SIGNIFICANT POST-PURCHASE USE Frequency. Shelf Life. Value.€¦ · demonstrates the strongest ROI...
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Frequency. Shelf Life. Value. DDA and Firm Orders: Learnings from 10 Years of Ebook Data In a recent ProQuest survey, 92% OF LIBRARIANS said DDA is the ebook acquisition model their library uses most. EVALUATING DDA SUCCESS What Methods of Monitoring and Tracking Do Libraries Use? 56% Expenditure reports from vendor 44% Review invoices 42% Data in administration module 37% Regular checks of purchase against account balance 37% Checking usage vs. spend 36% Accounting reports 19% Other MULTIPLE ACQUISITION MODELS SUPERIOR PROFILING OPTIONS STRONG ROI FOR EBOOKS + = Acquisition models can stand alone, but bring more options and value together Prolonged engagement, verified by repeated & extended usage, shows that the right titles are reaching your patrons High demand resulting in low cost-per-use demonstrates the strongest ROI for your ebook purchases 86.5% DDA titles are used 2 or more times 58.8% Firm Order titles are used 2 or more times SIGNIFICANT POST-PURCHASE USE 10 years of data 100M usage records 1,194 libraries HOW LONG ARE BOOKS USED FOR? USAGE METRICS TAKEAWAYS Ebooks see significant usage for the first with modest usage continuing through year 10 5 YEARS Average Uses per Title DDA FIRM ORDER DDA FIRM ORDER 35 28 4 76 DDA FIRM ORDER $3.34 $5.61 Median Days from Purchase to First Use Total Cost per Use (USD) Demand-driven acquisition has GROWN ASTRONOMICALLY over the past 10 years, joining Firm Orders as a popular way of acquiring ebooks. We reviewed a decade of GLOBAL EBOOK USAGE data to find out how each model drives usage. POST-PURCHASE USE BY REGION UNITED STATES CANADA EUROPE UK-I ASIA # of Post- Purchase Uses? Firm Order DDA 2x or more 40.4% 82.0% 1x 22.8% 12.7% 0x 36.8% 5.3% # of Post- Purchase Uses? Firm Order DDA 2x or more 49.8% 90.0% 1x 18.6% 7.2% 0x 31.6% 2.8% # of Post- Purchase Uses? Firm Order DDA 2x or more 81.8% 94.8% 1x 8.2% 3.3% 0x 10.0% 1.9% # of Post- Purchase Uses? Firm Order DDA 2x or more 72.4% 86.2% 1x 11.0% 10.5% 0x 16.6% 3.3% # of Post- Purchase Uses? Firm Order DDA 2x or more 45.9% 73.2% 1x 16.5% 17.3% 0x 37.6% 9.5% ANZ # of Post- Purchase Uses? Firm Order DDA 2x or more 67.1% 87.4% 1x 12.3% 9.1% 0x 20.6% 3.5%
Transcript of SIGNIFICANT POST-PURCHASE USE Frequency. Shelf Life. Value.€¦ · demonstrates the strongest ROI...
Frequency. Shelf Life. Value.DDA and Firm Orders:
Learnings from 10 Years of Ebook DataIn a recent
ProQuest survey,
92% OF LIBRARIANS
said DDA is the ebook acquisition model their
library uses most.
EVALUATING DDA SUCCESSWhat Methods of Monitoring and Tracking
Do Libraries Use?
56%Expenditure reports from vendor
44%Review invoices
42%Data in administrationmodule
37%Regular checks of purchaseagainst account balance
37%Checking usagevs. spend
36%Accounting reports
19%Other
MULTIPLE ACQUISITION MODELS
SUPERIOR PROFILING OPTIONS
STRONG ROI FOR EBOOKS
+
=
Acquisition models can stand alone, but bring more options and value together
Prolonged engagement, verified by repeated & extended usage, shows that the right titles are reaching your patrons
High demand resulting in low cost-per-use demonstrates the strongest ROI for your ebook purchases
86.5%
DDA titles are used 2 or more times
58.8%
Firm Ordertitles are used 2 or more times
SIGNIFICANT POST-PURCHASE USE
10years
of data
100Musage
records
1,194libraries
HOW LONG AREBOOKS USED FOR?
USAGE METRICS
TAKEAWAYS
Ebooks seesignificant usagefor the first
with modestusage continuingthroughyear 10
5 YEARS
Average Uses per Title
DDA FIRMORDER
DDA FIRMORDER
35 28
4
76
DDA FIRMORDER
$3.34$5.61
Median Days from Purchase to First Use
Total Cost per Use (USD)
Demand-driven acquisition has
GROWN ASTRONOMICALLY
over the past 10 years, joining Firm Orders as a popular way of acquiring ebooks.
We reviewed a decade of
GLOBAL EBOOK USAGE
data to find out how each model
drives usage.
POST-PURCHASE USE BY REGIONUNITEDSTATES
CANADA EUROPE
UK-IASIA
# of Post-Purchase Uses?
FirmOrderDDA
2x or more 40.4%82.0%
1x 22.8%12.7%
0x 36.8%5.3%
# of Post-Purchase Uses?
FirmOrderDDA
2x or more 49.8%90.0%
1x 18.6%7.2%
0x 31.6%2.8%
# of Post-Purchase Uses?
FirmOrderDDA
2x or more 81.8%94.8%
1x 8.2%3.3%
0x 10.0%1.9%
# of Post-Purchase Uses?
FirmOrderDDA
2x or more 72.4%86.2%
1x 11.0%10.5%
0x 16.6%3.3%
# of Post-Purchase Uses?
FirmOrderDDA
2x or more 45.9%73.2%
1x 16.5%17.3%
0x 37.6%9.5%
ANZ
# of Post-Purchase Uses?
FirmOrderDDA
2x or more 67.1%87.4%
1x 12.3%9.1%
0x 20.6%3.5%
