SIBUThe world’s best sea buckthorn

SIBU Beauty, llc

founded in 2005 Sales > $5MM sold in ~2,500

retail locations operations in U.S,

India and Tibet

sibuyidian1,300 years in the making

Sibu yidian is a 10,000,000 word collection of the 4 ancient Tibetan medical tantras

describes using sea buckthorn for digestion wounds bleeding gums lung ailments heart and circulation

the preferred food of Pegasus

less than 1% of world supply is harvested

active plant fractions seed oil fruit oil fruit pulp

sea buckthornhippophae rhamnoides (ssp. turkistanica)

what makes it work?

omega’s 3, 6, 7 & 9 flavonoids quercetin,

isorhamnetin and kaempferol

carotenoids beta carotene, lycopene, zeaxanthin, lutein

vitamins A, C, D, E, K tocopherols and tocotrienols

trace minerals potassium and magnesium

over 190 bioactive compounds!

modern usesnearly 500 studies on PubMed

oil (topical) rosacea/ eczema burns/ wound

healing youthful skin

whole fruit/ juice membrane health poor vision high cholesterol heart health/ oxygen flow Immune health

a 2009 study of 60 female subjects1 showed: topical and oral SBTO significantly improved skin hydration and skin elasticity oral SBT decreased skin roughness and the appearance of wrinkles

study authors concluded:

SIBU promotes healthy skin agingclinical science

Clinical References:1 Yang, b. et al, EFFECTS OF ORAL SUPPLEMENTATION AND TOPICAL APPLICATION OF SUPERCRITICAL CO2 EXTRACTED SEA BUCKTHORN OIL ON SKIN AGEING OF FEMALE SUBJECTS, Journal of applied cosmetology 2009, vol. 27, no1, pp. 13-25

“Topical application of the sea buckthorn oil cream increased cutaneous thickness, suggesting positive structural changes and improvement in collagen synthesis in the skin.”

SBT helps heal dermatitis1, 2 wounds, and burns 3

also protects against sun damage, environmental stress, toxins, and oxidative damage 4, 5

sea buckthorn leaf also enhances natural repair mechanisms 6

SIBU skin healing benefitsclinical science

Clinical References:1 Zhang WL, et al Experimental observation and clinical investigation effect of sea buckthorn oil on acute radio dermatitis. Hippophaë, 1 (1):27-30. (1988)2 Effect of dietary supplementation with sea buckthorn seed and pulp oils on the fatty composition of skin glycerophospholipids of patients with Atopic Dermatitis. Yang, B, et al., 2000, Jour Nutr BioChem, Vol. 11, 338-340.3 Zhao YS. (1994) A preliminary report on treatment of 32 cases of burns with sea buckthorn seed oil. Hoppophaë, 7 (3):36-37.4 Quirin KW. and Gerard D. (1993) Sanddornlipide - interessante Wirkstoffe für die Kosmetik. Parfümerie Kosmetik, 10:618-625. 5 Yang B, Heikki K. Composition and physiological effects of sea buckthorn ( Hippophae ) lipids. Trends Food Sci Technol . 2002;13:160-167. 6 Anti-inflammatory activity of sea buckthorn (Hippophae rhamnoides) leaves. Ganju, L et al., 2005, Intr Immunopharm, Vol. 5, 1675-1684.

in 2008, scientists at Harvard University discovered that omega-7 plays an important role in regulating metabolism1

the first fat to function as a hormone – called a lipokine induces satiety and enhances the release of satiety hormones

in a 2011 Japanese four week study2 diabetic mice gained less weight compared to placebo in addition to:

lower levels of triglycerides, blood fats lower blood sugar and improved insulin sensitivity

SIBU metabolism healthclinical science

Clinical References:1 Cao H, Gerhold K, Mayers JR, Wiest MM, Watkins SM, Hotamisligil GS. Identification of a lipokine, a lipid hormone linking adipose tissue to systemic metabolism. Cell 2008;134:933–442 Chronic administration of palmitoleic acid reduces insulin resistance and hepatic lipid accumulation in KK-Ay mice and genetic type 2 diabetes . Yang, et al., Lipids in Health and Disease, 2011, 10:120.3 Wang J Hypolipidaemic and hypoglycaemic effects of total flavonoids from seed residues of Hippophae rhamnoides L. in mice fed a high-fat diet. J Sci Food Agric. 2011 Jun;91(8):1446-51. doi: 10.1002/jsfa.4331. Epub 2011 Mar 7.

SIBU cardiovascular benefitsclinical science

a 4-week double-blind, randomized, crossover study of SBTO in12 healthy normolipidemic men1 showed a clear decrease in platelet aggregation SBT seed oil feeding to normal rabbits for 18 days caused a significant decline in plasma cholesterol, LDL-C, atherogenic index (AI) and LDL/HDL ratio2

a 2011 mouse study3 of sea buckthorn seed extract showed markedly reduced total body and liver fat , lowered LDL-cholesterol and improved insulin sensitivity and lowered blood sugar omega-7 is gaining recognition in studies for reductions in cholesterol and inflammation 4, 5

Clinical References:1 Johansson AK, Korte H, Yang B, Stanley JC, Kallio HP. Sea buckthorn berry oil inhibits platelet aggregation. J Nutr Biochem . 2000;11:491-495.

2 Basu, M.,.Anti-atherogenic effects of Sea buckthorn (Hippophae rhamnoides) seed oil. Phytomedicine 14, 770–777. 2007

3Chronic administration of palmitoleic acid reduces insulin resistance and hepatic lipid accumulation in KK-Ay mice and genetic type 2 diabetes. Yang, et al., Lipids in Health and Disease, 2011, 10:120.

4 Lipoprotein composition and serum cholesterol ester fatty acids in nonwestern Melanesians. Lindeberg, S. et al., 1996, Lipids, Vol. 31, no. 2.

5 Trans-Palmitoleic Acid, Metabolic Risk Factors, and New-Onset Diabetes in U.S. Adults. Mozaffarian, D. et al., Annals Intr Med, 2010, Vol. 153, no. 12.

what makes SIBU special ?A product as impactful as the story

behind it

the place

the people

respect for nature and culture

the SIBU philosophy beauty from the “inside out” and

the “outside in” made exclusively from premium,

wild-crafted, Himalayan sea buckthorn berries- pure turkistanica

natural, 100% strength whole spectrum plant oils and juices

made in partnership with the Himalayan people

fair-trade and sustainable

the SIBU difference

solvent free supercritical CO2 extraction preservative-free formulations Forest Stewardship Council (FSC) certified PETA certified cruelty free and vegan CERES certified organic oils - GMO free

SIBU in summary

premium, sustainable wildcrafted Himalayan berries- pure turkistanica

partnered with the Himalayan people world’s highest Omega 7 content, 100% strength (seed oil) organic, free trade, solvent free, supercritical CO2 extracted

questions and

answers