Signature Control Systems, Inc

Europe Distributor MeetingOctober 2, 2008Barcelona, Spain

Signature Irvine CampusHead Office Building; 1 Mason Irvine, CA

• Signature is a privately owned, diversified technology

company, based in Irvine, California USA.

Signature Irvine CampusProduct Development Building; 4 Mason, Irvine CA.

Signature EuropeSCS EUROPE LOCATION

• SCS Europe, based in St Germain de la Grange (30km

Paris). Office + Warehousing

• Area Covered EAMEArea Covered EAME

• Started 2004Started 2004

About SignatureHistory

Signature develops, designs, and manufactures all Golf & Signature develops, designs, and manufactures all Golf &

Central Control products in Irvine, California.Central Control products in Irvine, California.

Signature develops, designs, and manufactures all Turf Signature develops, designs, and manufactures all Turf

Product in Peoria, Illinois.Product in Peoria, Illinois.

All products are internationally compliant with UL, CUL, CSA, All products are internationally compliant with UL, CUL, CSA,

& CE Markings.& CE Markings.

Brand PositioningStrategy

SCS = High tech/ Innovation/ Water Management Web, SCS = High tech/ Innovation/ Water Management Web,

Market : large commercial, city scaleMarket : large commercial, city scale

Nelson = Innovation/ Service/ ProfessionalNelson = Innovation/ Service/ Professional

Market : DIY / Residential / Light CommercialMarket : DIY / Residential / Light Commercial

Brand PositioningStrategy

The Merger = The Merger = What changes is the new company behind What changes is the new company behind

both, Signature is the new name for technology, efficiency and both, Signature is the new name for technology, efficiency and

service. Stronger Companyservice. Stronger Company

Full Scope Product LineFull Scope Product Line

Complimentary Product LineComplimentary Product Line

Markets : Residential/CommercialMarkets : Residential/Commercial

Brand PersonalityStrategy Brand Positioning

People , generally , like peoplePeople , generally , like people

We have the same personalities, we work in irrigation as did the Nelson We have the same personalities, we work in irrigation as did the Nelson

peoplepeople

We are professional, dependable, trustworthy, honest, reliable, friendly, We are professional, dependable, trustworthy, honest, reliable, friendly,

caring and fun lovingcaring and fun loving

Our distributors Our distributors

FutureStrategy Brand Positioning

Message to the market Message to the market

Stability & ContinuityStability & Continuity

Stronger CompanyStronger Company

Merger with positive long term effectMerger with positive long term effect

Use the existing products equity : Solorain, Ez Pro, Duralife, E-aurora, Click Set, Use the existing products equity : Solorain, Ez Pro, Duralife, E-aurora, Click Set,

ConstellationConstellation

Build the new merger as Signature Brand Equity, meaning;Build the new merger as Signature Brand Equity, meaning;

Quality, Innovation, Solutions, Superior Water ManagementQuality, Innovation, Solutions, Superior Water Management

About SignatureSCS EUROPE ORGANISATION

• Brian Smith : President (USA)

• Roberto Izaguirre : Vice President

– Michel Arbadji : Managing Director of SCS-Europe

• Gemma Gonzales Sales Administration

• Thierry Maria : Area Manager EU

• Mohannad Ayoubi : Area Manager MEMohannad Ayoubi : Area Manager ME

• Raphael Aouad : Tech Service MERaphael Aouad : Tech Service ME

BJS Message

To All Distributors;To All Distributors;

““The history of Nelson is a very rich one; the history of Signature The history of Nelson is a very rich one; the history of Signature

is a very contemporary one. This combination is INDUSTRY is a very contemporary one. This combination is INDUSTRY

CHANGING!”CHANGING!”

““The ability for 2-Companies to merge product lines in a creative The ability for 2-Companies to merge product lines in a creative

manner, is very rare & for Distributors to bare the fruits of manner, is very rare & for Distributors to bare the fruits of

such, even more rare ..”such, even more rare ..”

““I am very excited about the future with our Distributors and I am very excited about the future with our Distributors and

disappointed I could not be with you in Barcelona, but hope to disappointed I could not be with you in Barcelona, but hope to

visit each of you personally in the near future ..”visit each of you personally in the near future ..”

““I toast you for coming & appreciate your future business ..”I toast you for coming & appreciate your future business ..”

Brian J. SmithBrian J. Smith

About Signature

• Commercial

– Products Branded:

– Commercial CentralsCommercial Centrals

– Controllers & SatellitesControllers & Satellites

– Communication TechnologyCommunication Technology

– Desktop & Web SoftwareDesktop & Web Software

– PDA-SoftwarePDA-Software

– Valves, Spray-Heads, and Valves, Spray-Heads, and

Large Turf RotorsLarge Turf Rotors

Market Segments and line of Products

About SignatureMarket Segments and line of Products

• Golf

– Products Branded:

– Golf CentralsGolf Centrals

– Golf SatellitesGolf Satellites

– Communication TechnologyCommunication Technology

– Desktop & Web SoftwareDesktop & Web Software

– PDA-SoftwarePDA-Software

– Large Turf Rotors & ValvesLarge Turf Rotors & Valves

– Irrigation AccessoriesIrrigation Accessories

– GPS-Vehicle Tracking & GPS-Vehicle Tracking &

Preventative MaintenancePreventative Maintenance

Large Turf-Site References

• City Of Vitoria Spain• Wajba Palace Qatar• Emirates Palace AD• Dubai Festival City • City of Murcia, Malaga, …9• Riyadh ring road• 470 project Abu Dhabi• Corniche Abu Dhabi• Olympic Village Athens• City of Bareiro, Peniche• Several large commercial site

Large Turf Reference; EMEA

Large Turf References

• Doha Golf Course Qatar

• Wilder Kaiser Austria

• Vale de Lobo Portugal

• Bom Success PT

• Heyworth G.C UK

• Baltic Hills GR

• Heyworth G.C UK

• Chateau Gaillon FR

• Around 50

Large Turf Reference; EMEA

The Signature Platform

Integrated Solution