SI Profile.

ScaleInchOnline Furniture and Decor

We Are ScaleInch ScaleInch vision is to create outstanding consumer experiences

Vision

To Become Biggest Online Furniture store of India

Mission

Providing a delightful and memorable customer experience

Objective

"completely hassle free shopping experience with best prices in India"

Target

1 sales in every Minute.

We Are ScaleInch

Founder Naushad Shaffi( Founder and CEO)

14 years experience in the claims industryDirector of Operations – Laa Builders l Laa Interiors l Scale inch l service joy l

SI SEGMENT

NEW LIVING DINING BEDROOM STUDY DECOR KITCHEN OUTDOOR CUSTOM

NEW

LIVING ROOM FURNITURE

DINING ROOM FURNITURE

BEDROOM FURNITURE

WARDROBES

CHEST OF DRAWERS

TV UNITS

DRESSING TABLE

BAR UNITS & STOOLS

CROCERY UNITS

COFFEE TABLES

BEST SELLERS

LIVING ROOM

BEDROOM

DECOR

DINING ROOM

STUDY

SI SEGMENT


LIVING

SOFAS

ONE SEATER

TWO SEATER

THREE SEATER

L SHAPED SOFA SETS

WOODEN SOFAS

RECLINERS

ACCENT CHAIRS

SOFA CUM BEDS

FABRIC SOFA SETS

TABLES

NESTED TABLES

COFFEE TABLES

SIDE TABLES

CENTER TABLES

STORAGE & ACCESSORIES

CORNER STORAGE

ENTRYWAY SETS

BOOK SHELVES

WALL SHELVES

SHOE RACKS

CHEST OF DRAWERS

TV UNITS

SI SEGMENT


DINING

DINING

DINING TABLE & SETS

2 & 3 SEATER

4 SEATER DINING

6 SEATER DINING

8 SEATER DINING

DINING TABLES

CHAIRS

DINING CHAIRS

BAR STOOLS

KIDS CHAIRS & STOOLS


CROCERY UNITS

BAR CABINESTS & TABLES

CABINESTS & SIDEBAORD

SI SEGMENT


BEDROOM

BEDS

BEDROOM SETS

BEDS WITH STORAGE

BEDS WITH WITHOUT STORAGE

SINGLE BED

DOUBLE BED

QUEEN SIZE BEDS

KING SIZE BEDS

KIDS BEDS


BLANKET BOX

BEDSIDE TABLES

WARDROBES

DRESSERS & MIRRORS

KIDS STORAGE

SI SEGMENT


STUDY

TABLES

STUDY TABLES

COMPUTER/LAPTOP TABLES

KIDS STUDY TABLES

STUDY SETS

OFFICE TABLES

CHAIRS

OFFICE CHAIRS

STUDY CHAIRS

SI SEGMENT


DECOR

BED & BATH LINEN

BED COVERS

BED SHEETS

QUILTS DOHARS

PILLOWS

DUVETS

MATTRESS PROTECTORS

BATH LINEN

HOME LINEN

CUSHION COVERS & CUSHIONS

TABLE RUNNERS

CHAIR PADS

TABLE MATS

SI SEGMENT


DECOR

CARPETS & RUGS

ALL CARPET

STANDARD

TRANDITIONAL PATTERN

CONTEMPORARY CARPETS

SUPER SHAGGY

DOOR MATS

LIGHTING

TABLE LAMPS

FLOOR LAMPS

WALL & CEILING LAMPS

BEDSIDE

SI SEGMENT


KITCHEN

ALL KITCHEN

L-SHAPED KITCHEN

U-SHAPED KITCHEN

PARALLEL KITCHEN

ISLAND KITCHEN

PENINSULAR KITCHEN

STRAIGHT KITCHEN

ALL KITCHEN SETS

SI SEGMENT


OUTDOOR

OUTDOOR

BALCONY CHAIRS

CHAIRS

SI SEGMENT


CUSTOM

CUSTOM

CUSTOMIZED YOUR KITCHEN

CUSTOMIZED YOUR WARDROBES

FURNISH YOUR HOME ( END TO END SOLUTIONS)

RESTARURANT

HOSPITAL

OFFICE

RETAILER

EDUCATION

SI KEY.

Home Page Product Catalog Product With Information

Account Control Panel For User.

Admin dashboard Search

Advance Search Add To Compare Wish list

Customize Now Emi calculator Buy Now

Add to cart Check out Reviews

Shipping Order on a call Custom

Social Media Integration Newsletters All Static Pages

Why Scaleinch?

Free Design consultation.

30 Days Hassle Free Return Policy.

Custom Made Furniture.

