Signs, Symbols Signs, Symbols and Logosand Logos

SYMBOLS - PACKAGINGSYMBOLS - PACKAGING

Below are a number of Below are a number of symbols often seen on symbols often seen on packaging. Each has a packaging. Each has a specific meaning. The specific meaning. The symbols are normally symbols are normally very simple and easy very simple and easy to understand.to understand.

HomeworkHomework

1.1. Collect samples of symbols found on food Collect samples of symbols found on food and drink containers / packaging. Explain and drink containers / packaging. Explain the meaning of each symbol.the meaning of each symbol.

SymbolsSymbols

This symbol is often seen on boxes of This symbol is often seen on boxes of matches. It is a warning for the adult matches. It is a warning for the adult using the matches to never leave them using the matches to never leave them out for children to find.out for children to find.

Why is red used as the basic colour? Why is red used as the basic colour? Found on packaging that contains Found on packaging that contains potentially harmful contents. For potentially harmful contents. For example, a tin of paint stripper.example, a tin of paint stripper.

SymbolsSymbols Found on packaging that contains potentially Found on packaging that contains potentially harmful contents. For example, a tin of paint stripper.harmful contents. For example, a tin of paint stripper.

Why do you think a ‘cross’ has been used for the Why do you think a ‘cross’ has been used for the symbol? symbol?

This symbol is seen on the packaging that contains This symbol is seen on the packaging that contains flammable products. Paint sprays, hair spray, in fact flammable products. Paint sprays, hair spray, in fact most types of spray contain potentially flammable most types of spray contain potentially flammable contents that could ignite if used near a naked flame.contents that could ignite if used near a naked flame.

Do you think the meaning of this symbol is easy to Do you think the meaning of this symbol is easy to interpret?interpret?

SymbolsSymbols

The snow flake symbol is placed on The snow flake symbol is placed on the packaging of food products. the packaging of food products. This means that the food inside the This means that the food inside the package is suitable for freezing package is suitable for freezing

This symbol was found on the This symbol was found on the packaging of a cleaning solution, packaging of a cleaning solution, containing dangerous chemicals. containing dangerous chemicals. The symbol reminds the user to The symbol reminds the user to keep the product out of reach of keep the product out of reach of children.children.

A company LOGO is very important as it is a symbol A company LOGO is very important as it is a symbol of success. Successful companies such as Microsoft, of success. Successful companies such as Microsoft, Nike, Reebok and many others rely on a logo to put Nike, Reebok and many others rely on a logo to put over an image of achievement to the general public. If over an image of achievement to the general public. If you log on to almost any website you will see a logo of you log on to almost any website you will see a logo of some form representing the person or company some form representing the person or company responsible for the site. responsible for the site.

Ten well known and different logos Ten well known and different logos are shown below.are shown below.

Number each logo from Number each logo from 1 to 10 starting with your 1 to 10 starting with your favourite - to the one you favourite - to the one you feel is least interesting. feel is least interesting. Do not think about the Do not think about the product but only the product but only the logo. Consider its overall logo. Consider its overall design, colour scheme design, colour scheme and the style of writing and the style of writing used.used.

CONVERTING A PICTURE TO A SYMBOL / LOGOCONVERTING A PICTURE TO A SYMBOL / LOGO

Many products, including drinks manufacturers, Many products, including drinks manufacturers, link their products to sport. Often logos/symbols link their products to sport. Often logos/symbols are used to promote an active, sporty image for are used to promote an active, sporty image for the product. A simple technique for producing a the product. A simple technique for producing a logo is seen below.logo is seen below.