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SIDS / Child Safety Maternal and Child Health Conference Karen Passey CEO SIDS and Kids NSW and Victoria Slide 2 SIDS in Australia: 1984-2010 80% reduction in SIDS deaths from 1989 to 2010 Start RTR KIDS & SIDS campaign Safe Sleeping campaign Slide 3 New Resources Jill Green National Coordinator of Health Promotion and Bereavement Support jillgreen@sidsandkids.org a source of information a source of support, or aid, especially one that can be readily drawn upon when needed source Macquarie Dictionary 2012 Slide 4 Slide 5 Slide 6 6 ways to reduce the risk of sudden unexpected death in infancy and sleep baby safely 1.Sleep baby on the back, not on the tummy or side 2.Sleep baby with head and face uncovered 3.Keep baby smoke free before birth and after 4.Provide a safe sleeping environment night and day 5.Sleep baby in their own safe sleeping place in the same room as an adult care-giver for the first 6-12 months 6.Breastfeed baby if you can Slide 7 http://www.sidsandkids.org/safe-sleeping/ Slide 8 Slide 9 SIDS and Kids Victoria now offers services to the families of all children six years of age and under who have died suddenly and unexpectedly. (under 18 in regional areas) The children may have been stillborn, died in the neonatal period, or died from SIDS, drowning, poisoning, a fast-onset illness, a motor vehicle accident, through a fire, homicide or in some other way. Slide 10 resources and support Evidence-based health promotion program Funding for research ASK Online catalogue New resources and information 24 hour information and support line Training and consultation Promoting public awareness Bereavement support Advocacy for changes particularly to media and Government Slide 11 Slide 12 Slide 13 Slide 14 Slide 15 Trends in birth rate : Victoria (CCOPMM 2012 p.43) Trends in SUDI: Victoria (CCOPMM 2012 p.158)