business process performance, higher message

throughput and enhancing availability. Headcount:100

INSZoom

San Ramon, CA

inszoom.com

Umesh Vaidyamath

CEO1999

INSZoom offers immigration practices and enterprise human

resources divisions a full range of immigration case manage-

ment solutions. As a fully-hosted or complete in-office installa-

tion, the INSZoom platform handles case initiation, information

gathering, digital workflows, case submission, and submission

tracking modules to subscribers. INSZoom integrates with lead-

ing HRMS including PeopleSoft and SAP. Headcount:400

Nephos Systems

San Francisco, CA

nephosystems.com

Ranga Rangac hari

CEO2009

An accelerator to cloud computing. Its first solution Nephos

Augmenta enable organizations to seamlessly augment and se-

curely extend their internal datacenter into a public cloud amd

to seamlessly migrate applications from their data center to

the cloud.

NetElixir

Princeton, NJ

netelixir.com

Udayan B oseCEO

2004

An online customer acquisition management firm, it offers

end-to-end campaign management services and optimization

technology for e retailers.

Serus

Sunnyvale, CA

serus.com

Ind u Navar

CEO2001

A provider of technology and managed services for companies

with distributed or outsourced manufacturing operations. Its

SaaS solutions enable automated collaboration, execution and

decision making across global supply and distribution net-

works.

Synerzip

Dallas, TX

synerzip.com

Hemant Elhe nce

CEOVinayak Joglekar

CTO

2004

A dual shore - US and India - OPD and software testing com-

pany creating cutting-edge software products exclusively for

small to mid-size technology companies.

Vivu

Sunnyvale,CA

vivu.tv

Sudha Vallu ru

Chairman& CEO2008

Provider of an online video conferencing platform. Ventures

backed by Inventus Capital Partners with Draped Fisher Jurvet-

son and Quest Venture Partners

Commodity markets are treach-erous because of their com-

plexity and high degree of riskand uncertainty. To manage this com-

plexity and risk, firms that buy, sell

and trade commodities must be ableto view and manage their physical

commodity positionsand their total fi-

nancial exposureon a real-time

basis. The right

technology canprovide substantial

differentiation

and competitive advantage to thefirms that deploy them.

What is required is a robust, spe-cialist commodity trading and risk

management system to handle all

this. It is not enough to have riskmanagement solely covering trading.

Operational, regulatory, and counterparty risks must all be managed on a

common platform, says ManavGarg, CEO and Founder of Eka Soft-

ware Solutions.

Realizing the market opportunity,Garg established Eka in 2004 with

venturecapital funding. Today Eka isa market leader in software for global

commodity markets, well known as

the provider of software for manag-ing physical trading, position, P&L,risk, logistics and finance opera-

tions for agriculture and metals mar-

kets. It boasts a team of more than150 specialists in consulting, prod-

uct engineering, QA anuse of the latest softwar

means Eka delivers agtomer requirements su

flexibility, scalability

and security.Despite being only

company, Eka has gro200 people, with custo

on four continents. Ekseveral awards and ac

notably the NASSCO

2009 Award in the Being Innovation - Busi

Business Process caNASSCOM India Lea

2010. It has also bee

2009s Deloitte Technprogram for India. Togrowing customer base

U.S., Asia and Austra

cludes Hindalco, LouiAustralia Wheat Board

Cumulux: Helping Enterprises Hathe Power of the Cloud Computing

Paddy Srinivasan

EKA Software Solutions: Managing Risks Succes

Manav Garg

Enterprise Software

E t i S ft


10/25

silicon i n d i a |18|N o v e m b e r 2 0 1 0

Founded in 1995 in Silicon Valley,Fiorano is Multi-national Corpo-

ration headquartered in Califor-

nia, U.S. A leading provider ofenterprise middleware and peer-to-peer

distributed systems, Fioranos innova-tive event-driven SOA platform inte-

grates applications into a coherent

enterprise nervous systemthat is easy tomanage, extend and adapt to dy-

namically changing business re-quirements.

Global Leaders, includingABN AMRO, Boeing, British

Telecom, Capgemini,McKesson, NASA,

POSCO, Schlum- berger, Lockheed

Martin, the U.S.

Department of De-fense (DoD), UB

Group and Voda-fone have all de-

ployed Fiorano to drive innovationthrough open, standards-based, event-

driven SOA applications built in just

days, yielding unprecedented produc-tivity.

Many of these CorporationschoseFiorano over established vendors like

IBM, Oracle and Microsoft, often to re-

place failed projects says Atul Saini,Founder and CEO, Fiorano.

Fioranos unique component based, Drag-Drop-Deploy

model obviates long imple-mentation cycles and millions

of consulting dollars that arenormally spent with mega-ven-

dor offerings. Half the de-velopers Half-the-time

is our value, claims

Saini.Fiorano is also

the first Middle-ware vendor to re-

lease a Cloud ESB (Enterprise ServiceBus); The Fiorano Cloud Platform is

now available on the Amazon eC2. Itsall about putting power into the hands

of the business user; Companies wantresults and they want it now, states

Saini.

After having deployed Fiorano atleading enterprises world-wide, Fiorano

is all set to replicate its success in India.Coming out of a recessionary phase,

many of Indias large and mid-sizedcompanies are looking for ways to im-

prove productivity and develop an agile

business without additional expenses;SOA is a way to streamline business

processes.Bangalore is now a major hub and

a key market for our expansion plans inthe APAC region, says Saini, We are

actively signing on system integration

partners and plan specific events inIndia to educate the CIO and IT com-

munity about the benefits of SOA; Ourtarget - 50 Fiorano SOA Platform de-

ployments in India by year-end 2011!says a confident Saini.

