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“BUSINESS COMMUNICATION”

“BUS: 507”

Prepared By:

Name: Mahbub Talukder

I d: !"#05$!

Prepared %&r: Shah'&&r (ah)d

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SHWAPNO

The 'ame “Sh*ap'&” )+ ,ery re'&*'ed )' &ur -&u'.ry /Ba' lade+h12I. )+ a depar.me'.al +.&re a'd +)+.er -&'-er' &3 4ACI )m).ed”2

So, at first we should have an idea what departmental store is? A department store isa retail establishment offering a wide range of consumer goods in different productcategories known as "departments". Departmental store usually sell food items,

drinks, cloths, jewelry items, fresh vegetables, meat, fishes, photographic e uipments,showpieces to decorate house or office etc. !oreover a departmental store keepseverything that a human need to meet his her daily purposes.

# am !ahbub $alukder, student of %&usiness communication' in %#ndependent(niversity'. So my honorable faculty member %!r. Shahnoor )ahid' assigns me atask to survey any departmental store in Dhaka and make a report based on that.

So # choose %S*)A+ -' which is the biggest chain departmental store in our

country and sister concern of A # /imited.

Since # am living in uttara, so it is convenient for me to go uttara branch. #n 0 nd 1ebruary 2!onday3 evening # went to Shwapno, uttara branch that is located at sector4 56 in A7A!+(8 area. $he area is very busy. !ost of the people come through thisroad. )e can say that, this road is a commercial road and many schools, colleges eventhe offices is surrounding this road. So most of the time parents drop their children toschool and shop from S)A+ -.

# enter into S)A+ -. At a first glance it was very pleasant place to shop. $hen #started walking and looking around the product, which is nicely decorated intoshelves. #t9s a two:storied building. $hey have everything a person need for his her

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daily:life. # saw foreign products and local product in the store. &ut # love the fish andvegetable and meat corner, which is not dirty like our typical %;acha ba th -ctober 055>, we openedour st store in %postogola'. ow we have @ stores in 6 districts in &angladesh.

S*)A+ - is also opens two business named A # agribusiness and A # logistics.A # agribusiness is to moderni