Signage April 07 Udo van Slooten PCT Special Applications Business Unit Solid State Lighting.

Signage

April 07

Udo van Slooten

PCT Special ApplicationsBusiness Unit Solid State Lighting

2Philips Lighting BU Solid State Lighting – PCT Special Applications

Content

• Led string family solution for channel letters

• Affinium Posterbox module solution for box signs


Philips LED string systemsfor signage and architectural lighting applications


Great signs for great brandswith Philips Affinium LED string system

Combines

easy installation

with

guaranteed brand identity

benefits

for your customers


Affinium LED string systems enable…

1. Bright illumination of your sign or logo throughout it’s entire lifetime.

2. Bright and uniform illumination of your advertising signs in your company colours.

3. Reduction of the overall investment over the lifetime of the system.

4. Quality assurance and service.


Product Information

Description:• Complete System are LEDs

connected by a flexible wire. These are operated by a 24 volt constant voltage LED power supply.

• Gen1 Medium Power also connected by flexible wires and driven at constant current by a XitaniumTM LED driver.


Philips LED string systemshow to select between the optimum solutions?

0.1-0.5 m

0.3-2 m

1-4 m

> 3 m

- (Q1, 2008)

Colors• LED string gen 1 medium power, on request

- (end 2007)

White• LED string gen 1 medium power• Affinium LED string medium power

Colors• Affinium LED string low power маломощный

• LED string gen 1 low power

White• Affinium LED string low power• LED string gen 1 low power

- (end 2007)

Channel letter Solutions

- (Q1, 2008)


Philips LED string systemsthe major installation differences

• Affinium LED string compared to generation 1 is:– easier to install; cutting friendly per LED– the length of a string on one driver can be longer

• Gen 1 is more cost effective

• Medium power versions compared to low power versions give:– between 200 and 300% more light than low power


Philips LED string systemsthe different colors

Affinium LED string, low power

Affinium LED string, medium power

LED string generation 1, low power

LED string generation 1, medium power

Q3 ‘07 Q3 ‘07 Q3 ‘07

Onreq.

Onreq.

Onreq.

Onreq.

R G B C CW WW


Product rangeAffinium product overview


Affinium LED String system

V I

24Vdc24Vdc

V+- V IV I

24Vdc24Vdc

V+- V IV I

24Vdc24Vdc

V+-V+

V+- V I

Power supply (constant voltage)

LDD(LED Device Driver)

Loop through connector for power supply (AWG18) and / or LED string (AWG26)

End termination connectorОконечный разъем

Flexible flat cable(4 wires, AWG 26)

LD(LED Device)

Pitch 110mm

Mains

Total sting lengthFlexible cutting per LED Device


Easy installationcutting flexibility

2. Than cutting after every

LED Device (LD) is possible

1. Always start with the

biggest LED Driver Device

(LDD)


Easy installationenabling fast layouts and installation

Mounting with tape Mounting with clips (blind rivets or screws)

Глухие заклепки или винты

Flexible wiring


Mounting in channel letters


Outdoor proofhigh reliability under all operating conditions

• All components in the system are outdoor

proof (IP66)

• Operating ambient temperature

from -20° to +70°C

• Instant starting even at –20°C

• High operating temperatures for sunny

circumstances


LED Power Drivers for Affinium led string

Features

• Solid copper core isolated wiresfor easy connection

• Slim dimensions

Note

• Gen 1 is operated by a Xitanium driver (different wattages available)

20W 100W60W


Quantities of Led’s per driver20W

100W

60W


Features and benefits Design-in LED layout creator


Step 1 Import BMP- or JPG file of LOGO companyFill in the parameters required and start calculation.

Input

Input


Step 2 The calculation is made for the complete sign

Output


Step 3 Select only the “P” (Region 1). Now the calculation of “P” is shown.

14

Select

Select

1.0


14

Step 4 Start luminance calculation “P” (region 1). Uniformity is shown

Select

OUTCOME1.0


The output can be used for the TCO tool

14

TCO data

1.0


Features and benefits Total-cost-of-ownership tool (TCO)


Replacement NEON by single stroke контур Affinium LED String RED


Features and benefitsEnvironmental

Feature Benefit

Energy saving- consumption approx. 4 W/m

Energy savings of up to 80%

Extremely robust прочный Not leakages or ruptures разрыв possibleCan be used in vibrating environments

No IR or UV in beam The light does not heat up nor has negative impact on objects

RoHs compliant (Lead free) No environment issues


Way to market :Stakeholders in the demand chainпосредники

LEDsupplier

ValueAdded

Resellers

Small Signmaker

Signconsultant

Outletowner

Directaccounts

Signconsultant

end-userchain


500 bank offices will be installed with Philips LED String. First installations have started early March 2007.

Big project in Sweden


Philips Affinium LED string system also suitable for architectural applications


Creating new lighting effects Affinium LED String; perfectly suitable for architectural applications


Existing product/market combination– Channel letters: Philips Affinium LED-string

• New product/market combination–Light boxes: LED box module

LED’s in signage


• New LED based solution for box signs

• Why?– Perfect images

• Uniform & bright light without zebra-effect

– Low energy consumption– Easy to install– Less maintenance

Philips Affinium LED poster box module


New LED Solution

•Very good Uniform light

•Instant light due to LED Technology

•No Light Pollution (stays within the sign)

•Low Energy consumption, 20W!!

•80 LUX, 25 cd/m2 (on white area)

•Dim’s 0.7 * 0.7 meter

• Lifetime 50000hr/50%

•“Easy readable light”


TL solution

New LED Solution

Light pollution with TL


Examples 1

•City map, 50 W,40 Lux, 13 cd/m2 on White. 170cm x120cm

•City map 60 W, Dim’s 205cm x 170cm, 28 Lux 9 cd/m2 (on white area) opal acrylics,

• NS info panel 12W,

• 100 LUX , 31 cd/m2

• Dim’s 74cm x 32cm


Examples 2•Abri poster signs 60W , 40 Lux, 13 cd/m2 on White, DIM’s 118cm x 175cm


Examples 4

Bill Board 3,3m x2,4m, only 100W!!, 20 Lux 6,4 cd/m2

•Complete Uniform

•See every detail of the poster.

•Even the printer lines, not intended to be seen

•Shades and sparkling, intended to be seen.


Uniform and bright light

135 Cd/m2 @ 30W


Philips LED poster box module

Your (brand) image and message reflected in the best way

optimal readability while lowering the energy consumption.

Product will be launched end of May 07

Signage April 07 Udo van Slooten PCT Special Applications Business Unit Solid State Lighting.

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