Fiorano: Home Coming

Atul Saini

In the wake of rising security threat,the immigration processes have only

become more complex and due tolack of information, updates on new

policies and other immigration details,

most enterprises find challenges in compliance to immigration rules as the

process is tedious and end upspending nearly half a billion

dollars on the same. The recentannouncement by the U.S. gov-

ernment to audit 25,000 com-

panies for compliance showsthe criticality of the situation

and this is the business opportu-

nity that INSZoom banks on.Founded in 1999 by Umesh

Vaidyamath, with of-

fices in the UnitedStates, India and UK,

INSZoom is the

worlds largest immigration softwarecompany, and develops immigration

management solutions for enterprises,domestic and global immigration

lawyers based in the U.S., Canada, Aus-

tralia and the U.K., universities, health-care organizations and non-profit

groups.INSZoom offers a full suite of robust

web based solutions that help enterprisesand law firms across the world with

Case Management, Compliance Tools,

Case Tracking, Immigration FormsGenerator, Management Reports, and an

Address Book. Built on a DotNET plat-

form, the solution is adroitly wrappedaround the Adobe PDF for the docu-mentation management stream flow and

can be customized according to theclient needs. Today, the company has top

IT firms like Microsoft, IBM, Wipro,

Cognizant, and Patni among its enterprise clients and has successfully li-

censed out the software to over 1000attorneys in the U.S. alone.

When it comes to immigration, to

have the right information at the righttime is very important. With the rules

and regulations changing almost everyday, it is a tedious task to keep a tab on

the updates. To address this problem,INSZoom has developed a portal,

www.migrantplanet.com with that gives

realtime updates on immigration laws ofcountries around the world. Ask Vaidya-

math about his future plans and he says,

I want INSZoom to be the one stopshop for all immigration solutions. A fewyears down the line, I hope to help cre-

ate a system where immigrating be-comes as simple as traveling within

ones own country. si

INSZoom: Immigration Made Painless

Umesh Vaidyamath

Enterprise Software

Enterprise Software Enterprise Software


11/25


The evolving digital advertisingindustry with.new parameters,

new areas and options make itdifficult for online advertisers to keep a

tab on their advertising ROI. From ef-

fectiveness of search engine advertisingand social media presence to gathering

actionable insights from thier digital mar-keting campaigns, marketing head of

every business has to keep a constantvigilto extract maximum ROI on his on-

line marketing investment.NetElixir of-

fers technology and service solutions foronline retail marketers.

Founded by Udayan Bose in 2004,NetElixir helps retail online marketers

maximize opportunities presented by theevolving digital marketing landscape. Its

next-gen integrated online customer ac-quisition management and optimization

technology enables online retailers like

Oneida, K-Swiss, JellyBelly and Oma-

haSteaks to effectively monitor, manage,and optimize their multi-channel online

marketing campaigns.Our approach is governed by a multi-

tude of factors like the online shoppers

and their engagement with retail webproperties, establishing appropriate value

of each customer acquisition channel fora specific retail category and including

the category specific nuances among oth-ers says Bose.

NetElixirs online advertising

management and an-alytics platform,

LXRRetail, hasbeen custom built

for the retail indus-t ry. I t off er s r ea l

time, web-based man-agement access

to retail mar-

keters of

their entire online customer acquisi-tion program across multiple cam-

paigns and multiple channels from asingle dashboard. With this retailers

can manage,modify and optimize all

aspects of their online marketing workflows across search engine marketing,

social media marketing and compari-son shopping engine marketing pro-

grams.H0eadquartered in Princeton, NJ

with offices in Hyderabad, London,

Copenhagen and Freiburg; NetElixirboasts of a strong management team

of experienced digital marketing pro-fessionals, many of who have worked

for Fortune 500 firms. Over the nextfew years, Bose plans to expand to

new geographies, integrate additionalonline customer acquisition channels

and significantly ramp up operational

capabilities.

NetElixir: Revolutionizing the Digital Advertising Industry

Between 1995 and 2007, the num-ber of transnational companiesincreased from 38,000 to 79,000,

and foreign subsidiaries nearly tripled,from 265,000 to 790,000. Between 2007

and 2010, R&D outsourcing is fore-

casted to increase by 65 percent, and en-gineering services and product-design

projects will increase by more than80 percent. Portfolio rationaliza-

tion is eliminating SKUs(Stock Keeping Units) al-

most as fast. All these

amalgamate is creatingconstant turmoil to supply

chain executives who arefacing five major chal-

lenges costcontainment, sup-

ply chain visibility,

risk manage-ment, increas-

ing customer

demands, and globalization. These areexactly the challenges that Serus ad-dresses with its wide array of solutions.

Founded by Indu Navar in 2001,Sunnyvale headquartered Serus provides

enterprises with end-to-end Intelligent

Operations Management solutions.When a company deploys Serus solu-

tion, it addresses an organizations threemain points, operations, finance, and IT.

What we do is help companies managetheir operations by running our solution

alongside their existing ERP systems, be

it Oracle or SAP, in support of the man-ufacturing efforts that takes place outside

their four walls, which includes collabo-ration with their extended outsourced

partners, explains Indu, CEO, Serus.The companys core solution is an Intel-

ligent Operations Management (IOM)

application suite with a B2B Hub thatprovides real-time data aggregation and

content management. This IOM removes

the need for large, complex spreadsheetsthat are difficult to maintain and audit.Serus deploys its product through a pri-

vate or public cloud computing platformbased on the clients requirement. With

its Supply Chain solutions, it has im-

proved the inventory visibility at sub-contract manufactures from 85 percent to

99.5 percent.Today the companys clients in-

clude top players like AMD, BostonScientific, Cisco, Flextronics, Juniper

Networks, nVidia, Thermo Fisher and

Wente Vineyards. Serus has firmed itsfoothold in four major business verti-

cals; Semiconductors, Hi-tech manu-facturers, medical devices and

consumer packaged goods. Since reces-sion, most organizations are striving to

be lean while increasing their profit

margin. This opened a vast opportunityfor Serus and is equipping itself for this

by hiring more employees. si

Serus: Removing Kinks in Outsourced Manufacturing

Put oneself in someone elsesfoot to understand them bet-

ter could be the successmantra of boot strapped Synerzip, which

is on track for 70 percent growth this yearover last. In 2004, when Hemant El-

hence and Vinayak Joglekar founded the

software development firm based onagile methodologies, they made a delib-

erate decision to focus on SMBs, espe-cially venture backed technology

companies.They knew that their earlierexperience in handling startups, courtesy

their stint of serial entrepreneurialismwould help them to deliver on client re-

quirements. We can easily relate to a

startups expectations. Today with ouragile development process, Synerzip en-

sures that the client equally collaboratesduring the entire software development

cycle. Using the Agile approach, work-

ing software is delivered to businessusers in short iterations of two weeks.

