Sift Media Culture Code - Inspiring Positive Action
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OUR CULTURE CODE INSPIRING POSITIVE ACTION
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Sift Media's #culturecode setting out how we are creating an amazing company.
Transcript of Sift Media Culture Code - Inspiring Positive Action
OUR CULTURE CODEINSPIRING POSITIVE ACTION
There are companies and there are amazing companies. Creating a company is easy. Anyone can do it. But creating an amazing company takes something different.
Amazing companies are the places that inspire people. They are the companies people aspire to work for and work with. They are the companies so in tune with the people they serve that people want to follow them. They want to be a part of the work they produce.
Amazing companies are where opportunities exist. Where people learn and grow. Where people shape and influence the work they do because they know what needs to be done. Where people can do their best work.
Amazing companies are the companies people love.
This document sets out how we are creating that amazing company.
DEFINITION:
amazingcausing great surprise or wonder; astonishing. very impressive; excellent.
THE POWER OF 3Amazing companies have 3 things in common. When all 3 combine, something magic happens.
The ingredients of an amazing company
1. Piercing clarity on their PURPOSE
2. PEOPLE that make a difference
3. Strong CULTURE that enables people
To create an amazing company, we need a culture that enables people to achieve amazing results.
A culture inspired by the principles of autonomy, mastery and purpose.
Autonomy... Mastery... Purposethese are the building blocks of a new way of
doing things.
Daniel H. PinkDrive: The Surprising Truth About What Motivates Us
AUTONOMYThe desire to direct our own lives.
MASTERYThe urge to get better and better at something that matters.
PURPOSEThe yearning to do what we do in the service of something larger than ourselves.
STARTING WITH OUR WHY:
OUR PURPOSE
THE GOLDEN CIRCLE
People don’t buy WHAT you do, they buy WHY you do it. And WHAT you do simply proves what you believe.
Simon SinekStart with WHY
At Sift Media, we believe people should be inspired, every day.
We believe that inspiration:
Sparks ideas. Fosters curiosity. Builds knowledge. Connects people. Inspires action. Transforms organisations. Changes lives.
In everything we do, we believe in inspiring people to take the
actions that improve their lives and livelihoods, every day.
OUR ‘WHY’
THE APPROACH WE TAKE:
OUR HOW
We deliver our ‘WHY’ by focusing on how we can positively impact and support the daily workflow of the people we work with and for.
We aim to be an integral part of their workflow to help solve problems, connect with peers and transform the way they get things done.
OUR ‘HOW’Sparking ideas that inspire and support the daily workflows of the people we work with and for. Through practical, engaging and action-oriented content, we help people embrace new ideas, change and take positive action.
Organising collaborative communities to connect people, enable discussions, share knowledge and help each other in their daily lives.
We deliver our how by focusing on 3 key areas - Content, Conversations and Conversions.
Through a combination of all 3, we develop the insights that help us improve everything we do in the pursuit of our purpose. Providing clear paths that
inspire people to take meaningful action that adds daily value to their lives and livelihoods.
INSIGHT
THE APPROACH WE TAKE:
OUR WHAT
THE APPROACH WE TAKE:
OUR WHAT
OUR ‘WHAT’
Our 5product areas that support
people's’ daily workflow
AdvertisingCampaignsDataCommunity
DinnersWorkshopsConferencesCompetitions
EditorialGuidesToolkitsCommunity
ReportsSurveysCognitive researchInterviews
Talent acquisition
Our current product set is designed to positively impact on the daily workflows on the people we work with and for.
HOW WE DELIVER OUR WHY:
OUR CULTURE
We’re a fast growing business with a rapidly
growing team.
A lot of our growth is down to our people and our culture.
Our people make growth happen.
Our culture enables growth to happen.
People
CultureGrowth
The foundations of our culture and values were established by our founder and CEO, Ben Heald.
Since then, we’ve spent time with our teams to capture the things that make up our culture.
We call this our Culture Code.
WHAT IS CULTURE?
AND WHY WE CARE.
WHAT IS CULTURE?
AND WHY WE CARE.
