Shrinath Oc FINAL

download Shrinath Oc FINAL

of 104

Transcript of Shrinath Oc FINAL

  • 8/12/2019 Shrinath Oc FINAL

    1/104

    1

    CHAPTER I

    INTRODUCTION

    Organization

    A social unit of people that is structured and managed to meet a need or to pursue

    collective goals. All organizations have a management structure that determines

    relationships between the different activities and the members, and subdivides and

    assigns roles,responsibilities,and authority tocarry out different tasks.Organizations

    areopen systems--theyaffect and are affected by theirenvironment.

    An organization is an entity that has a collective goal and is linked to an external

    environment. The word is derived from the Greek word organon, itself derived from

    the better-known word ergonwhich means "organ" a compartment for a particular

    task.

    Organizations, according to Gary Johns, are social inventions for accomplishing

    goals through group efforts. This definition, though simple covers a wide variety of

    groups such as businesses, schools, hospitals, fraternal groups, religious bodies,

    government agencies and the like.

    Culture

    Culture refers to the cumulative deposit of knowledge, experience, beliefs, values,

    attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations,

    concepts of the universe, and material objects and possessions acquired by a group of

    people in the course of generations through individual and group striving.

    Culture is the characteristics of a particular group of people, defined by everything

    from language, religion, cuisine, social habits, music and arts.

    Old Oxford Dictionary meaning is, The cultivation of soil. The raising, improvement,

    http://www.investorguide.com/definition/social.htmlhttp://www.businessdictionary.com/definition/unit.htmlhttp://www.businessdictionary.com/definition/structured.htmlhttp://www.investorwords.com/10302/meet.htmlhttp://www.businessdictionary.com/definition/need.htmlhttp://www.businessdictionary.com/definition/goal.htmlhttp://www.investorwords.com/6221/all.htmlhttp://www.investorguide.com/definition/management.htmlhttp://www.businessdictionary.com/definition/structure.htmlhttp://www.investorwords.com/9440/determine.htmlhttp://www.businessdictionary.com/definition/relationship.htmlhttp://www.investorguide.com/definition/activity.htmlhttp://www.businessdictionary.com/definition/member.htmlhttp://www.investorguide.com/definition/assign.htmlhttp://www.businessdictionary.com/definition/roles.htmlhttp://www.businessdictionary.com/definition/responsibility.htmlhttp://www.businessdictionary.com/definition/authority.htmlhttp://www.investorguide.com/definition/carry.htmlhttp://www.businessdictionary.com/definition/task.htmlhttp://www.investorguide.com/definition/open.htmlhttp://www.investorwords.com/8782/affect.htmlhttp://www.businessdictionary.com/definition/environment.htmlhttp://www.businessdictionary.com/definition/environment.htmlhttp://www.investorwords.com/8782/affect.htmlhttp://www.investorguide.com/definition/open.htmlhttp://www.businessdictionary.com/definition/task.htmlhttp://www.investorguide.com/definition/carry.htmlhttp://www.businessdictionary.com/definition/authority.htmlhttp://www.businessdictionary.com/definition/responsibility.htmlhttp://www.businessdictionary.com/definition/roles.htmlhttp://www.investorguide.com/definition/assign.htmlhttp://www.businessdictionary.com/definition/member.htmlhttp://www.investorguide.com/definition/activity.htmlhttp://www.businessdictionary.com/definition/relationship.htmlhttp://www.investorwords.com/9440/determine.htmlhttp://www.businessdictionary.com/definition/structure.htmlhttp://www.investorguide.com/definition/management.htmlhttp://www.investorwords.com/6221/all.htmlhttp://www.businessdictionary.com/definition/goal.htmlhttp://www.businessdictionary.com/definition/need.htmlhttp://www.investorwords.com/10302/meet.htmlhttp://www.businessdictionary.com/definition/structured.htmlhttp://www.businessdictionary.com/definition/unit.htmlhttp://www.investorguide.com/definition/social.html
  • 8/12/2019 Shrinath Oc FINAL

    2/104

    2

    or development of some plant, animal or product" Origin - Latin word cultura,

    "cultivation" or "tending,"

    Organization Culture (Definition)

    Organization is a consciously coordinated social unit, composed of two or more

    people that function on a relatively continues basis to achieve a common goal or asset

    of goal. Stephen Robbins (1990)

    Organization culture is a ways in which business members are unified by a common

    standard and goal. The principle of organization culture states that a certain

    organization encounters various challenges which the members were able to overcome

    through established strategies and methods. Hence, organization culture is commonly

    defined as the way things are conducted in the company. Edger Schein (1992)

    Organizational culture is a set of shared mental assumptions that guide interpretation

    and

    action in organizations by defining appropriate behavior for various situations.