These short delivery cycles allow fre-quent feedback from business users and

a pattern of repeated testing, which ulti-mately results in a robust software prod-

uct, says Elhence, the CEO.

Six years since 2004,Synerzip standswith over 40 clients and their clients

range from seed-stage start-ups to divi-sions of publiccompanies. Theyhave the

ability to build the trust throughtheir dual-shore capabilities,

whereby the company main-tains a 200 member team of

high caliber software devel-

opment and testing profession-als located in India at Pune,

along with a smallteam of Product/Pro-

ject Management

professionals located inpany plans to aggressively

bile application built onAndroid and iPhone and

Microsofts SharePoint.Both the founders u

importance of expertise

own hands-on softwar background. They

teams for each client, heneed of shifting personn

to project, which ensurefessional becomes an ex

with their client requirin the future if a client

its own captive operati

fer the Synerzip team tfor a minima

they are althe upfro

training

Appearing in the si100 list forthe second time in a row, Es-

tuate is a fast-growing globalinformation technology (IT) services

company based in Silicon Valley,with a technical offshore team in

Bangalore. The company was

founded by Prakash Balebail and Na-garaja Kini, whose motto is Our

clients success is our success. Sinceits beginning in 2005, with an agile,

responsive U.S. based culture to-gether with the strong technical off-

shore team, Estuate has delivered

high-value, cost-effective solutions tosoftware companies and large IT or-

ganizations.Estuates key service offerings

include Oracle & IBM applicationimplementation, custom application

development, and software manage-ment. Its Enterprise application

clients include Bechtel, Intuit, Stan-ford University, Visa and Wells

Fargo. Estuates software productdevelopment focus includes core

product development and testing,

business process integration andtechnology modernization. Its soft-

ware company clients include Bech-tel, Cisco, Intuit, IBM, Oracle,

PayPal, SRI International, WellsFargo, Amway, Avis, Emblem

Health, Blue Cross, T-mobile and

Travelport among others. It has alsobuilt strong go-to-market alliances

with IBM and Oracle.Estuate comprises of a core team

that is highly skilled in the full Ora-cle platform, with more than 100

man-years of experien

to its clients, it is thiunmatched applicati

expertise, along withService culture, that

buy its services. By br

tegrity into all client in by listening carefull

clients want, Estuate and trustworthy relat

its partners and clientsgible benefits in every

Estuate: Extreme Service!

Prakash Balebail Nagar

IT

Enterprise Software Enterprise Software

Synerzip: Agile Software Development For Venture Backed Co

Hemant ElhenceUdayan Bose

Indu Navar

Top 20 IT Services Companies IT Services


12/25


Fulcrum is a global IT service

provider with over 750 employ-ees, headquartered in New Jersey,

with offices in Reading UK, Nether-lands, Mumbai & Pune India. A Mi-

crosoft Gold Partner, IBM AdvancePartner, Oracle, and Jive partner, the

company focuses on solving business

challenges by blending cutting edgetechnologies with domain expertise in

collaboration with strong network offunctional industry experts. Over the last

decade, it has worked in the space ofHigher Education, Insurance, Supply

Chain, Manufacturing, Retail, Logistics,

Aviation, Life Sciences & Media, andhas also signed multiyear contracts with

various Fortune 500 companies.A CMMi level company driven by

metrics and best practice methodologyat each stage of delivery, Fulcrum offers

expertise around Business Consulting,Niche expertise in Portal Content and

Collaboration Technologies (IBM Web-

sphere Portal, Lotus Quickr and Con-nections, Lotus Domino, MOSS,

JBOSS, LifeRay, Joomla, Drupal), Cus-tom Framework Development (Java,

.NET, Opensource), Business Intelli-gence & DW, Platform Integration/Mi-

gration/Upgrades, Managed Services

(NOC, 24/7/365 Support), Testing Serv-ices.

It has delivered various so-lutions from solving complex

business problems tostreamlining operational

challenges. Some of the so-

lutions developed areOrder tracking Sys-

tems, PurchasePlanning Systems,

Financial Budget-ing system, Cus-

tomer portal,Member Portal

& Customer Associate D

ect Management Tool, ning Tool and Docume

System as well as long services engagements.

ness value Assessment, Fmends the appropriate

term strategy and IT ro

Rajesh Sinha, CEO, FulFulcrum was conferr

Best Employer Brand ATalent Management

pore and was also o10 most promising I

India in si100 las

with innovative fsincere effo

business nclient and

ROI, the coout with its

approach toand services

Ignis Technology Solutions is aniche engineering and software so-

lution provider specializing in de-livering innovative solutions and

services to leading organizationsworldwide. Their comprehensive

knowledge of the avionics & aero-

space, healthcare, media & entertain-ment, banking and insurance

industries helps them to understand,create and deliver solutions that add

substantial value to their clients.Ignis provides solutions and services

that are completely custom-made

to fit their clients needs.

The Bangalore basedcompany, founded in2006 by Nihar Ranjan

Samantara , imple-ments business and

technology strategies

and provides engineering & technol-ogy solutions. The technology services

it provides include IT consulting, de-sign & development, application man-

agement, infrastructure management& helpdesk, product implementation

& support and cloud computing. Its

engineering services include structuraldesign & FEM analysis, aerodynamic

studies & CFD, CAM & manu-facturing support, embedded

software design & develop-ment, independent verification

& validation, wire harness de-

sign and manufactur-

ing, and technicaldocumentation and

certification.