WHAT IS
CULTURE?It’s a 'way of life' that explains why groups do things. It’s the shared beliefs, values and practices. It’s our shared code, our way of getting things done.
“A Company is a culture. A group of people brought together around a common set of values and beliefs. It’s not products or services that bind a company together. It’s not the size and might that make a company strong, it’s the culture - the strong sense of beliefs and values that everyone from the CEO to the receptionist, all share.”
Simon SinekStart with WHY
THE IMPORTANCE OF
CULTURE
Brian CheskyCo-founder, CEOAirbnb
“The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing. People can be independent and autonomous. They can be entrepreneurial. And if we have a company that is entrepreneurial in spirit, we will be able to take our next “(wo)man on the moon” leap.”
A great culture creates an amazing place to work, amazing people to work with, and the opportunity to create amazing work.
It helps us achieve our amazing ambitions.
“Culture should give you structure to scale fast and extreme clarity around what makes your approach unique.”
Mark ArnoldyCEO, Possible
WE DEVELOP OUR
CULTURE BY:Upholding our principles in everything we do.
Living our culture in everything we do.
The way we work together.
The way we communicate.
The constructive feedback we give each other.
The people we invite to join the team.
The way we behave.
SIFT MEDIA CULTURE CODEOUR BELIEFS, VALUES AND PRACTICES
This is our Culture Code.
It describes our shared beliefs, values and practices.
It explains what makes Sift Media, ‘us’.
Our culture is always evolving as we develop and grow.
But our reason for being, our WHY, will always remain.
In everything we do, we believe in inspiring people to take the
actions that improve their lives and livelihoods, every day.
Our 8 principles help understand our cultural identity.
They explain our behaviours. They inspire the actions we take. They explain who we are and who we want to be.
They drive our ‘inspire action’ culture.
1. We always put people first.
2. We are relentless in pursuing our purpose in everything we do.
3. We obsess over our audiences.
4. We are autonomous with purpose.
5. We foster a mindset of curiosity to continually improve.
6. We measure the metrics that reveal the insights that matter.
7. We believe in being transparent and honest at all times.
8. We do it all so we can have a little fun along the way.
SIFT MEDIA CULTURE CODEOUR BELIEFS, VALUES AND PRACTICES
We always put people first. 1
People make a great company. They develop the ideas that inspire action. They create the buzz that encourages our development. They shape the service we provide the people we serve.
People create a happy and positive environment.
By putting people first, we create engaged employees, loyal audiences, happy clients.
"In the end everything comes down to the people; a business is nothing more than a community of human beings. They're the ones looking after your business, you should look after them."
2 We are relentless in pursuing our purpose in everything we do.
Our purpose drives everything we do.
The way we behave. The way we work. The value we create.
The difference we make.
Our purpose connects us to the people we work with and for. It shapes our way forward.
It provides people with a clear view of what we stand for.
It helps us attract and retain the talent that creates an amazing company.
It helps us do what’s right for the people we work with and for.
It’s the reason we do what we do.
We obsess over our audiences. 3
Our audiences are at the heart of what we do.
We revolve around their needs focusing our efforts to inspire them to take the actions that to improve their lives and livelihoods.
Our goal is to inspire people by providing the insight, knowledge and connections that help them master their daily challenges.
That encourages them to embrace new ideas. That helps them develop and grow. That provides the practical advice to help them take the next step to transforms their lives.
4 We measure the metrics that reveal the insights that matter.
Metrics help us create value. They identify opportunities where we can make a difference. They help us focus on the things that matter.
They ensure we are creating value for our audiences. That we do our best for our clients. And that our employees get better and better at what we do.
They help us focus on the things that will make a difference. That we pick the projects that will make an impact. That we develop and share the insights that help everyone achieve their goals.
Through knowledge and insight from our metrics that matter, we make a difference by focusing on the things that matter. To ourselves. To our members. To our clients.
“People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.”
Steve Jobs
We foster a mindset of curiosity to continually improve what we do.
5
We really value curiosity. It keeps us learning and evolving. It sparks the ideas that help people grow. It creates a mindset for growth and success.
A MINDSET FOR
GROWTH
Carol DweckMindset: The New Psychology of Success
People with a fixed mindset seek approval; those with a growth mindset seek development.
