Sic transit gloria mundi

How the creative class is redefining the global nomadic lifestyle SIC TRANSIT GLORIA MUNDI

Tourism Futures seventh national conference Gold Coast, Qld. 19 August 2009

JUSTIN WASTNAGE – NEWS EDITOR, TRAVEL WEEKLY


•Sociologist Richard Florida coined the term ‘creative class’ in 2002

•38 million Americans create for a living; double that globally

•Diverse professions including architects, graphic designers and film producers

THE CREATION OF A NEW CLASS


•Tieless shirts and dress-down days became the norm

•Freelancing became ‘contracting’ when professionals did it

•Working from home is a legitimate exercise

MILLIONS NOW APE THEIR WAYS


•Devices have gotten smaller and more powerful

•Portable office no longer the domain of the road warrior

•Smart phones, ultra slim laptop computers and high-speed broadband mobile internet have all emerged in the past three years

TECHNOLOGY THE ENABLER


•Data remains the main barrier to completely free working

•Google / Microsoft Live apps move computing to the web

•Large scale design projects have collaboration plateaux

•Data clouds will be as big as e-commerce in two years

CLOUDING THE ISSUE


•Net books available for $400

•Log on from anywhere with broadband internet

•Apple rumoured to launch its version in the northern autumn

NET YOURSELF A TABLET


•Trend to travel without checked baggage

•With roll-aways now weighing 3kg or less, contents have to weigh around 5kg (or 10lb)

•Australian experiment by blogger Angus Kidman

THE TEN POUND YANKS


•Rise of the NYLoners, Singkongers and Eurotrash

•Brigid Delaney: A generation sacrificing depth for breadth in relentless pursuit of hypercapitalism

•Living in multiple cities is becoming a right, not a desire

•Study shows living overseas aids creativity

THE RESTLESS GENERATION


•New, shared ownership concepts for accommodation

•Wardrobe rental no longer confined to formal wear

•New service industries like remote printers, computer replacement and global banking

NYLONERS’ THREADS OF LIFE


•‘Bleisure’ as 90% of 20s and 30s said work overlaps with personal time and 73% took work home

•No guilt in planning holiday at work or adding days to work trip

LEISURE AND WORK IN HARMONY


•The average creative person visits 12 cities for work every year, averaging 20h in airports

•The ‘Third Place’ (after home and the office) is more than just a transit stop; it is part of one’s living space

•Hotels need to offer more than great beds; airport lounges more than comfy seats

THE THIRD PLACE


QUESTIONS?THANK YOU

Sic transit gloria mundi

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