Ignis pridesitself of having

excellent sub-

ject matter expertise oserves, deliverables wit

ure of quality & performand cost-effective eng

els, guaranteed resultscost, time and value, d

collection and analysis,

gree of customer deliterm association that

project lines, which it sadifferentiating factors.

The ISO 9001:2008CEMILAC certified co

cently made inroads int

get markets that i

Europe, Middle East anhas plans to have officeget market and to expan

globally. It seems to beto reach greater height

marketplace. si

Ignis: Specializing in Custom-fit Services and Solut

Nihar Ranjan Samantara

Fulcrum: Striving to Meet Business Need

Rajesh Sinha

Top 20 IT Services Companies IT Services

Name Founder Founded Description

Cyquent

Rockville, MD

cyquent.com

Sagar Sawant, CEO 2001An IT Solutions and Services provider, for organizations in the public and the

private sector. It has 35 employees.

Estuate

Sunnyvale, CA

estuate.com

Prakash Balebai l, CEONagaraja Kini, CFO

2005

A global IT services company focusing on Oracle & IBM application implemen-

tations, custom product development and software management. Customer:

Amway, Bechtel, IBM, Intuit, Oracle, Stanford University, T-Mobile, Travelport,

Salesforcce.com and many more. Headcount: Over 100 employees.

Fulcrum Worldwide

Short Hills, NJ

fulcrumww.com

Rajesh Sinha, CEO 1999Specializes in solving business challenges of medium to large scale organiza-

tion by blending cutting edge technologies with in-house domain expertise

and collaborating with a strong network of functional industry experts.

Ignislewisville, TX

ignistech.com

Nihar Ranjan Samantara ,CEO

1999 An engineering and technology services firm. It has around 300 employees.

Infinite Computer Solutions

Rockville, MDinfinite.com

Sanjay Govil, Chairman

Upinder Zutshi, MD & CEO 1999

With main focus lies in the Telecom, Media, Technology, Manufacturing, En-

ergy & Utilities and Healthcare industries, it is a global service provider ofIMS, Intellectual Property (IP) Leveraged Solutions, and IT Services.

Lancesoft

Herndon, VA

lancesoft.com

Ram KaruppusamyCEO

2000

A provider of IT solutions and services to corporate clients, it provides appli-

cation/systems development, management outsourcing, BI, data warehousing,

infrastructure management and production/operations support, ERP and CRM,

enterprise application integration, consulting, and quality assurance services,

as well as Web applications.

Mansa Systems

San Francisco, CA

mansasys.com

Siva Devaki ,CEOArti Devaki, VP

2006

Provides Salesforce implementation, customization and integration services

and force.com application development services with focus on small and mid

size markets. The company has a head count of 39.

Prakat Solutions

Fort Worth, TX

prakat.com

Anuradha Biswas, CEO 2009

An independent services company, whose offerings include Testing Services,

Consulting and Training which span across Process Optimization, Testing and

Technology. Their services are targeted at domains like telecom, Health Care,

Banking & Financial Services and Insurance. They have around 20 employees.

Serene Corporation

Santa Clara, CA

serenecorp.com

Ajit Kumbhare, ManagingPartner

2002A systems integration company and consulting firm that specializes in the im-

plementation of business applications, including CRM, MDM, EAI, BI, and SaaS.

Software Folks

Iselin, NJ

softwarefolks.com

Rohit Mahajan, CEO 1999Offers IT Consulting, IT Products, Strategic Staffing and RPO services, helping

clients focus on their core processes a nd help them meet their evolving busi-

ness objectives. The company has about 100 employees.

Span Systems

New Jersey, NJ

spansystems.com

G.L. Pradeep, MD

Prakash Grama, CEOPramod Grama,Executive VPNaganand DoraswamyExecutive VP

1994

A growing IT Services Company with a proven track record of helping clients goto market faster at reduced costs. It has expertise in Custom Applications de-

velopment, R&D and Product co development, Reengineering, Maintenance,

Testing and Support services.

Stratogent

San Mateo, CA

stratogent.com

Chetan Patwardhan, CEO 2001An IT hosting and operations firm that designs, integrates, deploys, hosts and

operates software applications in datacenters. It has 25 employees.

Tavant

Santa Clara, CA

tavant.com

Sarvesh Mahesh, CEOManish Arya, CTO

2000

An IT solutions and services provider employing cutting-edge and emerging

technologies to provide game-changing results for customers expecially the

BFSI sector.

TekLink

Naperville, IL

tli-usa.com

Pankaj Gupta, CEO & Direc-tor Business Intelligence (BI)

1998

An implementer of SAP Solutions for many Fortune 500 Companies, it has

proven its expertise acrosses many industries, including Consumer Products,

IM&C, Healthcare, Automotive and Oil and Gas.

TorryHarris

thbs.com

Ravi ChanderPaul Fremantle, CTO

1998

An IT firm predominantly focussed in the middleware area and provides soft-

ware services to enterprise clients across different industry verticals through a

combination of offshore and onsite services.

Urpantech,

Sunnyvale, CA

urpantech.com

Pad N S wamiPresident & CEO

2002The company serves the staffing needs of Financial, Retail, Manufacturing,

Storage & networks, Semiconductor & technology sectors for over five years.

v2soft

Bloomfield Hills, MI

v2soft.com

Varchasvi Shankar, CEO 1998An IT Business Solutions and Engineering Services provider with expertise in

government and commercial domains. It has 300 employees.

Vedicsoft

Iselin, NJ

vedicsoft.com

Bhat DittakaviVenkat YerubandiFounders & Co-CEO

1999

A provider of BI and Data Warehousing Solutions to customers spanning insur-

ance, healthcare, investment banking, manufacturing, retail, telecom, govern-

ment and entertainment industries. Headcount: 350.

