SIBEC SPORT 2013 OROURKE KEYNOTE
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Ritz Carlton Dove Mountain Tucson September 25th - 28th 2013
A New Era Of Growth For The Health Club Industry
@bryankorourke
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#SIBEC2013
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STARTING POINT OF AN AGE2
@bryankorourke
ERAfrom Latin aera
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NO NEW MALLS IN 17 YEARS3
ERAA NEW
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LOOKING THROUGH A NEW LENS 4
ERAA NEW
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HISTORY TEACHES US5
@bryankorourke
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THE ERA OF NEW IDEAS6
87%Fortune 500 Firms from 1955 vs. 2011
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79%Better To Have Been A Child When They Were Growing Up
HeartLand Monitor Poll 9.2013
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30%Children Are Obese In The US
Designed to Move Report 2012
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10Perception
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Accelerating Returns11
Law of
#NEWERA
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@PeterdiamandisAbundance
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LEVERAGE THIS BRIGHT FUTURE13
@bryankorourke
ERAA NEW
OF GROWTH
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Globalism
EMBRACE TRENDS
Consumers
CHANGE
Technology
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@bryankorourke #FutureofFitness
TECHNOLOGY OPPORTUNITYconflict with human touch is
not what many think
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CLOUD COMPUTING 16
@bryankorourkeLow Cost, Powerful Tools and Platforms
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#FUTUREOFFITNESS17
@bryankorourke
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WEARABLES 18
@bryankorourke
35 Million US Adults Have Used Devices #InternetOfThings
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@bryankorourke
485,000,000Shipped Wearables By 2018 - 60% Health & Fitness
ABI Research 2013
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@bryankorourke
EMBEDDED 20
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Virtual
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>1 Million Users
GAMIFICATION
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MOBILE 23
@bryankorourke
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@bryankorourke
7,000,000,000Mobile Devices Connected To The Internet In 2013 #NEWERA
ABI Research 2013
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@bryankorourke
100,000,000,000Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra
Many facilities still don’t have effective apps
ABI Research 2013
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PAYMENT, CHECK-IN, ENGAGEMENT26
@bryankorourke
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“It’s about merging digital with the brick and mortar store.”
@chuckrunyon
COMPETING FOR THE FUTURE
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NEW FORMS OF CARDIO & ENTERTAINMENT28
New Technologies
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@bryankorourke
COLLABORATION & STANDARDS 29
FIT-C
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GLOBALISM 30
@bryankorourke
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URBAN / BRIC 31
@bryankorourke
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2016 World Population In Emerging Markets
88%@bryankorourke
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Middle Class Doubles33
@bryankorourke
2,500,000,000 More In 15 Years
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CONSUMERS 34
@bryankorourke
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THE CONSUMER IS KING 35
@bryankorourke
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@bryankorourke
“Transforming Expectations
and Interactions With Everyone”
Consumer Transformation
Ernst & Young 2012http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf
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http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Matters Less25%US Chameleon Consumer
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38@bryankorourke
89% Price#1 Decision Factor
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EXPERIENCE VS UTILITY 39
@bryankorourke
BIFURCATION
OMNI CHANNEL
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Functional & Group MICROGYMS
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GymBox
benkellydesign.comDESIGN - UX
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PRESUMERS & CUSTOWNERS 42
@bryankorourkeParticipate in the funding, launch and growth of new products
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Using Devices To Maxmimize Every Moment
Mobile Moments
63% of females and 73% of males check at least every hour
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@JJJRHbook@GARYVEE
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Caring About Customers First Why Do You Love Your Mom ?CARING
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A Cultural Shift Back From Where We Came : Small Town RulesSHIFT
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Forget The OLD Rules
Erase Lines In The SandBOUNDARIES
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Some “Smart” People Dismiss It
What’s The ROI ?
Visitors -> Friends Friends -> BuyersBuyers -> Advocates
RELATIONSHIPS
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CREATE an AWESOME CUSTOMER FOCUSED CULTURE
CARINGC U L T U R E
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LEADERS NEED TO BE AN EXAMPLE LEADERSHIP
Chuck Runyon
TRANSPARENCY
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Great Experiences Know Your Customers & Connect
SHOCK & AWE
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Globalism
EMBRACE TRENDS
Consumers
CHANGE
Technology
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IN THE NEW ERA53
@bryankorourke
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S CURVE- REINVENTION & FRAGMENTATION
54@bryankorourke
New Era : Micro GymLow Cost
Pop UpDigital
WellnessMind Body
THE NEW ERA
CHANGE DRIVING
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GROWTH & OPPORTUNITY
55@bryankorourke
Virtual
Nutritional Motivational
Wellness
NEW ERA
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EVOLVING NEEDS 56
@bryankorourke
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57@bryankorourke
“Sick Care” Is Broken
NEW MARKETS
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WE CAN CREATE THIS FUTURE58
@bryankorourke
ERAA NEW
OF GROWTH
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“The best way to predict the futureis to create it “ - Peter Drucker
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Ritz Carlton Dove Mountain Tucson September 25th - 28th 201360
@bryankorourke #SIBEC2013
A New Era Of Growth