Responsible, Creative and Enriching Tourism

…

Local NYC Green Map projects since 1992

Locally made Green Maps highlight natural, cultural, social innovation

and green living sites using Green Map System’s global icons and

tools 854 cities in 65 countries are involved

Every project uses Green Map’s award-winning icons to

identify, promote and link thousands of assets and challenges

Barcelona’s

Sun Factory Farmers &

Artisans Market Robeson US’s

kayak tours

Yogyakarta ID’s

Geologic Feature

Breda NL’s

Eco Center

Fuel

Alternatives

multi-lingual posters at GreenMap.org/icons

Led by community groups, NGOs, schools, enterprises, tourism

and city agencies, each in their own way

Our office supports direct participation with adaptable

tools and best practices, helping each achieve their goals

Icons, Guides, Infrastructure, Multimedia Resources, Archives,

Strategic Consulting, Workshops, Event Support and more

Green Map projects have produced cultural events,

workshops, tours, site markers, performances, videos and

more

Selected Awards

10 Days of Climate Action 2012

Victor J Papanek Social Design Award 2011

US National Sustainability Award:

New Communications Tools

United Nations Global Best Practices 100

The Tech Awards Laureate

Spirit of the Land - Salt Lake City Olympics

EXPO 2000 Project Award the World

Treehugger Best of Green

2011

Living Labs Global 2010

INDEX Awards Finalist 2009

Cause / Affect

Tele Atlas Maps in Apps

NetSquared

We Media Pitch It

Open Green Map’s

awards

Open Green Map is our interactive social mapping platform – it’s

used online, on mobile phones and as embedded maps using

widgets

30,000 sites

330 maps

37 countries

New

Our set of icons brands inviting and practical sites for tourists.

The set is used as an ‘inventory tool’ by Mapmakers

Eco Spiritual Site Landmark Dining Historical Feature

Memorial

EcoTourism Resource Park Green Enterprise

WC

Many use a mix of our tools to reach residents and visitors.

Example: Cape Town, as part of the greening of 2010 FIFA

World Cup Games

Now one of 3 ‘legacy projects’, the impacts on Cape Town’s

tourism

industry is growing, with regional plans in the works

This ongoing interactive and print map project

is directed by the City’s Sustainability Office.

Awards and ongoing innovation:

2010 International Olympic Committee

Best Sport and the Environment Award

World Design

Capital 2014

4 print editions

lightbox @

CapeTownGreenMap.co.za

In Barcelona, Petz Scholtus and Poko Design are innovating new

approaches

video link

Guerilla Green Map overlay can be downloaded or

picked up at Tourist Info, along with the standard map for visitors

Annual Green Map trainings help local villagers and

Indonesian mapmakers preserve Borobudur World Heritage

spiritual site

70 Japanese cities have created Green Maps. Many support

tourism – especially regional ecotourism

Society for Protection of Nature in Israel’s Jerusalem branch

co-initiated the global Green Pilgrimage Network

Jerusalem Israel SPNI Initiatives

New website & religious school tools

Alliance for Religion & Conservation’s Green Pilgrimage Program

has a dynamic handbook and next week, major symposium for

600 delegates

http://arcworld.org/ http://greenpilgrimjerusalem.org/

We support hyper-local tourism in NYC with our Adapting to

Change post-Sandy map and tour series

Transformative award winning social mapping platform.

Prototype launched in mid 2009

Open Green Map:

• lowers technological and financial barriers to online

mapping

• increases participation,

exchange and impacts

• make content sharable

and useful in different ways

• 8 language interface for

worldwide exploration

Categorized by the icons, it’s easy to understand and

contribute to the site data

The icons, mapmaker and nearby maps are featured on

the sidebar, which can be used to filter the data

This successful proof of concept is now used in 37

countries.

Now – we are re-factoring to shortcomings of its design

Meta development is now underway. How can it better

serve responsible tourism in Barcelona and other cities?

Meta Green Map (working title, “Meta”) will separate

our data storage from the tools that collect,

categorize, analyze and render that data. Meta will

refactor the contents into lightweight publicly

defined APIs.

Meta will move us from providing data as entire

maps, to enabling new and unanticipated uses of

that data in contexts and collaborations

substantially different from the original map.

Surveys, discovery, forum and fundraising

170 Green Map Icons are provided as a font, images or GIS

script. Evolving to reflect new trends, the set will be extended

soon

Eco Products Climate Changed Area Bike Site Natural/Greenway

Farm Animals Food Bank Eco Expert Green Building

Surveys, discovery, forums and fundraising are

underway.

Fall 2013 soft launch anticipated

How can SIC, Green Map, Poko Design and participants

in Barcelona contribute to responible tourism together?

Tools • Resources • Funding • Partners • Opportunities

Think Global, Map Local!

GreenMap.org Wendy Brawer - Founding Director

web@greenmap.org +1 212 674 1631

facebook.com/greenmap @GreenMap

Barcelona Green Map Petz

Scholtus

pokodesign.com

petz@pokodesign.com