Signature ChefsWe’re putting the home,

back in home cooking!

Signature Chefs

Company Mission

Our mission at Signature Chefs is to bring value home by providing one on one world class education on the preparedness of classic and exotic entrees for our valued customers

Signature Chefs

Our Core Values

We believe in a healthy diet consisting of cooking meals using natural ingredients and no preservatives

Cooking meals involving the entire family brings them together and contributes to a healthy lifestyle

Meals cooked at home are less expensive than ordering out and saves our clients in the long run

We have a passion for cooking and can teach anyone who is willing to learn

Signature Chefs

Management TeamDaniel Adan ,Chief Executive Officer – Finance major; Investment Banking

experience; Founded and led a student organization on campus

Ray Mas, Chief Financial Officer – Finance major; Work experience in the

finance industry

Ray Clark, Chief Operating Officer – Experience working as Assistant manager

at Service Merchandise

Megan Lembo, VP, Marketing and Product Development – Experience

marketing and selling Mary Kay line of cosmetics

Evelyn Gonzalez, VP, Business Development – Finance major; 5 years work

experience at Publix grocery stores

Chris Wood, Chief Technology Officer – DIS major; Experience managing

computer networks

Signature Chefs

Board of Advisors

Donald G. McGregor, J.D. – President of Johnson & Wales University ,Florida Campus. For eight years has been President of the leading culinary institute in South Florida.

Norman Van Aken – Head Chef and founder of NORMAN’S and Mundo Restaurant. Time Magazine named him “South Florida’s Most Gifted Chef” and NORMAN’S as “One of the Top Ten Restaurants in the US”.

Chris T. Sullivan – Founder, Chairman and Chief Executive Officer of Outback Steakhouse, Inc. Prior to OSI was an Exec. VP at Pillsbury in charge of the Bennigan’s Restaurant Group.

Signature Chefs

Product Description• Class schedule and topics will be posted online and will allow

customers to reserve a space online• Classes will target both novice and amateur chefs

– “Cooking for the busy parent”– “Atkins” and “South Beach” classes– Holiday themes, i.e. Christmas, 4th of July– Cuisines from Around the World

• The class experience will be fun, the value to the customer will come as a result of the class– Healthier Meals– Save money and time– Emotional rewards with children and family

Signature Chefs

Value Proposition: Economic

$80

$20$7

$13

$78

$-

$20

$40

$60

$80

S.C. Class Meal atRestaurant

Home CookedMeal

6 Homecooked meals

Savings

Cost Per Person

Signature Chefs

Value Proposition: Health

Calories: 990

Fat: 52 grams

Calories: 738

Fat: 28 grams

Calories: 435

Fat: 11 grams

Signature Chefs

Value Proposition: Entertainment

• Positioning: High Quality Dining Entertainment

Dining

Entertainment

Quality

Signature Chefs

Business Model

• Market: High Income Demographic– First location: Tampa, FL – Hyde Park– Avg. Home Value: $404,638– 30% HH Income >$100,000

• Cost-based Pricing– Classes will be $60 to $80 per class per person– Price per class will vary depending on type of class and

ingredients used• Distribution: 3 Channels

– Facility, Internet, “House Calls”

Signature Chefs

Promotion• Advertising

– Neighborhood newsletters, Jazz and Classical Radio Stations, Newspaper, Cable TV: Food Network, Magazines: Bon Appetit

• Sales Promotion– Reduced rate “Introductory Classes” for Late Users– Premium rate “Celebrity Chef Classes”– 25% discount to members who bring a friend to a class– Coupons for retail items given in classes

• Public Relations:– Local Food Festivals– Samplings at Publix– Local Gyms :Healthy Meal and Diet Trend Classes

Signature Chefs

Competition

• Direct– Cooking at home– College Cooking Classes

• Indirect– Restaurants– Food Network– Food Magazines - Bon

Appetit– Cooking Books

• Obtuse– Work– Leisure Activities

• Movies• Theatre• Sporting Events

– Studying– TV– Children

RED = Plan to lessen competition through Strategic Alliances using advertising

Signature Chefs

Our Future

Goal: “10 in 10”In Ten Years we will have 10 facilities located in the southeast United

StatesHow:

Alternate revenue streams:• House Calls• Increase internet revenue: streaming classes• Re-selling ingredients, tools and appliances• Restaurant Food Safety Service

Year 1 Year 3 Year 5 Year 10

3 Stores 10 Stores 1 Store 5 Stores

Signature Chefs

Revenue & Op. Profit

$0.00

$500,000.00

$1,000,000.00

$1,500,000.00

$2,000,000.00

1FY 2FY 3FY 4FY 5FY

Total Company Revenue Total Company Op. Profit

Signature Chefs

What we need to get it done

• Total Capital Investment:– $2 million over 10 years– Option of splitting investment over 2 periods

• Your involvement through the Board of Directors

• What you get in return?– Portion of Signature Chefs equity