Vernalis Systems

New York, NY

vernalissystems.com

Bala Chandra, CEONanda Rajasek, COO

1999A global IT Service and engineering design solutions companydelivering critical

costum solutions. The company has 125 employees.

IT Services IT Services


13/25

Headquartered in San Fran-

cisco, California withnearshore center in Costa Rica

and offshore centers in India andChina, Mansa Systems is an enterprise

application services provider with

main focus and proficiency in Soft-ware-as-a-Service applications imple-

mentation, cloud application

development, cloud telephony devel-opment, data management, businessintelligence and mobile application

development. The company providesSalesforce implementation, cus-

tomization and integration services

and force.com application develop-ment services. Mansa Systems is the

only boutique IT consulting servicescompany among Salesforce.com con-

sulting partners that focuses on small,mid and enterprise markets by having

onshore, offshore and nearshore cen-

ters for North America customers.

Mansa Systems was founded in

2006 by Siva Devaki and Arti Devaki.Since its inception, Mansa Systems

focus was always on systems integra-tion for small to

midsized businesses

(SMB). Accordingto Siva Devaki,

founder and CEO of

Mansa, It didntmake sense to buttheads with the Big

Five, so we targetedthe SMB area

where there was less competition. His

company has customers globally andthese customers are from various in-

dustries like education, entertainment, professional services, semi-conductor,

clean energy, real estate and nonprofit.Using Mansas fast track implementa-

tion and integration packages for clients

with less than 500 employees, business-

critical sales, marketing

service functionality wtion from legacy system

mented in just few businAcco

company

include SaaS/Clo

consultin

global deology, brin suppo

end procvalue del

ing to each clients requ

sistent focus on imprusability, experience, e

most importantly their cellence. Mansa Syst

have a very clear planDevaki is all set to cap

market, opening global

targeting global custom

s i l i c o ni n d i asilicon i n d i a |24|N o v e m b e r 2 0 1 0

The financial recession had a

devastating effect on majorityof the firms in the IT industry.

While most of the large corporationshardly grew by 10 percent, the mid tier

companies were on a decline. But In-finite Computer Solutions was an

anomaly in this pattern with the com-

pany registering a growth of 35-40percent. The company has witnessed

growth, from $85 million revenue in2008 to $140.9 million in 2010, out of

which 90 percent of the revenue sharewas from top 10 customers which are

Fortune 100 companies. According to

Upinder Zutshi, MD and CEO of Infi-nite, the reason for this is A healthy

mix of Fortune 100 and mid level or-ganizations as customers coupled with

IP based solutions in niche servicesareas across select focus verticals.

Zutshi believes this is the factor that

sets the company apart from other

players in the industry.

Ranked this year as the 5th BestEmployer in DQ-IDC Survey, Infi-

nite, a global service provider of In-frastructure Management Services,

Intellectual Property (IP) LeveragedSolutions and Application Manage-

ment Services, was founded by San-

jay Govil in 1999. With offices acrossthe globe Infinites main

focus is in Telecom,Media, Manufac-

turing, Energy &Utilities and

Healthcare indus-

tries.The company

has over years suc-cessfully transi-

tioned itsbusiness

model to

incorpo-

rate a strong platform for incremental

growth via scalability with its marqueelong-term clients and strategic part-

nerships, to ensure sustained revenuegrowth via multiple revenue streams.

Infinite today engages with customersusing high-margin, innovative risk re-

ward, revenue sharing models, thereby

enabling closer business alignment be-tween customers business and its

own.While AMS continues to be its

core, currently IMS & IP leveraged so-lutions are the focus areas. Companys

IMS & IP leveraged solutions business

has gained momentum, with combinedcontribution of the two service lines at

40 percent of the overall revenue.With the world-wide industry sur-

viving recession and the outlook forgrowth of the Indian IT industry look-

ing strong, Infinite is all set to outgrow

the industry average.

Infinite: Untouched by Hurdles

Upinder Zutshi

LanceSoft is a recognized fast-

growth global IT company witha record of deliveries spanning

across various verticals. They provides

advanced information technology so-lutions and consulting services to a

host of corporate clients in the BFSI,life sciences, healthcare, telecom, man-

ufacturing, technology, retail, and var-ious federal, state and local

government agencies, across crucialmarkets. The company provides appli-

cation/systems development as well as

contingent workforce management,management outsourcing, business in-

telligence and data warehousing, infra-structure management and

production/operations support, ERPand CRM services, enterprise applica-

tion integration, quality assurance serv-

ices and web applications.

Founded by Ram Karuppusamy in

2000 LanceSoft is headquartered inVirginia has offices in New Jersey,

Bangalore and Indore. By incorporat-

ing on-shore and off-shore deliverysystems effectively into its business

model the company managed to have afully productive 24-hour working

cycle, which is an advantage to itsclients. In an ever changing world of

technology, success revolves aroundpeople. LanceSoft attracts the best peo-

ple from the best organizations, grooms

and instills them with values we holdhigh: Ethics, Trust and Relationships.

The pillars of our business model areCustomers, Employees and Partner-

ships. Our cornerstone is Trust, saysRam Karuppusamy CEO, LanceSoft.