Furnish Your Home

Interest Free EMI

Low Rates Original Product

Compare Options

Up to 7 Years of Warranty

Self owned Delivery

Cash On Delivery Available

Free Home Delivery

User Friendly shop

Secured Payment

Order placement on call

Faster Delivery Process

MODULES

SCALEINCH

CUSTOMER MASTER ADMIN

GUEST REGISTRED USER

CATELOGUE TEAMSALES TEAM

USER MODULES.

User

Guest Registered User

ManuallyUsing social media

This Is A Section Where Customer Will Be Able To Register To The Site As Member, Once Customer Shows Interest And Want To Get An Account Then He Will Be Taken To A Page Where He Will Be Asked To Submit A Form That Would Have Various Fields For The Customer To Enter Their Personal Details Creating A Profile Of Their Own. They Will Be Able To Submit Cache At The Time Of Registration. This Customer Will Be Automatically Be Assigned The Account Manager Role For This Particular Account.

USER MODULES.

Existing customer

• After the account is activated the customer will be able to perform the following basic tasks in account setting.

• Customers would be able to login.

• Customers would be able to view their account after successful login.• Customer would be able to add/edit/delete all their details• Customers would be able to request for their user name incase they forgets their user login details or password(details will be mailed to the customer)

• Customers would be able to change the password(login details will be mailed to the customer)

USER MODULES.

Function of customers

• Customers will have the ability to customized their products by submitting the information on the website.

• Customers can view the product posted by the admin on the website.

• Customers will be able to submit their reviews on the products listed on the website

• Customers will be able to place orders on the website

• Customer will able to compare their shortlisted product.

• Customer will able to save their shortlisted product in their wish list account.

• Customers will be able to use the facility of shopping cart on the website.

• Customers will be able to make payments for their orders by using integrated payment gateway.

USER MODULES.

• Customers will be able to go for the EMI option offered by all major banks and Bajaj.

• Customers will be able to view the shipping details on the website

• Customers will be able to provide delivery location for each order made on the site.

• Customers will be able to receive an Email/Sms for confirmation after order placed on the site.

• Customers will be able to receive an Email for confirmation after an order placed on the website

• Customers will be able to receive newsletter after submitting their name and email id on the site and this section will be managed by admin.

• Customers will be able to see their order history

•Customers will be able to share the product link of the website on the social networking website like faceook l twitter l etc

USER MODULES.

My Details

• Customers can change any information anytimeMy orders• Customers can check status of their instant orders• Customers can review active ordersPayments• Customers can view all their old payment transactions• Customers can make payment for the new orders

Search

• Customers will also be able to easily search for products by using different keywords like listing name, category, product name etc and will be able to refine their results by using such as price etc. On the website. They will be able to view list of content that match to their searched criteria

USER MODULES.

•

Advance Search

In this section customers will be able to customize the search based on their choice. Customers will be able to select preference and will be able to view the list that matches with their searched criteria

Products

• Products will also be sorted according to the categories and sub categories. Once a category is selected all the products will come out listed along with the images and other necessary details. If a customer clicks on the products he/she will be taken to a page where the complete details about the product is listed. They can view different images of the particular product, read specifications about it and can add that product to the shopping cart. Admin will be able to manage this section from the backend

Product Catalog.

• The site will have the following categories and sub categories listed which will be modifiable from the backend.

USER MODULES.• Product image• Price• Add to cart• Customize it• Add to wish list

product information

Products page will carry information about the product being displayed. The page will carry:

• Product information• Product images product price• View full size• Zoom • Add to cart• Add to wish list• Add to compare• EMI• Estimated delivery date• Specification like overview l properties l warranty l care instruction l review l returns policy• Ratings

USER MODULES. Customize

In this section customers will be able to make their customization on the listed products by submitting their information on the website

Events.

In this section customers will be able to view the various events details posted by the admin on the website. Admin can manage this section from the backend.

Review

In this section customers can submit their reviews on the website. Admin can manage this section from the backend

Shopping cart

The shopping cart will allow the customers to manage their shopping in an easy and convenient way. The shopping cart will carry the following features:

USER MODULES.• Customers can view their order history and order Statuses

• All orders will be stored in the database for fast and efficient Retrieval

• Temporary shopping cart for guest and permanent shopping cart for customers

• Foreseen Checkout Procedure

• Add/Update carts in real Time

• Shipping options

• Full product stock control

• Bulk Product Addition/Modifying

• Enabling/disabling products and categories with one click

• Mini Cart presence on all pages

USER MODULES.• Payment options

• Shipping and billing address

• Recalculate the total value

Checkout Checkout will allow the customers to carry the following features

• Login/register• Choose delivery options• Order summary• Enter billing and payment details• Select shipping options• Complete order

