SILHOUETTE BOOK spring

summer 09

EMEA

C M Y CM MY CY CMY K

ESGBThis silhouette book has been designed as a work tool uniquely for the EMEA sales force. It’s purpose is to inform and educateyou as to which calendar month we shall be promoting specific PMI (Product Marketing Initiative) silhouettes for the Reef GuysSpring/Summer ’09 season.

The products featured in this book shall be exposed in the following mediums:specialized press (surfing/wakeboarding magazines),soft P.O.P, instore lightboxes and online.

Each month, silhouettes shall be nominated as 1 or 2 in regard to their order of importance.1 – guaranteed exposure across all mediums2 – guaranteed exposure in most mediums (except advertising)

It’s a proven fact that product featured in store windows, soft POP, retail lightboxes and or advertisements has much strongersell through than products not receiving this type of exposure. We need you to share this PMI information with your clients andstrongly encourage them to support this initiative. We trust this information will help you to achieve your targets and look forwardto your feedback.

PTO catálogo de imagens (silhouette book) foi criado unicamente como ferramenta de trabalho para os vendedores da Reef EMEA.A sua finalidade é informar qual produto PMI (Product Marketing Initiative) da colecção masculina Primavera /Verão 09 deveser promovido em cada mês.

Os produtos apresentados neste livro devem ter destaque nos seguintes meios: imprensa especializada (revistas de surf/wakeboard),imprensa online, POP, lightboxes.

Cada mês, as imagens serão designadas pela sua ordem de importância:1 – exposição garantida em todos os meios2 – exposição garantida na maioria dos meios, excepto publicidade

Está provado que os produtos que se vendem melhor, são os que têm maior exposição, seja nas montras, POP, lightboxes oupublicidade. Precisamos por isso, partilhar esta informação dos produtos PMI com os nossos clientes, e encorajá-los a aderiresta iniciativa. Acreditamos que esta informação irá ajudar a alcançar os vossos objectivos e aguardamos pelo vosso feedback.

DEDas Reef “Silhouette Book“ wurde ausschliesslich für das Reef EMEA Verkaufsteam erarbeitet. Es gibt Auskunft darüber, welcheOutfits aus der Reef Herren Kollektion Frühling/Sommer 09 in welchem Monat mit welchen Werbemassnahmen (PMI = Product Marketing Initiatives) unterstützt werden.

Die Produkte in diesem Buch werden mit folgenden Werbemassnahmen unterstützt:Fachpresse (Surf ing/Wakeboarding) , Sof t POP (Displays,….) , Instore Lightboxes und Onl ine Media.

Die Silhouetten werden jeden Monat je nach ihrer Wichtigkeit 1, 2 eingeteilt und beworben:1 – Sehr wichtig; wird mit allen oben genannten Mitteln beworben2 – Wichtig +; wir mit den meisten der oben genannten Mitteln beworben

Es ist erwiesen, dass Produkte welche in Schaufensterauslagen, im Shop selbst oder in der Werbung gezeigt werden, bessereVerkaufszahlen aufweisen als andere die nicht beworben werden.Bitte besprecht die PMI Information für den Herbst/Winter 08 mit euren Kunden und motiviert diese, die Werbemassnahmen zuunterstützen und Reef einen Platz im Schaufenster oder im Shop zur Verfügung zu stellen.Wir sind davon überzeugt, dass dieses Buch und dessen Massnahmen sich positiv auf den Verkauf auswirken werden und freuenuns über euer Feedback sowie Inputs für weitere Werbekampagnen.

FRCe Silhouette Book a été créé comme un outil de travail réservé à la force de vente de Reef EMEA. Son objectif est de vous informeret de vous enseigner les mois pendant lesquels nous pousseront des silhouettes PMI (Product Marketing Initiatives) spécifiquespour la collection Reef Guy Printemps/Eté 2009.

