Siemens USA Social Media Analysis Q4 2015
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Transcript of Siemens USA Social Media Analysis Q4 2015
Siemens USAon Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Siemens FB
Siemens: Social Media Report
This report looks at how
Siemens USAperformed on social media between
October 1st – December 31st, 2015
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Analysis of
Siemens USAFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
30,503 770 2.59% United States
Siemens USA
Engagement Score
389
Total Posts
58
Total Likes
4,085
Total Comments
86
Total Shares
642
Most Engaging Content Type
Others
Least Engaging Content Type
Event
Most Prolific Content Type
Alert or FYI
BRAND POSTS
Brand Overview
CONTENT & CAMPAIGNS
29K
29K
30K
30K
30K
30K
30K
31K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
30,503
New Fans
770
Engagement
0
250
500
750
1,000
1,250
Siemens USA had an average engagement score of 389 and a highest of 995.
Community Analysis
Siemens USA fans are largely from United States followed by India.
Distribution of Fans
0K 5K 10K 15K 20K 25K
United States
India
Egypt
Mexico
Pakistan
Germany
Turkey
Saudi Arabia
Peru
0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Siemens 13
technology 11
Santa 11
factory 5
innovative 5
Most Engaging Brand Posts
01-DEC-15, TUE 11:39AM
Using Siemens’ technology, Santa just
transformed his centuries-old factory. Now
it’s spreading holi ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 1,835 36 213 Positive
10-NOV-15, TUE 10:03AM
Read "New Florida train service to whisk
passengers between Miami and Orlando"
via USA Today: http:/ ..
29-DEC-15, TUE 10:20AM
As the New Year approaches, watch
some of our big milestones in mobility for
2015.
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
906 193 6 68 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
873 146 2 64 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35 40
0 100 200 300 400 500 600 700 800
Plain Text
Links
Videos
Photos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Siemens USA posts were around 'Alert or FYI', and posts around 'Others' received the highest engagement.
Content Intel
0 5 10 15 20 25
0 100 200 300 400 500 600 700 800
Brand News
Fact
Others
Event
Corporate Social…
Photo
Ad Campaigns
Employee Stories
Special Offer
Like This Posts
Question
Contest
Festival/Greetings
Alert or FYI
Facebook App
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
0 1 2 3 4 5 6 7 8 9
0 100 200 300 400 500 600 700
#MfgDay15
#WINDPOWER15
#BoldBets#RebuildSmart
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of Siemens USA campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed
Analysis of
SiemensUSATwitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
22,380 437 1.99% United States
SiemensUSA@SiemensUSA
Engagement Score
146
Total Proactive Tweets
166
Retweets Total
117
Favorites Total
522
Total Mention
238
Total Retweets
710
Most Engaging
#ILookLikeAnEngineer
Most Recent
#HappyHolidays
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
22K
22K
22K
22K
22K
22K
22K
22K
23K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
22,380
New Followers
437
1K
1K
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
1,017
New Followees
84
Engagement
0
250
500
750
SiemensUSA had an average engagement score of 146 and a highest of 567.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
166 117
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120 140 160 180
0 20 40 60 80 100 120 140 160 180
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 5 10 15 20 25 30 35 40 45
0 20 40 60 80 100 120
#tech*
#boldbets*
#happyholidays*
#mfgday15*
#sacramento*
#fortuneglobal*
#manufacturing*
#energy*
#software*
#rail*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
10
20
30
40
50
60
70
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
tech boldbets happyholidays mfgday15 sacramento
Spread of Hashtags by day
0 50 100 150 200 250 300
#manufacturing*
#software*
#sacramento*
#fortuneglobal*
#rail*
#tech*
#energy*
#happyholidays*
#boldbets*
#mfgday15*
Engagement Score
Hashtags - Engagement
Total number of Retweets : 710
-10
0
10
20
30
40
50
60
70
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 238
-5
0
5
10
15
20
25
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
Sustainable Cities 120,910 4
Siemens_Energy 116,663 14
Siemens 84,443 13
Cummins Inc. 67,797 1
Mount Sinai NYC 60,157 1
TOP 5 INFLUENCERS
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