He considers the fact that 80 percent of

the companys revenue comes from ex-

isting clients to be an example of the

success of this approach.In its 10 years of working, the

company has gained several awards

and recognitions both regionally andnationally. LanceSoft

serves marqueeclients in the For-

tune 500 list and thelist grows every

quarter. LanceSoftsgrowth over the past

years has been all or-

ganic and continues toemphasize its

growth throughinternal driv-

ers and busi-ness units at

v a r i o u s

clients. si

LanceSoft: Growing at Rapid Pace in Global IT Space

Ram Karuppusamy

Siva DevakiArti Devaki

The software testing market is

growing fast, not only in size butalso complexity. The big need in

the market has shifted from test func-tionality to complexities of production

environment. Enterprises are using vir-tualization and private clouds exten-

sively to consolidate their datacenters. In

order to deploy production applicationscompanies need deep understanding of

architecture, infrastructure technologiesand testing. Instead of Performance test-

ing, CIOs now need to address Per-formance Engineering. Anuradha

Biswas had a pristine understanding of

this when she started Prakat Solutions.Founded in 2009, the Texas based

companys specialty is in Cloud Com-puting, Virtualization, Independent Test-

ing, Test Consulting and Open Source.The company has three core offerings;

Software Testing, Consulting and Train-

ing. The testing services include Enter-prise Testing, Performance Testing, Data

Warehouse Testing, Application Secu-rity Testing and Test Automation. It pro-

vides an end to end testing service to thecustomers. We realize the pains our

customers face with some of the larger

companies where they are not willing tobe flexible to meet some of the critical

requirements or concerns. We havealso seen the increasing requests

from customers for taking up anend-to-end testing project where

the platforms and tools are also

provided by the testingvendor, explains Anu-

radha, CEO of Prakat.To meet customer needs

Prakat is now offeringend-to-end performance

engineering, quality matu

and creation of test centeand domain specific test

erators.Prakats aim is to

sively distributed test wits test workbench to

projects. Their eventu

bring together industry mia, mothers taking a

consultants, and studetively leverage them

distributed model. believes that U.S. h

ented workforce whic

tapped sufficientltributed model

of opportunitprofessionals

of whom havrecession. si

Prakat: Addressing Performance Engineer

Mansa Systems: Focused on Salesforce Consulting S

Anuradha Biswas




14/25

silicon indiasilicon i n d i a |26|N o v e m b e r 2 0 1 0

Deep domain experience and su-

perior technical expertise em- power the consultants at

Serene Corporation. Since their incep-tion, they have provided integrated IT

solutions and specialized implementa-

tion services to global clients in a rangeof industries. With value-added offer-

ings that solve the specific challenges

presented by critical business needs,Serene has distinguished itself as a bou-tique player in the IT services market.

Serene specializes in the imple-

mentation of business applications,specifically CRM, MDM and BI, in

biotechnology and pharmaceuticals; re-tail, banking, and financial services;

high technology; home builders. In thelast 12 months, Serene has expanded its

operations in India and Australia. By

expanding its operations globally,

Serene is helping its clients of all sizesbe successful in spite of the recession.

Talking about the companys engage-ment model, Serene Co-Founder &

Managing Partner, Ajit Kumbhare says,

Our value added offerings and nichesolutions as well as our collaborative

approach encourages clients

to work very closelywith our teams,eliminating miscom-

munication and en-

suring success.Through close

partnershipwith leading

s o f t w a r ev e n d o r s ,

Serene rap-

idly delivers effective, end-to-end

enterprise solutions . From defininga strategic roadmap to developing

operational systems and analytics,Serenes exceptionally talented re-

sources provide comprehensive

CRM implementation services builton a full suite of integrated Oracle

eBusiness applications.

Expanding on its partnership withOracle, Serene has turned its strategicfocus to MDM and moving up the

value chain. Further affirmation of

Serenes well-deserved market positioncomes from analyst firm Gartner,

which lists Serene as a boutique spe-cialist provider of external services

with SaaS CRM expertise in the Gart-ner CRM Vendor Market Guide for

Software as a Service, 2010.

Serene Corporation: Finding Success Through Value-Added Offering

Ajit Kumbhare

Many a times Mark Hornbrook,a partner at Black Pearl Fi-

nancial, felt short of a goodhelp whenever he planned to outsource

some of the core responsibilities like

staffing and the payrolls. However,things changed after the company inked

a deal with Software Folks. Now, he hasnothing to complain about, instead he

indulges in constant praises about the ontime payments and well organized in-

voicing system. Founded by Rohit Ma-

hajan, Software Folks is a certifiedminority business enterprise that offers

a complete spectrum of IT services in-cluding consulting, product develop-

ment and strategic staffing and

Recruitment Process Outsourcing(RPO).

We have a cost effective, scalablebusiness model, which provides flexi-

bility for 24x7 operations. Our strategy

is to combine on shore process opti-mization with selective outsourcing to

provide cost effective solutions toclients to help them focus on their core

business and gain bottom line advan-

tage, says Mahajan. The collective ex-pertise of the company can be witnessed

with a glance at the Managementsbackground. Having worked with com-

panies like Wipro, IBM, Fujitsu and HPand educated at FMS, Har-

vard and Wharton the

management teamcombines cross-func-

tional leadership skillswith a deep under-

standing of the busi-

ness landscapein U.S. and

India.T h e

company is

strongly focused around playing the roleof a business consultant, identifying

possible potential areas for IT solutions,defining business goals and meeting

them with technology based solutions,

building modular, scalable and extensi-ble IT solutions. It provides the opera-

tional platform for deployment ofcomplex Software Products Application

Services that gives customers informa-tion-driven advantages and focuses on

enhancing its capabilities to offer com-

prehensive solutions in the areas of proj-ect scheduling, project execution and

project maintenance. To maintain itsgrowth the IT services firm believes in

providing the right platform for t he em-

ployees to grow. It has an entire gamutof facilities ranging from an employee

service center, training and develop-ment to savings plans and special

healthcare plans. si

Software Folks: Building a Complete IT Spectrum

Rohit Mahajan

Independent software vendors(ISVs) are making a comeback

now with their new productroadmaps after the downturn. SPAN

Systems, the Indian arm of the Norway based 1.6 billion dollar firm EDB

Group is witnessing an advantageous

situation with larger pipelines.Our expertise in custom applica-

tions development, product co-devel-opment, application management,

re-engineering, testing and supportservices helps them to build up their

specialization across Finance and In-surance vertical along with a focus on

ISVs, says Prakash Grama, Co-

founder and CEO of SPAN Systems.One of the key identifiers for SPAN

is its focus on clients and its relation-ship with them. Their relationship man-

agement model is built to manage client

relationships in a well-defined, yet flex-ible, framework. The results of the

focus is quite visible in their achieve-ments whereby they were ranked

among the top 20 Best IT Places toWork For in India and they also stand

among the top 20 Global R&D Service

Providers in India.The outsourced product develop-

ment firm provides the right tools forclients to ensure metrics

based governance andindex based perform-

ance tracking. SPANprovides Application

Development, Appli-

cation Management,Testing, Legacy

Moderniza-tion and

Dataware-

housing services. They sive expertise on all maj

forms including iPhoBlackberry, Symbian, W

and J2ME to ensure theifective mobilization of t

and production of the c

brings domain expertisTelecom, Travel and Fin

SPANaligns their dand Quality requireme

mind the dynamics ofand evolving client nee

made significant invehance offshore infrastr

accreditations, training

marketing initiatives. Itof their global deliv

enables the cogage clients

relationship.

