Signature Brochure

8/12/2019 Signature Brochure

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www.newtonmfg.com

Promotional Advertising Corporate Identity Programs Recognition & Rewards Event Marketing

N E W T O N M A N U F A C T U R I N G C O M P A N Y


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Newton Manufacturing Company is an employee-owned op 40promotional product distributor specializing in products and programs tobuild your brand, reduce costs, and move people to action. In addition topromotional products, we deliver creative marketing, innovative technology,and superior service through our nationwide network o sales representatives.

Let us help you find the right combination o promotional products, ulfillment,e-commerce, recognition programs, and creative services to help you reachcustomers, prospects, employees and more. Since 1909, our success has beenmeasured by the success and value that our representatives and their clientsexperience while working with us.

We are more than just a Top 40promotional products distributor.

Who We Are

2013 Newton Manufacturing Co. /www.newtonmfg.com


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Promotional AdvertisingCommunicate your brand message with one o the most valuableand successul advertising methods. From concept to completion,we put our people, products, and resources to work or youcreating innovative and effective promotions.

Corporate Identity ProgramsConsolidate your company-wide purchasing power, reduce costs,and improve your brand integrity through a centralized corporateidentity program organizations promotional spending.

Recognition & RewardsImprove your organizations engagement, retention, perormanceand overall job satisaction with a well-coordinated and meaningul

recognition and rewards program. Our easy to implementprograms help you recognize and reward years o service, saety,wellness and more.

Event MarketingMake your next trade show or exhibition memorable and profitablewith the right marketing plan or beore, during and afer the event.We have the right combination o creativity and strategy to maximizethese opportunities to be ace-to-ace with your target audience.

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We reach your customers, prospects,employees and more with:

What We Do


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Useful, long lasting and

appreciated by marketersand their audiences alike

Promotional advertising builds your brand byplacing tangible reminders of your brand story inthe hands of your target audience. Promotionalproducts, either by themselves or part of anintegrated marketing campaign, present your

brand in a unique, personal, and appreciated way.Because they leave a long-lasting impression withany target audience, they are one of the most costeffective-forms of advertising.

At Newton, we work with you to find the rightcombination of promotional products, creativestrategy, distribution, and messaging to place yourbrand into the hands of your audience. Leverageour 100 years of experience in promotionaladvertising and long-standing relationships withsuppliers to meet your marketing objectives.From concept to completion, Newton is dedicatedto building promotions and programs that arecreative, innovative, and effective.

Promotional Advertising

Campaign DevelopmentFor the highest return on your investment, promotionalproducts need to be part o a strategic marketing campaign.

Use Newtons experience and support services to develop acampaign that moves your customers, prospects or employeestoward a desired action. With our expertise in creativestrategy, design, sourcing, ulfillment and distribution, youcan maximize the effectiveness o your campaign.

Creative Resource GroupTe Creative Resource Group is Newtons in-house creativeagency. Tis highly caffeinated team uses their creative juices

to help you add that extra spark to your products, promotionsand programs. I youre looking to WOW trade showattendees, have customers flock to your grand opening, orcreate a direct mail piece that people cant wait to open, thenyouve come to the right place.


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Custom ProductsWe dont let the act that there are tens o thousands opromotional products available limit our creativity or that o

our clients. Using a promotional item that is exclusive to youis a surefire way to make your marketing stand out. Our awardwinning creative team is ready to work with you and yourNewton representative to design, source and deliver somethingtruly unique.

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Brand IntegrityA corporate identity program ensures a consistent presentationo your brand on all o your promotional products by ollowing

your brand standards to the letter. By only offering pre-approved merchandise, these programs take the individualbuyers guesswork or artistic expression out o the equation.You will also find that rolling out a new logo or change inbrand standards is smoother.

Cost ControlBy consolidating your organizations promotional productsspending, you gain leverage with suppliers and reduce

redundant ees. With predetermined budgets or individuabuyers or locations, you can make sure that promotionamarketing unds are spent appropriately. Inventory liabilityand overhead can be significantly reduced by using ourwarehouse or actory direct strategies.

Control your brand

and your budget

A corporate identity program simplifies theprocess of distributing promotional materialsto their intended audience and ensuringconsistency in your brand presentation.Multiple buyers and locations funnel theirpurchases of these items through a singlee-commerce site. This centralized system givesyou complete visibility and control of yourorganizations promotional marketing budget.

Our clients use corporate identity programs forcompany stores, collateral distribution, tradeshow booth coordination and more. Theseprograms are fully supported by our team ofservice representatives, sourcing specialists,creative designers, and e-commerce experts. Addin our warehouse and distribution capabilities

and you have a complete solution that buildsyour brand and reduces costs.

