Siena Park
-
Upload
dmcicondoresort -
Category
Business
-
view
376 -
download
2
Transcript of Siena Park
ADVANCE PROJECT BREIFING
PROJECT BRIEF
Location : West Service Rd., Barangay Sun
Valley, Bicutan,Parañaque
Land Area : 3.1 Hectares (31,313.75 sqm.)
Type of
Development : Medium-rise Residential development
: 11 medium rise buildings (5 floors),
with lower ground floor parking
: Double row and single row type
PROJECT OVERVIEW
: Double row and single row type
buildings
Unit Types : 2-BR and 3-BR units
Total Units : 985 units
Total Parking : 600 slots
(Covered 525 slots, Street 75 slots)
Parking Ratio : 60.91%
Bldg Footprint : 35.88%
Open Space : 64.12%
Price Range : 2.0 M to 3.5 M (List price with VAT where applicable)
ADVANCE PROJECT BREIFING
Direct competitors of SPR in Bicutan- Sucat stretch
ranges from mid-rise to high-rise condos:
• Azure by Century Property (2009)
• Woodsville Viverde by Robinsons Land (2007)
• Field Residences by SMDC (2008)
• Escalades South by Robinsons Land (2009)
Secondary competitors found in Sucat going to
Muntinlupa:
• Chateau Elysee, Tribeca and Presidio.
MARKET LANDSCAPE
• Chateau Elysee, Tribeca and Presidio.
Average price per square meter of units in the area is
Php62,800.00.
Above developments are promoted as ideal homes for
professionals and families because of location and
amenities.
Profile of Buyers in the area are mostly composed of
families looking for their primary home (upgraded and/or first
home). To some extent, yuppies, OFWs, and those looking
for investment (parents from provinces, businessmen).
ADVANCE PROJECT BREIFING
PROJECT IN FOCUS
ADVANCE PROJECT BREIFING
• The property is located along West
Service Road, Brgy. Sun Valley, Bicutan,
Parañaque.
• The main entrance gate is located along
West Service Road beside Toyota
Bicutan Showroom.
• The property is approximately 10 to 15
LOCATION
Marimar Village I
• The property is approximately 10 to 15
minutes from Raya Garden
Condominiums and about 5 minutes
going to SM Bicutan.
• The site consists mostly of warehouses
and manufacturing facilities.
• The property is bounded by existing
subdivisions such as Marimar Village I
and Marimar Village II.
Marimar Village II
ADVANCE PROJECT BREIFING
LOCATION MAP
SM
Bicutan
Makati CBDNAIA 3
The Fort
Alabang
Town Center
SM
Southmall
Festival MallAsian Hospital
C5 Access Road
ADVANCE PROJECT BREIFING
Distance Estimated
(in Km) Travel Time*
Schools and Universities
1. Don Bosco (Makati) – 7.5 – 10 mins.
2. Assumption San Lorenzo (Makati) – 8.3 – 10 mins.
3. Colegio San Agustin (Makati) – 9 – 20 mins.
4. International School (Taguig) – 10 – 15 mins.
5. British School Manila (Taguig) – 10 – 15 mins.
DISTANCES FROM MAJOR
ESTABLISHMENTS
5. British School Manila (Taguig) – 10 – 15 mins.
6. St. James Parañaque (Paranaque) – 5.27 – 7 mins.**
7. San Beda College (Muntinlupa) – 10.63 – 15 mins.
8. De La Salle Santiago-Zobel (Muntinlupa) – 12.70 – 20 mins.
9. St. Scholastica’s College (Manila) – 10.70 – 25 mins.
10. De La Salle University (Manila) – 10.70 – 25 mins.
11. College of St. Benilde (Manila)- – 10.70 – 25 mins.
*Via Skyway and Express way
**Via service road
ADVANCE PROJECT BREIFING
Distance Estimated
(in Km) Travel Time*
Hospitals
1. St. Lukes Hospital (Taguig) – 10.15 – 15 mins
2. Paranaque Doctors Hospital – 5.3 – 5 mins.**
3. Asian Hospital (Muntinlupa) – 10 – 10 mins.
Business District
1.Makati CBD – 8.53 – 7 mins.
DISTANCES FROM MAJOR
ESTABLISHMENTS
1.Makati CBD – 8.53 – 7 mins.
2. Alabang/Filinvest/Muntinlupa CBD – 10.12 – 10 mins.
3. Ortigas CBD – 17 – 30 mins.
Airport
1.Domestic Airport – 9 – 10 mins.
2.NAIA 1 – 10.80 – 15 mins.
3.NAIA 2 – 10.30 – 12 mins.