SPAN Systems: Client-driven Software Developme

PrakashGrama

With the mission of providing

100 percent responsibility,99.9 percent availability, 85

percent less management overhead, and30 percent cost reduction; Stratogent

stands out in the crowded IT servicesmarket space. When most service

providers prefer to own responsibility

for a silo of a system, Stratogent ownsup to everything - no service gaps, no

excuses! Partial solutions dont notsolve a CIOs problems, says Chetan

Patwardhan, CEO, Stratogent.Stratogent is an IT hosting and op-

erations company headquartered in San

Mateo, California. Stratogent archi-tects, integrates, deploys and operates

mission-critical software applications

24x7. Customers trust Stratogent withoperating their systems whether intheir datacenter, Stratogents datacen-

ters, or in the cloud.

The company differentiates its serv-ices by providing a blend of hosting and

managed services, taking responsibility

for all layers of an IT environment, andmore important - information delivery

across the globe. The company hasgrown organically, and two years ago

expanded offshore with the establish-ment of an operations center in India.

Customers engage Stratogent when

they implement a new system, or arevirtualizing, consolidating or migrating

an existing system. We engage in aconsultative mode, acting

as the trusted extensionof the office of the

CIO,says Patwardhan.

The engagement typi-cally ends in the cus-

tomer outsourcing system

operations to Strato-gent. Both projectsand ongoing oper-

ations are fixed-

priced, so thecustomer gets

both high SLAs and so

dictability.The company man

gamut of enterprise ranging from Enterpr

ERP apps to e-commdisaster recovery sites

currently present in

such as Finance, Logiand Green-tech; and

into verticals such as HManufacturing.

Current marquee clude Dun & Bradstr

Pacer (Logistics),VMw

(Hi-Tech) and Better tech). Founded by exp

utives from Visa

venerable companieStratogen

Bay are

missiontem ope

Stratogent : Taking system Hosting and Operations to New

Chetan Patwardhan




15/25


Headquartered in Santa Clara,

Tavant Technologies is a spe-cialized IT solutions and

services provider that employs cut-ting-edge and emerging technologies

to provide game-changing results toits customers. Tavants core expert-

ise lies in Business Process Automa-

tion and Web Technology-basedcomplex application development. It

specializes in building solutions andproviding end-to-end services in the

domains of Aftermarket Service Op-erations, Consumer Lending, eBusi-

ness, eMedia, Interactive

Entertainment, and Trading & Secu-rities. The company also helps big IT

organizations mitigate latency andexpedite business processes, upgrade

technology platforms, and buildmanagement solutions.

Tavant believes in going the extra

mile to deliver customer delight. Sinceits inception in 2000, the company has

maintained transparency in all spheresof its operations and they call it Ta-

vant OK (Open Kitchen). This, alongwith its unique global client engage-

ment, has helped Tavant ensure fo-

cused attention for its customers,which in turn, minimizes issues and

enhances customer satisfaction. Today,Tavants major clients and business

partners include Electronic Arts, JiveSoftware, Fifth Third Bank, Ingersoll

Rand, TiVo, Major League Baseball

Advanced Media, New York Timesand Wolters Kluwer Financial Serv-

ices a testimony to the success of Ta-vants business philosophy of paying

focused attention to each customer.Tavant presently has about 700

employees and is acclaimed as one of

the best employers. It has been ranked

as one of the Top 25 Employers in theBest Companies to Work For study

conducted by the Great Place to WorkInstitute in 2007 and 2009. It has also

been recognized as one of the Best ITEmployers by Dataquest-IDC for four

years in a row (since 2007).

We are not a sausage factory, in-stead we are an open kitchen, says

Sarvesh Mahesh, Founder, Presidentand CEO of the company. The em-

ployees are not just considered as employees but as stakeholders of the

organization, adds Hassan Rashid,

SVP, Head - Sales and Marketing.

Tavant Technologies: Focus on CustomerService and Employee Satisfaction

Sarvesh Mahesh

TekLink International, one of the2009 SiliconIndia Top 10 IT

Services Company, is among

the few companies that succeeded andthrived during the financial crisis

which sunk many of its competitors.We have more SAP experience and

better resources than our competition.explainsPankaj Gupta CEO, TekLink.

TekLink has been able to outperform

our competition for years because wecontinue to service our clients unlike

our competition. We understand the

value they seek and are there to un-questionably provide it, he adds.

Founded by Pankaj Gupta, Tek-

Link has grown to 70 consultants bytargeting thought leadership and high

quality services. Headquartered in

Chicago with offices inHyderabad, India and Mel-

bourne, Australia, TekLink

has a year over year growthrate over 50 percent since

their inception in 2003.The company specializes in

SAP Business Intelligenceincluding SAPs Business

Warehouse, BusinessOb-

jects and SAP BusinessObjects Plan-ning and Consolidation. Beyond SAP

Business Intelligence, TekLink has ex-

panded into CRM, Basis, offshoreservices, ROAMBI and Teradata. Tek-Link generates its revenue through

providing direct SAP consulting serv-ices to clients and not as a staff aug-

mentation firm to the Big 4.