Les produits présentés dans cette brochure seront promus dans la presse spécialisée (magazines surf et wake), la PLV, les lightboxet sur Internet.

Chaque mois, les silhouettes seront numérotées 1 ou 2 en fonction de leur ordre d’importance.1 – parution garantie dans tous les medias2 – parution garantie dans la plupart des medias (sauf en publicité)

Il est prouvé que les produits présentés dans les vitrines, la PLV, les lightbox et/ou les publicités se vendent plus facilement queles produits qui ne sont pas exposés. Nous voulons que vous partagiez cette stratégie PMI avec vos clients et que vous lesencouragiez à supporter cette initiative. Nous sommes persuadés que cette information va vous aider à atteindre vos objectifs etnous attendons avec impatience votre feedback.

Este Silhouette Book ha sido diseñado como una herramienta de trabajo para los representantes de Reef EMEA. Su objetivo esde informaros y enseñaros los productos PMI (Product Marketing Initiatives) especificos de la colección Reef Guys Primavera/Verano 2009 que deben ser promocionados cada mes.

Los productos presentados en este libro serán los que enfocaremos en la prensa especializada (revistas de surf y wake), la POP,las cajas de luz y en Internet.

Cada mes, las siluetas tendrán un número 1 o 2 según su orden de importancia.1 – exposición asegurada en todos los medios de comunicación2 – exposición asegurada en la mayoridad de los medios (menos en los anuncios)

Esta demostrado que los productos presentados en escaparates, POP, cajas de luz, y/o anuncios se venden mejor que los queno tienen exposición. Queremos que compartáis esta estrategia de PMI con vuestros clientes y que les animéis a apoyar estainiciativa. Estamos convencidos que esta información os va a ayudar a conseguir vuestros objetivos y esperamos con ganas vuestraimpresión al respecto.

ITIl presente “Silhouette book” è stato ideato come strumento di lavoro unicamente per la forza vendite EMEA. L’obbiettivo è diinformarvi ed educarvi a promuovere specifiche immagini PMI (Product Marketing Initative) della collezione Reef Guys per lastagione Estate 09, in funzione del mese del calendario in cui ci si trova.

I prodotti rappresentati in questo “book” verranno pubblicizzati attraverso i seguenti media: Stampa specializzata (riviste disurfing/wakeboarding), materiale marketing per i negozi (soft POP), supporti visivi con immagini e online.

Ogni mese, le figure saranno identificate come 1o 2 a dipendenza della loro importanza.1 – publicazione su tutti i media garantita2 – pubblicazione sulla maggior parte dei media (tranne le riviste) garantita

E’ un dato di fatto che i prodotti raffigurati sulle vetrine, sul materiale marketing per negozi, sui supporti visivi (lampade conimmagini) e pubblicati su riviste hanno un impatto maggiore sulle vendite dei prodotti che non ricevono questo tipo di esposizione.Abbiamo bisogno della vostra collaborazione nell’informare i vostri clienti di questo programma PMI, ed incoraggiarli a seguirequesta iniziativa. Siamo fiduciosi che vi aiuterà a raggiungere i vostri obbiettivi e attendiamo con piacere un vostro feedback.

FEBRUARYSpring summer 09

SHOEref: R3088product: PHILTHY LURKERcolor: WHITE (whi)

DENIMref: RD037product: REEF GUNcolor: MEDIUM (med)

SWEATERSref: RI014product: BLOCK ITcolor: ROYAL (roy)

T-SHIRT SLIM FITref: RB407product: REEF OFF THE HOOKcolor: WHITE (whi)

T-SHIRT L/Sref: RB387product: REEF WIPE OUTcolor: BLACK (bla)

DENIMref: RD036product: REEF PIN TAILcolor: STORM (stm)

SHOEref: R3128product: MONTARAcolor: GREY/ROYAL (grr)

silhouette 01 silhouette 02

MARCHSpring summer 09

FLEECE ZIPPERref: RH042product: REEF SHARK ATTACKcolor: STORM (stm)

