SIIA Smart content for smart devices

Small is beautiful: #smartcontent for smart devices

Marc HartogFounder & CEOapptitudestudio.com

@marchartog@apptitudemedia#smartcontent

http://apptitudestudio.com

Hej Google . Finns det fler iPhones säljs varje sekund då det finns barn som föddes på planeten ??

1 Billion smartphones sold in 2013 (IDC)

That’s 32 smartphones per second

Which means 7.5 smartphones are born for each baby born

And that’s a LOT91% of all people on earth

have a mobile phone.

56% of people own a smart phone

50% of mobile phone users use mobile as their primary

internet source

80% of time on mobile is spent inside apps

Mobile web adoption is growing x8 faster than web adoption did in the 1990s and early 2000s


This is important in that it reflects the tempo at which you need to think@marchartog@apptitudemedia#smartcontent

7.22 billion phones vs fewer than 7.2 billion people, Oct 7th 2014, IBTimes


Disclaimer*


*We are making it up as we go along!


Established1854


BJP app development

Success of iPhone/Apps Font renditionToo much material

05 JanuaryAdobe

BJP Adobe dummy

12 AprilMag+

18 AprilStockholm

Odd socks

Confidential – Not for external use

2WEEKS

KIT CHECKLIST

SOFTWARE INSTALLED HTML5 FUNCTIONS BONNIER CONTRACT

MAG+TOOLS MAG+TOOLS

BJP PREVIEW ISSUE

PREVIEW ISSUES X3

BJP FIRST FULL ISSUETO ITUNES

BJP SECOND FULL ISSUE TO ITUNESX3 CA, IE & RISK FIRST FULL ISSUE

TO ITUNES

BEGIN DETAILED PLANS X3 CA, IE & RISK

BEGIN BJP FIRST ISSUE

DEVELOP DUMMIES

BRAINSTORMS X3CA, IE & RISK

BJP ISSUE TESTED WITH ADS ETC

TRAINING SCHEDULE X3 CA, IE & RISK

REVISED FLATPLANS X3 CA, IE & RISK

REAL ISSUE WITH ADS X3 CA, IE & RISK

TESTED ISSUES X3 CA, IE & RISK

ITUNES CONTRACT& DOCUMENTATION

INTERACTIVEADS MAKE UP

POC X4BJP, CA, IE & RISK

INITIAL PRESENTATIONS X3CA, IE & RISK

3MONTHS

6MONTHS

Initial presentation

Initiatediscussion Brainstorm

Workflow/ownership

Storyboard app issue

Detailedplanning

A rough guide to mag+Six key areas

Shrink it?Rethink it.


Bite-sized chunks of content -£0.69 vs £6.99


Same vs different? Content/frequency/purpose?



30 magazines in WHSmiths

218 in newsstand category

‘good enough’ is not

good enough


The world has gone content crazy

#everysingleminute

2.5m Facebook content shares

300,000 tweets

200m emails

48,000 iOS app downloads

72 hours video uploaded

4m google searches

That’s 72 hours, every minute

That’s 3 days a minute

of new content being created

and THAT is your competition

2. By delivering it in an amazing way:with a rich, story-telling app experience

So how do you rise above the noise?

1. By delivering amazing content: with a magazine mindset

magplus.com

Profitable Digital Publishing Developing Your App Strategy


Visibility is really hard(So, cheat)

The most powerful authentication tool

in the world*

(*ahem, built by us)

www.subs-plus.com


http://www.subs-plus.com

Rich & targeted push notifications

Segmentation & detailed analytics



Everyone is on their smartphones and tablets.

Recap - changing behaviour

Consumer behaviour has changed.

The smartphone and tablet is where you need to be to get your message to your audience.


The world has gone content crazy.

Recap - content bonanza

There is more content than ever before.

You need to cut through the noise by delivering amazing content in an amazing way.

Mostly badly conceived and poorly delivered.


Recap - magazine mindset Content marketers can learn from editors and publishers

Study the industry which has been doing this since 1663

You need to create quality content with pace & rhythm


Recap - deliver an amazing experienceCompliment your online channels, serve as a content hub

If you need some help, say [email protected]

Bring content to life with a deep, rich, storytelling experience

Don’t build, use technology that others invest $millions in making

mailto:[email protected]

SIIA Smart content for smart devices

Technology

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