Corporate Identity Programs


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Supply Chain ManagementCorporate identity programs give you better visibility o thesupply chain o your promotional products. Tis is vital in

todays highly sensitive product saety environment. Newtonis proactive in ensuring that the promotional products thatyou purchase are rom trusted suppliers that meet all ederaland state product saety standards. Te last thing you need isa surprise.

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AdministrationEven i you recognize 99% o your employees appropriately,its the negative 1% that may hurt the perception o the

program. Our data driven platorm automates the entireprocess, to ensure a consistent and timely delivery o therecognition experience and reward. From event triggeredrecognition to redemption ulillment, our programs arebuilt to reduce or eliminate the time needed to administera program.

Recognition MomentTe value o a recognition and reward program is ound in thelong-term effect it has on the employee. Newton emphasizes

the presentation o the reward and provides the tools ormanagement to recognize the anniversary in a timely, consistenand meaningul way. By creating a recognition moment orthe recipient to share with their amily and riends, you buildemotional capital with the employee that translates into jobsatisaction and loyalty.

Recognize your

most importantbrand ambassadors

Recognition and rewards programs are a formof internal branding that boosts job satisfactionand engagement with your employees. Asthe frontline of your brand experience, your

employees have the power to create a positive ornegative one. Engaged and motivated employeesprovide a consistent and positive experience toyour customers, therefore building your externalbrand. It doesnt hurt the bottom line either.

However, just handing out an award is not enough.Our programs focus on creating a memorablerecognition experience for the recipient. Newtonuses a systematic approach to make it easy formanagement to deliver that experience for safety

programs, sales incentives, years of serviceawards, and more. This approach ensures aconsistent, meaningful and timely experiencethat builds long-term value for your brand.

Recognition & Rewards


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AwardsFor a recognition and reward program to be effective the rewardmust be meaningul to the recipient. Successul programs use

liestyle merchandise because o its high perceived value byemployees and it is flexible enough to address the diverse tastes oyour workorce. While we can also incorporate your pre-existingawards or traditional milestone awards, this choice makes therecognition and reward more personal.

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Make your brand the

star of the show

Trade shows, exhibitions, community eventsor milestone celebrations are excellentopportunities that place your brand in front ofa real, live audience. By bringing your brand tothe people, you are allowing them to connect ina tactile way. This experience builds your brandby creating personal connections with thosewho are directly responsible for its formation.

Maximizing this opportunity to interact with yourtarget audience starts with a solid strategy thatfocuses on the three critical stages of an event:pre-event, at-event and post-event. In additionto working with you to develop this strategy,Newton provides creative services, signage,promotional giveaways and more. Throw inlogistical support and you have a one-stop shop

to make sure that your event is memorable.

Event Marketing

Memory ValueTe amount that a guest is engaged in the event directly affectsthe events memory value. Integrating your brand or theme

throughout your event or exhibition in a creative and uniqueway builds a strong brand oundation in the minds o guestsor uture engagement. With a wide range o services Newtoncan help you create and maintain engagement or your eventsto increase its memory value.

PromotionAn effective event marketing strategy covers three areaspre-event, at-event and post-event. Newton works with you

to develop a strategy to effectively promote your brand andmessage throughout each phase. Our creative team can designa theme that is carried out in your event signage, directmail campaigns, exhibit booths, promotional giveaways andcommemorative keepsakes.


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LogisticsNewton can take away the headache o coordinatingmarketing material or an event or exhibition opportunity.

hrough our distribution center, we can deliver your tradeshow booths, marketing collateral and promotional productsto your events across the country. From this centralizedlocation, we can also assemble and send pre-event invites orpost-show ollow-ups according to your marketing plan.

BillFaircloth:

HangingattheYOUR

BRANDshowwithJe

ssandStacy

LikeCommentSha

reSaturdayat2:12pm

viamobile

JulieDodd:

Youlooklikeyourh

aving anAMAZINGT

IME! Iwish I

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ChuckFlahtery:

Hey,BobbiandIare

hereaswell.Meetb

ythebooth!

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www.newtonmfg.com

Newton Manufacturing Company is an employee-owned op 40promotional product distributor specializing in products and programs to build yourbrand, reduce costs, and move people to action. In addition to promotional products,we deliver creative marketing, innovative technology, and superior service throughour nationwide network o sales representatives.

Let us help you find the right combination o promotional products, ulfillment,e-commerce, recognition programs, and creative services to help you reach customers,prospects, employees and more. Since 1909, our success has been measured by thesuccess and value that our representatives and their clients experience while workingwith us.

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