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Sidestep the hype to turn all data into actionable insightsLuigi LenguitoEMEA Information Management Solutions Lead8th September 2015, Oslo

@LuigiAtDell

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Dell Global Technology Adoption Index

14% growthMost effective at leveraging data

8% growthLeast effective at leveraging data

@LuigiAtDell

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Dell Global Technology Adoption Index

61% have data that can be analyzed

But only 24% understand how to extract value from that data and are pursuing it

@LuigiAtDell

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What’s holding them back?

Older technology can’t keep upThe ability to scale to support all data and unpredictable workloads means effective data management and integration techniques are a priority Data silos hinder decision-makingNeed to analyze all data – no matter what type it is or where it resides – and apply to use cases

Determining the valueIT/business alignment on strategic business objectives and use cases is critical to achieving ROI from all data

@LuigiAtDell

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IT/business alignment•Define objectives•Set KPIs•Assess environment•Anticipate needs

Business becomes

data-drivenTransform the business•Connect the intelligence•Build analytics capabilities• Deliver agile, secure BI

Build a scalable, all data strategy•Adapt to changing needs•Optimize performance•Lower costs

The all data journey: start with the end in mind@LuigiAtDell

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Build a scalable, all data strategy and transform the business

Comprehensive advanced analytics

Predictive Data mining Natural language processing Machine learning

Verticals and tailored services Healthcare Marketing Manufacturi

ng Finance Pharmaceutical

Agile and flexible all data framework

ETL offload

Enterprise data

warehouse

Add speed for

analytics

Take out cost Add scale

for large queries

Scale across any data platform for any data challenge to lower TCO

Open, agnostic, modular approach to all data challenges

Data management

Data integration Analytics Security

@LuigiAtDell

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ALL dataLow TCONo lock-in

The Dell difference@LuigiAtDell

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Join the conversation. #DAAC

Dell Annual Analyst Conference | 2015 | #DAAC

Customer story: Merkle

@LuigiAtDell

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2. Store1. Integrate

4. Act

3. Analyze

Dell solution: customer churn analysis

Analytical output

Dell Toad Data Point

Desktop – integrate, cleanse

Dell BoomiCloud – integrate,

correlate

Dell Toad Intelligence

Central

Data aggregation

and virtualization

Dell Statistica

Customer data

Events

Stock market data

Advanced analytics

Dell StatisticaDesktop – crawl, save

Order data

Dell future-ready infrastructure solutions

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Join the conversation. #DAAC

Dell Annual Analyst Conference | 2015 | #DAAC

Customer story:

DanskeBank

Join the conversation. #DAAC

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Key Challenges in Innovating through Data

Access to data Building queries

Data integration

Provisioning data

Analytics

• Don’t have access to the right data and data sources

• IT must access and deliver data for analysts and end users

• Tools not developed with the data professional in mind

• Multiple tools required for multiple platforms

• Understanding data relationships

• Integrating data from disparate systems

• Manual copy & paste of data

• Maintenance of interfaces

• API management

• Master Data Management (MDM)

• Manual processes

• Expensive tools

• Repetitive tasks• A very restricted

number of people have access to it in the organization

• Lack of knowledge on the usage of the algorithms

• Inefficient reporting tools

• Users want data/reports in real time

• Lack of collaboration between teams

• Require visualizations and analytics for insights

Toad Boomi, Shareplex, TIC Statistica

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Dell Information Management Portfolio

Services: IT/business alignment, infrastructure readiness, analytics maturity, metrics

Infrastructure

Put the right data

in the right place at the right time

Management

Improve data

platform performanc

e

Integration

Get real-time data movement

BI and data

discovery

Turn information

into insights

Turn insights

into better, faster

decisions

Advanced analytics

Platforms/Partners: Oracle, Microsoft, Hadoop, Cloudera, Intel, SAP, and more

Storage, Servers,

Networking

TOADSpotlightLitespeed

Boomi, SharePlex

TOAD DataPoint & Intelligence

Central

Statistica+BigData

Ten years from now,when we look back at

how this era of big data evolved...

We will be stunned at howuninformed we used to bewhen we made decisions

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Continue learning and discovering at :software.dell.com/information-management

Follow :@DellBigData@DellSoftware@LuigiAtDell

Thank You!