For 2010 TekLinkexpects to grow at a con-

tinuous rate of 30 percent

or more. Their leader-ship, which is composed

of former SAP Platinumconsultants, business and

thought leaders, allowsthem, even in rough eco-

nomic waters, to con-

tinue to grow. On average, thecompany adds one new client every

month. TekLinks track record of

being more nimble and s mart, allowsthem to continue to outlast, outrun andoutperform their competition such as

big IT Professional Services behe-moths IBM, Accenture, Tata Consult-

ing Services, Fujitsu or SAP. si

TekLink International: High Performance Consulting Yields Big Results

Pankaj Gupta

In todays demanding and challeng-

ing business world, to have the

right talent in its team makes ahuge difference to companies. Urpan-

Tech helps companies succeed by pro-viding the best candidates to them.

The California based company prima-

rily works with IT Outsourcing Tier1and Tier2 companies for the U.S. and

the global markets. The companysverticals include; INFRA, BPO,

Healthcare, Life Sciences, Retail andCPG, BFSI (Banking, Financial Serv-

ices and Insurance), Hi-tech engineer-ing, Manufacturing, Telecom, Media

and Entertainment. As an Executive

Search and Recruiting Solutions firmits special focus is in leadership posi-

tions in Sales, HR and IT. It special-izes in IT staffing and recruiting and

provides active and passive IT con-

sultants for its clients full time needs.

Founded by Pad N. Swami in 2002,

the company has operation in NewJersey, Ohio in the U.S. and also off-

shore in India. The recent global fi-nancial recession has brought down

many consultancies but Urpan-

Tech succeeded. I have seenthrough the economic downturns

of 1993 and post-9/11. One onlyneeds to choose clients who are

growing and technologies thatare in demand, and have an at-

titude of never give upsays Pad Swami, CEO

of Urpan Technolo-

gies. The servicesthat the company

provides include;executive search,

Head hunting and

Recruiter Training. Urp

list includes companies

from $25 million to $2ally, the leaders of their

TATA America, HCL ANIIT,Tavant, EMC,Br

sociates,Aricent, A

Collabera, NESStel, and CMC

clientele.With its man

consisting of exfessionals with tr

the industry, imethodology

quality resul

and consullief in buil

lationshiTechnol

be on a

UrpanTech: Providing talent to Companies in North Ame

Pad Swami

Founded in 1999 by childhoodfriends, Bhat Dittakavi and

Venkat Yerubandi, New Jerseybased VEDICSOFT specializes in pro-

viding Business Intelligence and Data

Warehousing Solutions to customersspanning across Insurance, Healthcare,

Investment Banking, Manufacturing,Retail and Telecom industries. VEDIC-

SOFT specializes in delivering BusinessIntelligence so-

lutions involv-

ing DataIn t e g ra t i o n ,

Data Analytics,Data Analysis,

Data Modeling,Data Conver-

sions, Data Mi-

gration, Data

Cleansing, DataScrubbing, Data

Profiling, DataQuality, Data

Integrity and

Data Gover-nance.

Today, after11 years,

VEDICSOFT is the leading choice forlarge clients with diversified needs in

Data Warehousing, Data Integration,

Data Cleansing, ETL, Business Intelli-gence and Data Analytics. Its culture of

transparency, family values, leadershipopportunities and trust among employ-

ees are the core foundations of com-panys growth. Dittakavi and Yerubandi,

Co-Founders and Co-CEOs, believe

that the companys focus on Business

Intelligence and Data Mhelped them grow. T

clients include Abbott PepsiCo,J.Crew and Nie

search.

VEDICSOFT has rbusiness accolades suc

Fastest Growing PrivateAmerica, News-India

Growing 10 Asian IndiaUSA, NJBiz: Best Pl

NJBIZ: Finest Comp

NJBIZ: Business of thea few. Both Dittakavi

were finalists in ErnstEntrepreneur of the Yea

dent, Sonia Minhas wNJBIZ: Among the bes

and NJBIZ: Among

Women in NJ. si

VEDICSOFT: Focusing on Client Needs

Bhat Dittakavi

Venkat

Yerubandi

Top 5 Outsourced Product Development Companies Top 10 Wireless Companies


16/25


At a time when India was littleknown for its software prod-

ucts Aditi Technologies pio-neered the idea that great software

products can be built out of India.Today, the company represents the best

Microsoft software development capa-bility in the world. Leveraging a close

partnership with Microsoft across prod-

uct groups and sales & marketing of-fices, Aditi has emerged as a partner of

choice for Microsoft clients seeking toengineer products or application on

emerging Microsoft platforms. Drivenby a philosophy of hiring only top per-

centile technology talent and fostering

an open culture of innovation and fun,

Aditi is one of Indias best places towork. It leverages Microsoft as a cus-tomer, as a channel and as a platform.

Aditi Technologies provides high-end technology consulting and out-

sourced product development on

emerging technologies, specializing inproduct conceptualization, design, de-

velopment along with offerings in Web2.0 space. Strengthened by innovative IP

solutions and quality products and appli-cations, the company is a major solutions

and product R&D partner for severalsoftware and financial services firms

across the globe. Headquartered in Ban-

galore, India the company alsohas offices in Seattle, Boston,

Chicago, Mountain View,New York, and London.

Aditis key strategicapproach to acquire

and expand client

relationships is to

leverage its salesengines and put inefforts within pre-

dictably accountgrowth strategy.

With IP led sales

propositions that accelerate value real-ization across major platform deploy-

ment challenges, we see a huge demandfor automation, decision-making and

business intelligence solutions especiallyin progressing financial services indus-

try, says Pradeep Rathinam, CEO, AditiTechnologies.

The total global headcount of Aditi

stands above 1,200 presently and hasplans for an intensive hiring spree. The

company also plans to invest heavily intalent development by implementing a

comprehensive plan. We have morethan doubled our investments in tal-

ent development, says Vineet

Arora, Managing Director o

Silicon India Nov 10 Issue

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