JACKETSref: RJ015product: REEF LINE UPcolor: WHITE (whi)

T-SHIRT SLIM FITref:RB376product: REEF GOOFY FOOTcolor: TURQUOISE (tur)

FASHION KNITref:RG048product: REEF KICK OUTcolor: CEMENT (cmt)

DENIMref: RD038product: REEF SQUARE TAILcolor: BLEACHED (bed)

DENIMref: RD036product: REEF PIN TAILcolor: RINSE (rns)

SHOEref: R3098 product: COSTAcolor: BLACK/GREY (blg)

SHOEref: R2568 product: DR. SIMMONScolor: GREY/YELLOW (gry)

silhouette 01 silhouette 02

SHOEref: R3138 product: NUTTYcolor: BLACK REEFIX (brx)

WALKSHORTref: RD040product: REEF CROSSSHOREcolor: BLACK (bla)

KNIT S/Sref: RG053product:REEF WAVYcolor: GREEN (grn)

SHOEref: R3138product: NUTTYcolor: BLACK/GREY (blg)

WALKSHORTref: RC002product: REEF ALABAMA IS FOR LOVERScolor: BLACK (bla)

FLEECE ZIPPERref: RH049product: REEF LIGHTYEARcolor: TURQUOISE (tur)

T-SHIRT SLIM FITref: RB419product: REEF CUBEcolor: VINE (vne)

APRILSpring summer 09

T-SHIRT SLIM FITref: RB406product: REEF OPTICALcolor: YELLOW (yel)

WALKSHORTref: RC047product: REEF COBRAcolor: BLACK (bla)

SANDALref: R2469product: STASHcolor: BLACK (bla)

silhouette 01

silhouette 02silhouette 03

SANDALref: R2519product: REEF AWOLcolor: BLACK/GREEN (bkg)

WALKSHORTref: RD040product: REEF CROSSSHOREcolor: GREEN (grn)

WOVEN S/Sref: RF043 product: REEF RISINGcolor: WHITE (whi)

SANDALref: R0539product: PERSUEDER 2color: WHITE CRAQ (wcr)

WALKSHORTref: RC038product: REEF RAT PACKcolor: BLACK (bla)

FASHION KNITref: RG046product:REEF OFF SHORE WINDcolor: CEMENT (cmt)

T-SHIRT SLIM FITref: RB381product: REEF OCTOPUScolor: WHITE (whi)

MAYSpring summer 09

silhouette 01

silhouette 02

T-SHIRT S/Sref: RB412 product: REEF STUDIOcolor: BLACK (bla)

T-SHIRT S/Sref: RB408product: REEF Jcolor: BLACK (bla)

BOARDSHORTref: RA103product: REEF MAGNIFICENT 7color: GREEN (grn)

SANDALref:R2547product: FORKcolor: TINO SANTORI (tin)

BOARDSHORTref: RA 114product: REEF RAYGHUN 22”color: RETRO (rto)

SANDALref: R2476 product: PHANTOMScolor: BLACK/MULTI (bmu)

JUNESpring summer 09

silhouette 01

silhouette 02

silhouette 02

silhouette 01

JULYSpring summer 09

SANDALref: R2547product: FORKcolor: WHITE/BLACK/RED (wbd)

BOARDSHORTref: RA056product: REEF EMPTY WALLScolor: GREEN (grn)

T-SHIRT SLIM FITref: RB417product: REEF SQUAWKcolor: WHITE (whi)

BOARDSHORTref: RA044product: REEFIXcolor: PUNK (pun)

SANDALref:R2489 product: REEF FANNING-02color:BLACK ROYAL (blr)

Spring summer 09

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REEF EMEA HEADQUARTERS,via Segano 42/E.6912 PAZZALO-LUGANO,SWITZERLAND.Tel.: +41-91-960-9200Fax: +41-91-960-9300reef_europe@vfc.comwww.reef.com