4.NAIA 3 – 5.8 – 5 mins.
Public Market
Bicutan Wet Market – 0.57 – 3 mins**.
*Via Skyway and Express way
** Via service road
ADVANCE PROJECT BREIFING
Distance Estimated
(in Km) Travel Time*
Commercial Establishments
1.SM Bicutan – 0.40 – 2 mins.**
2.Robinsons Supermarket – 1 – 2 mins.**
3.Glorieta Makati – 8.40 – 10 mins.
4.Greenbelt Makati – 5.27 – 10 mins.
5.Shopwise Sucat Paranaque – 3.16 – 5 mins.**
DISTANCES FROM MAJOR
ESTABLISHMENTS
6.Alabang Town Center – 9 – 15 mins.
7.Festival Mall Alabang – 10 – 10 mins.
Sports Center
Nomads – 4.12 – 6 mins.**
Churches
1.Holy Family Chapel – 0.26 – 1 min.**
2.Mary Help of Christian Church – 2.85 – 3 mins.**
3.Our Lady of Miraculous Medal Church – 5.85 – 5 mins.
*Via Skyway and Express way
** Via service road
ADVANCE PROJECT BREIFING
What The only modern contemporary, tropical
resort-themed, medium-density
condominium village
Where In Bicutan, Paranaque
How That offers relaxing tropical environment
via verdant landscapes and soothing
water features
VALUE PROPOSITION
Who For modestly earning urban, young
families of Bicutan and Sucat Paranaque
areas
Why Looking for an upgraded lifestyle within
their comfort zones that’s accessible to
CBD’s
When In a time of fast-paced and aggressive era
ADVANCE PROJECT BREIFING
MAIN ENTRANCE
FROM WEST
SERVICE ROAD,
BICUTAN
SITE DEVELOPMENT PLAN
13
Land Area : 3.1 Hectares (31,313.75 sqm.)
No. of Bldgs : 11 medium rise buildings (5 floors),
with lower ground floor parking
Unit Types : 2-BR and 3-BR units
Total Units : 985 units
Total Parking : 600 slots
ADVANCE PROJECT BREIFING
SECONDARY ENTRANCE FROM
SAMPAGUITA STREET
2
3
4
5
6
7
8
9
10
11
“A genuine tropical environment with verdant landscapes
and invigorating recreational amenities”
AMENITY CONCEPT
ADVANCE PROJECT BREIFINGADVANCE PROJECT BREIFING
• Building façade is articulated
by the play of colors, form and
texture
•Clean, uncluttered façade treatment
“Modern Contemporary”
ARCHITECTURAL THEME
ADVANCE PROJECT BREIFING
OUTDOOR AMENITIES
ADVANCE PROJECT BREIFING
OUTDOOR AMENITIES
ADVANCE PROJECT BREIFING
POOL AREA
ADVANCE PROJECT BREIFING
CLUBHOUSE
ADVANCE PROJECT BREIFING
BASKETBALL COURT
ADVANCE PROJECT BREIFING
INDOOR AMENITIES
ADVANCE PROJECT BREIFING
GAME ROOM
ADVANCE PROJECT BREIFING
FITNESS GYM
ADVANCE PROJECT BREIFING
AUDIO VISUAL ROOM
ADVANCE PROJECT BREIFING
MULTI-FUNCTION HALL
ADVANCE PROJECT BREIFING
BUILDING FEATURES
ADVANCE PROJECT BREIFING
BUILDING FEATURES
Landscaped
Atrium
Single Loaded Design
ADVANCE PROJECT BREIFING
Laundry Cages on the Roof
Deck
Balcony
In All Units
BUILDING FEATURES
Scenic Elevator per Building
ADVANCE PROJECT BREIFING
Open landscaped atrium and breezeway
COMMERCIAL AREA
ADVANCE PROJECT BREIFING
Water Refilling Station
COMMERCIAL AREA
Convenience Store
ADVANCE PROJECT BREIFING
Water Refilling Station
Laundry
and
Pick up
Station
PROPERTY
MANAGEMENT
ADVANCE PROJECT BREIFING
MANAGEMENT
Turnover Assistance
Assists in
payment
of basic
utilities
PROPERTY MANAGEMENT
OFFICE SERVICES
ADVANCE PROJECT BREIFING
Turnover Assistance24 Hour Roving Security
Facilities maintenance and general upkeep
of common areas and landscape
PROPERTY MANAGEMENT
OFFICE SERVICES
ADVANCE PROJECT BREIFING
Oversee operations of commercial and other services
such as water station & laundry in the community
Unit
Types
Unit Floor
AreaGross Area