USER MODULES. Shipping

• Customers will be able to view shipping prices for their purchased products on the website. shipping will be according to zip code address of the customers. after payment paid by the customers, admin will be able to ship the products to the customers. website will be integrated to the shipping gateway provided by the EBS. Admin will be able to manage this section from the backend

Payment Gateway

• Customers will be able to make payments for the purchased on the website by using integrated payment gateway given by the EBS. admin will be able to manage the section from the Backend

Social Media Integration

• The website is integrated with various social networking like Face Book, twitter etc. customers can only share the link of the website on there social networking walls

USER MODULES.

Newsletter

•Customers will be able to subscribe for the newsletter on the website by submitting email id and name on the website. this section will be managed by admin from the Backend

Email Notifications

•Customers will receive a notification after registration

•customers will receive notification after newsletter subscription

•customers will receive a notification after confirmation of order

•customers will receive a notification after payment

ADMINISTRATIVE MODULES.

Administrative Panel

The back of the website be power packed with an administrative panel to manage the updation of data at the front as well as back end. Following are the key functionalities

• Customer management

• Product management

• General management

• Order management

• Content management

• Reports management

ADMINISTRATIVE MODULES.

Customers Management

• Admin will be able to manage the customers of the site.• Admin will be able to add/delete customers of the site• Admin will be able to approve/reject the registration of the customers• Admin will be able to view the list of customers of the site.• Admin will be able to search the list of all customers of the site• Admin will be able to activate or deactivate the customers of the site

Product Management

•Admin will be able to manage the categories and sub categories of the product on the site•Admin will be able to add/edit/delete the categories and the sub categories of products of the site.•Admin will be able to activate/deactivate the categories and sub categories of product of the site

ADMINISTRATIVE MODULES. Product Management

•Admin will be able to manage the categories and sub categories of the product on the site•Admin will be able to add/edit/delete the categories and the sub categories of products of the site.•Admin will be able to activate/deactivate the categories and sub categories of product of the siteManage Inventory

Order Management

•Admin can manage the orders received by the site•Admin can add/Delete the orders received by the site•Admin can view the list of all orders received by the site•Admin can search the orders received by the site

the customers will get notified VIA email/sms once order is confirmed with all the relevant details of the products purchased in that order.

General Management•Manage shipping•Manage reviews

ADMINISTRATIVE MODULES. Content management.

Admin will be able to add/delete text/images/videos of the items on the site. The admin will be provided a rich interface editor which will enable him to create as many pages as required. Admin will be able to add text, images, links etc to the pages and those pages can be linked to any pages on the same site

•Reports management.•Admin will be able to generate reports in a printable format for the following.•List of customers•Payment reports•Sales report•Inventory report.•Requested form report

•The admin will be able to apply filter data wise, name wise etc

•The admin will be able to exports the reports in other formats like excel,csv etc

KEY SUCCESS FACTOR

KEY SUCCESS FACTORS:-

•Own manufacturing units in jodhpur and Bangalore

•Vendor Platform in a larger scale.

•All furniture product made of plywood with the best price

• End to End solutions for complete interiors.

•Customize your any order in a Min.

•Cash on delivery option on all product

•Customer orientation

•Experience of e-commerce industry

MAJOR COMPETITORS

MAJOR COMPETITORS•Urbanladder.Com

•Pepperfry.Com

•Fabfurnish.Com

•Streetwooden.Com

•Mebelkart.Com

•Ikea.Com

•Woodysfurniture.In

•HomeLane.com

•Livspace.com

PRICE AND PROMOTION

PRICE

Offers and Discount

E-wallet

E-gift Vouchers

Part Payment

PROMOTION:- ADVERTISING

Online Marketing

Media

Word of Mouth

SUGGESTED:-

Sponsorship

E-wallet promotion

Themes of advertisements

Concentrating on different services

Strategic Objective:- "Scale Inch" aim to become the largest online furniture retailer of India. Scale inch wants to be present across all categories. Our target is not just those who shop online. who want to highlight the convince of e-commerce to traditional offline shoppers and, thus, help grow the Market."

Financial Objective:Financial Objective:

ScaleInch:- Long Term Objectives

1 Billion revenue Diversify product

portfolio into furniture, End to end solutions,

etc

5 Billion revenuesAggressive Acquisitionsstrong supply chain Largest Online

furniture Retailer In India

Enter global markets 50 Billion Revenues2016

2020

2017

Thank You!

SI Profile.

Documents

Transcript of SI Profile.