1Confidential!

SIG SOA GermanyCologne May 11th 2009

<Insert Picture Here>

Jürgen Kress

Oracle EMEASOA Partner Adoption EMEA

• E-Business Suite

• PeopleSoft Enterprise

• Siebel

• JD Edwards

• Oracle Retail

• Database

• Real Application Clusters

• Partitioning

• OLAP and Data Mining

• Security

Database Middleware Applications

• Development Tools

• TP-Monitor

• Application Server

• Application Grids

• Data Integration

3Confidential!

• Oracle Retail

• i-Flex

• Communications Billing

• Utilities

• ProfitLogic

• G-Log

• Agile PLM

• Oracle GRC

• Security

• Spatial

• Oracle Lite

• Times Ten

• Data Integration

• SOA / Integration

• Business Intelligence

• Content Management

• Identity Management

• Enterprise 2.0

• Enterprise Performance

Management

• BEA

Oracle Fusion Middleware

4Confidential!

#1 in Middleware

5Confidential!

Oracle is #1 in Modern Middleware

Key Messages

• Oracle is the Middleware Market Leader• Market Leading Products

• Market Leading Share by Revenue & Customers

• Market Leading Adoption by World’s Leading Customers

• Market Leading Products• Ranked as Leaders by Gartner & Forrester in all MQs & Waves

• Large R&D Investment; Competitively superior to other Vendors

6Confidential!

• Large R&D Investment; Competitively superior to other Vendors

• Market Leading Share and Revenue Growth• #1 Share; #1 Growth; #1 in Customer Adoption

• #1 Growth in all Segments of Fusion Middleware

• Market Leading Customer Adoption• Huge Deployments in World’s Leading Firms

• FedEx, Verizon, SWIFT, BT, PG&E, Sony Pictures, Pfizer, BA, Amazon.com, Reuters, Cisco, Qualcomm, Halliburton,

Oracle Middleware Evolution

50.000

60.000

70.000

80.000

90.000Customer Growth & Product Strategy

BI Applications & Financial Planning

Enterprise 2.0 & Business Process

Mgmt.

SOA Suite

BEA Acquisition

77,000+

7Confidential!

0

10.000

20.000

30.000

40.000

Q104 Q204 Q205 Q305 Q405 Q106 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q308 Q109

Customer Growth

Oracle Application Server

SOA/BPEL Process Manager

Identity Management

Content Management

Mgmt.

Portlet Web Services (WSRP)

2001 2002 20042003 20062005

WSDL, UDDI, Development Tools, Expanded Web Services

Platform

Web Services Manager, BAM

BPASuite

2007

Stellent Doc Mgmt, Image

Proc

Tangosol

…

SOA Suite

2008

What is Oracle SOA Suite?History

8Confidential!

Web Services Support

2001 2002 20042003 20062005

BPEL Process Manager

J2EE 1.4 Standard Web Services Service

Registry

2007

OracleData

Integrator

2008

WebLogic

ALSB

Repository

ALBPM

Event ServerWith each new release:

• Extend Capabilities

• Further Integrate

Pursuing SOA In Hard Times

• SOA's flexibility applies as much to how you do SOA as to what you build with SOA.

• Hard times emphasize the key focal points of SOA governance.

• SOA strategy should be fundamentally rooted in strong architecture management.

• Key SOA strategies for hard times include process

9Confidential!

• Key SOA strategies for hard times include process focus, street-level strategy, SOA governance, and portfolio management.

Source: Forrester October 2008

Innovation

Drivers of Productivity

10Confidential!

Costs

Efficiency

Productivity

Productivity Driver #1 – Cost ControlOracle SOA to the Rescue!

600% ROI in 4 months

� Apollo Group automated student fund processing

automation

11Confidential!

240 hours/month savings

� ViewSonic streamlined special pricing approval process

672K savings/yr

� GE Healthcare saves on redundancy in interface

development

Productivity Driver #2 – Improved

Efficiency Oracle SOA to the Rescue!

18 hrs � 1 hr

� Vion Foods reduces invoice generation time

5 min � 30 sec

� Wind River reduces customer setup time

12Confidential!

15 days � 3 days

� Booz Allen Hamilton reduces Financial Reporting times

1 day � 30 minutes

� BAE Systems reduces customer notification and feedback on shipments

Productivity Driver #3 – InnovationOracle SOA to the Rescue!

Verizon Wireless� Infrastructure Innovation – SOA + Oracle Coherence

� Reduced H/W & SW footprint

Australian Vintage Limited

13Confidential!

Australian Vintage Limited� Optimized supply chain

� Addressed customer need for ‘Green Wines’

Oracle Corporation� $30+ B acquisitions over 5 yrs

� Revenues increase from $10 B � $23 B @ 37% Ops Margin

Highlights SOA References in Germany

14Confidential!

SOA Partner Community at OPN

Content SOA Partner Community:

All information about SOA

• Technology: white papers, documentations, downloads, best practice guides

• Sales: sales kits, cheat sheets, references, roicalculator, sales coach

• Marketing: brochures, presentations, industry papers, campaigns

15Confidential!

• Education: Online SOA & BOA Training & Assessments & SOA Certification

Activity SOA Partner Community:

• Monthly new content

• Monthly newsletter

• Monthly webcast

• Quarterly SOA Partner Community Forum

• Online Discussion Forum

• Registration: www.oracle.com/goto/emea/soa

Books & Updates from the Community

• SOA Design Patterns

Thomas Erl

• Oracle SOA Suite Developer’s Guide

Antony Reynolds and Matt Wright

• SOA Suite Best Practices

Oracle

• SOA Suite High Availability

16Confidential!

• SOA Suite High Availability

Oracle

• AIA Foundation 2.0 Integration Developer's Guide

Oracle

• Arch2Arch Newsletter

• SOA Partner Communtiy Newsletter

Education

Want to become trained in Oracle SOA & Certified?

• SOA Sales Guided Learning Path & Certification

• SOA Presales Guided Learning Path & Certification

• BPA Suite PreSales Champion Guided Learning Path Awareness and Oracle BPA Suite PreSales Champion Assessment Test

17Confidential!

What trainings are available for Partners?

• SOA Bootcamp

• SOA Expert Camp

• BPA Bootcamp

• Partner Labs

• SOA Methodology Workshop

Oracle Open World 2009

SOA Partner Reception

What is an OFM Partner Community Reception

• Appreciation event for your OFM business

Who should attend?

• EMEA Oracle Fusion Middleware

Schedule: October 13th 2009, Gordon Biersch

18Confidential!

SOA Partner Advisory Council

What is an SOA Partner Advisory Council?

• 1 day workshop with Oracle global product management team

Who should attend?

• The event is open exclusively to a select number of Executives of Oracle’s strategic and most successful SOA Partners.

Schedule: October 9th 2009, Oracle HQ

ACE ProgramWhat is the ACE program?

• Oracle ACEs and Oracle ACE Directors are known for their strong credentials as Oracle community evangelists and technical educators, with candidates nominated by anyone in the Oracle technical community

19Confidential!

Who is an ACE member?

• Find an Oracle ACE

Summary & Questions & Contact

• Please complete your feedback forms

• Register for the SOA Partner Community www.oracle.com/goto/emea/soa

• Contact your local Oracle account manager & your Oracle partner manager

• Network within the SIG SOA Community

20Confidential!

Jürgen Kress

SOA Partner Adoption EMEA

Tel. +49 89 1430-1479

E-Mail: Juergen.Kress@oracle.com

21Confidential!

Thanks for the joint SOA business