The fixed mindset sees failures as disasters; the growth mindset sees them as opportunities.
People with a fixed mindset avoid difficulties; those with a growth mindset relish them.
By being curious and having a mindset for growth, we develop the skills that enable people to get better and better at delivering our purpose.
We encourage and support people to develop. To grow their mastery. To shape our innovation. To drive our growth. To focus on delivering our purpose.
“Mastery… the urge to get better and better at something that matters.”
Daniel H. PinkDrive: The Surprising Truth About What Motivates Us
We are autonomous with purpose. 6
“Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.”
Seth GodinLinchpin: Are You Indispensable?
We value autonomy with purpose.
We set our direction through goals that help us focus on delivering our purpose. But how we achieve those goals is down to our people. We empower them to be autonomous.
We actively encourage an entrepreneurial spirit to drive our goals.
We embrace collaboration to connect people, spark ideas and inspire action in the pursuit of our purpose.
We work together in the pursuit of our purpose. We collaborate to create stronger ideas. To get things done. To drive the actions that help us achieve our goals.
We organise to work efficiently and effectively (not late), to get the job done.
At Sift Media, everyone is allowed to...
Simon SinekRe:Focus: You Are Allowed by Simon Sinek
Make the decision you think is the right decision to make.
Simon SinekRe:Focus: You Are Allowed by Simon Sinek
Start something that needs to be done.
Simon SinekRe:Focus: You Are Allowed by Simon Sinek
Ask for help whenever you want it.
Simon SinekRe:Focus: You Are Allowed by Simon Sinek
Help others whenever you can (even if they don’t ask for it).
Simon SinekRe:Focus: You Are Allowed by Simon Sinek
We believe in being transparent and honest at all times.
7
We believe in honesty. Encouraging people to speak up. To share the ups and downs.
To always do what’s right.
It helps create trust. It pulls people together. It helps everyone play their role in delivering value.
“Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships.”
Stephen R. Covey
We do it so we can have a little fun along the way.
8
We are a strong believer in having fun.
Summer parties. Christmas parties. Sporting events. Out of work teams. Supporting charities. The Friday beer trolley.
It creates a happy and rewarding company.
1. We always put people first.
2. We are relentless in pursuing our purpose in everything we do.
3. We obsess over our audiences.
4. We are autonomous with purpose.
5. We foster a mindset of curiosity to continually improve.
6. We measure the metrics that reveal the insights that matter.
7. We believe in being transparent and honest at all times.
8. We do it all so we can have a little fun along the way.
SIFT MEDIA CULTURE CODEOUR BELIEFS, VALUES AND PRACTICES
At Sift Media, everyone has a purpose. Here’s how you can find yours.
IDENTIFYING OUR:
PERSONAL PURPOSE
“Purpose is believing that whatever you do matters.”
Aaron HurstThe Purpose Economy
Relationships
with the people in your “team.” You love working together and challenging each other.
Aaron HurstThe Purpose Economy
Personal growth and challenge.
Meaning in a job can come from pushing oneself and growing as a professional. If a job keeps challenging an employee and makes them strive to do better, it can instill a sense of purpose.
Doing something greater than yourself.
Believing that your job matters. If a job simply helps a co-worker, it can be enough to give the job meaning.
PURPOSE IS A JOB THAT
FOSTERS:
Do you know what your purpose is? Do you know what drives you?
Find your purpose by taking a free short survey to identify your Purpose Pattern. It will describe the three core drivers that determine what you need to be fulfilled in your work
http://www.imperative.com/
IDENTIFYING YOUR
PERSONAL PURPOSE:
Our Culture Code is inspired by a number of talented people and organisations.
People that inspired us
Organisations that inspired us
Simon SinekStart with WHY
TED Talk
Re:Focus: You Are Allowed
Brian Chesky, Co-founder, CEO of Airbnb
Medium article on culture
Daniel PinkDrive: The Surprising Truth About What Motivates Us
TED Talk
Aaron HurstThe Purpose Economy
And many others!
We’re Sift Media. We inspire action.
BRISTOL LONDON BOSTON
www.siftmedia.co.uk