Number of
Units
Percentage
Ratio
2BR 37.0 sqm 48.5 sqm 335 34%
2BR 42.0 sqm 53.5 - 55 sqm 195 20%
2BR 45.5 sqm 64 sqm 50 5%
UNIT MIX
2BR 49.5 sqm 61.0 - 62.5 sqm 245 25%
2BR 51.0 sqm 69.5 sqm 90 9%
3BR 65.0 sqm 83.5 sqm 70 7%
Total 985 100%
Unit TypesUnit Floor
AreaGross Area Building 1 Building 2 Total
2BR 37.0 sqm 48.5 – 52 sqm 0 50 50
2BR 42.0 sqm 53.5 - 55 sqm 45 49 94
UNIT INVERTORY FOR SALE
2BR 42.0 sqm 53.5 - 55 sqm 45 49 94
2BR 49.5 sqm 61.0 - 62.5 sqm 44 10 54
3BR 65.0 sqm 83.5 sqm 20 10 30
Total 109 119 228
BUILDING ONE
FLOOR LAYOUTS
ADVANCE PROJECT BREIFING
FLOOR LAYOUTS
Unit Types Unit Floor Area Gross AreaNumber of
UnitsPercentage Ratio
2BR 42.0 sqm 53.5 - 55 sqm 45 42%
2BR 49.5 sqm 61.0 - 62.5 sqm 44 40%
3BR 65.0 sqm 83.5 sqm 20 18%
Building Ratio for Building One
ADVANCE PROJECT BREIFING
3BR 65.0 sqm 83.5 sqm 20 18%
Total 109 100%
Floor Area Number of Units
Parking Slots 12.5 sqm 74 Slots
Service area 8 - 13sqm 109 Slots (1:1 Ratio)
SITE DEVELOPMENT PLAN
13
2
3
4
5
6
7
8
9
10
11
BUILDING TWO
FLOOR LAYOUTSFLOOR LAYOUTS
Unit Types Unit Floor Area Gross AreaNumber of
UnitsPercentage Ratio
2BR 37.0 sqm 48.5 – 52 sqm 50 42%
2BR 49.5 sqm 62.5 -63 sqm 49 41%
2BR 51.0 sqm 68-70.5 sqm 10 8.5%
3BR 65.0 sqm 83.5 sqm 10 8.5%
Building Ratio for Building Two
ADVANCE PROJECT BREIFING
Total 119 100%
Floor Area Number of Units
Parking Slots 12.50 sqm 63 slots
Service area 6 – 15sqm 119 units (1:1 ratio)
SITE DEVELOPMENT PLAN
13
2
3
4
5
6
7
8
9
10
11
Reservation Fee Php 20,000
Minimum Down payment 10%
Payment Scheme will apply:
10% Discount on Cash Payment
2% Discount on 10-90 payment term
PAYMENT TERMS
ADVANCE PROJECT BREIFING
2% Discount on 10-90 payment term
3% Discount on 20-80 payment term
4% Discount on 30-70 payment term
5% Discount on 40-60 payment term
Balance may be settled through in-house or bank financing
2% PDC discount will be applied provided complete documents
And PDCs are submitted within 30 days from reservation date.
Why SIENA PARK RESIDENCES?• The only true resort-inspired
condominium village;
guaranteed to be delivered by
DMCI Homes with its proven
track record unlike competitors
in the area
• Lower in density compared with
ADVANCE PROJECT BREIFING
• Lower in density compared with
competitors (315 units / ha.)
• Offers 2-BR units for families (At
37 sqm, the unit can
accommodate a household of
four (4) members vs.
competitors’ 1-BR at 33 sqm.
• Lower price range compared
with direct competitors that also
offer resort amenities in terms of
per square meter price
• The property that is in perfect
location, situated in the middle of
Why SIENA PARK RESIDENCES?
ADVANCE PROJECT BREIFING
location, situated in the middle of
Makati and Alabang CBDs
• Top quality turn-over finishes
• The property that offers single
loaded hallways and landscaped
atrium
Live the grand new way
in a place where you are
always at home!
OUR COMMUNICATION THRUST…
“An upgraded and grander
lifestyle for individuals
who are familiar with the
southern metropolitan
area”
Date Activity
September 30, 2010 Soft Launch
September 30, 2010 Release of Pricelist, Availability plans &
Turnover Finishes
SIENA PARK RESIDENCES
MILESTONE
ADVANCE PROJECT BREIFING
October 15, 2010 Effectivity of Pricelist
October 1-15, 2010
November 1-15, 2010
December 1-15, 2010
Booth Exhibit at Waltermart Makati