Transcript

3 Baron-Hay Court, South Perth Western Australia 6151Telephone: +61 (0)8 9368 3333 Fax: +61 (0)8 9474 2405Email: enquiries@dpird.wa.gov.au

SIBI Legacy 2 Video In the video are:

Dr Robin Jacob, Senior Research Officer, Department of Primary Industries and Regional Development (DPIRD)

Dale Miles, V&V Walsh Supply Chain Manager

Transcript

Robin:It really tried to get people to think about their sheep business in terms of the value chain, rather than just as a sheep production system. The value chain being from the customer, right down to the farm.

Dale is a really important part of our project. He worked with V&V Walsh and that was a real eye-opener for us – it actually allowed us to understand the business from their point of view. You know, in the first place we’ve actually made people aware of dedicated value chains, which was something that wasn’t really well understood, but we’ve also been able to get Dale to engage a processor in that process. We’re really trying to get that it happening at the ground level, not just from an academic point of view.

Dale: There’s an opportunity for Western Australian producers to take advantage of current commodity prices and buoyant markets in the red meat sector. As we are looking to grow our markets, there’s that opportunity for increasing flock numbers in WA. And it couldn’t be a better time, with wool prices where they are and red meat prices where they are, for producers to look at growing flock numbers and supplying these growing markets.

It’s encouraging to see the investment made by the State Government and the SIBI project across the supply chain and the relationships that have been forged in the commercial space, which I think will be legacy relationships that will go beyond the project term.

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