    Although its difficult to get consensus about the definition of organizational culture,

    several constructs are commonly agreed upon that organizational culture is holistic,

    historically determined, related to anthropological concepts, socially constructed, soft,

    and difficult to change. Ravasi and Schultz (2006)

    A set of understandings or meanings shared by a group of people that are largely tacit

    among members and are clearly relevant and distinctive to the particular group which

    are also passed on to new members. Louis (1980)

    Culture is a system of informal rules that spells out how people are to behave most of

    the time. Deal and Kennedy (1982)

    the organizational culture is the beliefs, values, and norms, together with symbols,

    events and personalities unique to a groups behaviours. Gareth Morgan

    Organization culture (Meaning)

  • 8/12/2019 Shrinath Oc FINAL

    3/104

    3

    Organizational Culture sets a frame work within which individual and group behavior

    takes place. The concept of culture has been derived from anthropology where it is

    defined in so many ways and therefore, includes a variety of factors. At the early stage

    of study of organizational culture in the field of organizational behavior, the same

    situation existed and each researcher/author has defined culture in his own way. Over

    the period some consensus has emerged in the form that organizational culture is a

    system of shared meaning.

    Every human being has certain personality traits which help them stand apart from the

    crowd. No two individuals behave in a similar way. In the same way organizations

    have certain values, policies, rules and guidelines which help them create an image

    of their own.

    Organizational culture is a set of characteristics that are commonly shared by the

    people in the organization. Such characteristics may be in the form of assumptions,

    beliefs, values, and norms which are known as abstract elements of the culture; or

    externallyoriented characteristics like products, buildings, dresses, etc. which are

    known as material elements of the culture.

    We can characterize culture as consisting of three levels. Schein

    (1988)

    Behavior and artifacts

    The most visible level is behavior and artifacts. This is the observable

    level of culture, and consists of behavior patterns and outward

    manifestations of culture - perquisites provided to executives, dress codes,

    level of technology utilized (and where it is utilized), and the physical

    layout of work spaces. All may be visible indicators of culture, but difficult

    to interpret. Artifacts and behavior also may tell us what a group is doing,

    but not why.

    Values

    At the second of culture are values. Values underl ie and to a large extent

  • 8/12/2019 Shrinath Oc FINAL

    4/104

    4

    determine behavior, but they are not directly observable, as behaviors are.

    There may be a difference between stated and operating values. People

    will attribute their behavior to stated values.

    Underlying Assumptions and beliefs

    To really understand culture, we have to get to the deepest level, the level

    of assumptions and beliefs. Schein contends that underlying assumptions

    grow out of values, until they become taken for granted and drop out of

    awareness.

    To understand culture, we must understand all three levels, a difficult task. One

    additional aspect complicates the study of culture, the group or cultural unit

    which "owns" the culture. An organization may have many different cultures or

    subcultures, or even no discernible dominant culture at the organizational level.

    Recognizing the cultural unit is essential to identifying and understanding the culture.

    Characteristics of Organizational Culture

    Culture is a descriptive term. Organization culture is concerned with how

    employees perceive the characteristics of an organizations culture, not with whether or

    not they like them. That is its a descriptive term. This is important because it

    differentiates this concept from that of job satisfaction.

    It contrasts with study on job satisfaction as; job satisfaction seeks to measure affective

    response to work environment. Its concerned about how the employees feel about the

    organizations expectations, reward practices, and the like. Although the two terms

    undoubtedly have overlapping characteristics, keep in mind that the termorganizational culture is descriptive, while job satisfaction is evaluative.

    These are very general characteristics that every organization would have to look into;

    otherwise the culture would seem incomplete. Although all these characteristics are at

    some level a part of every company, the importance and individual interpretation of each

    differs from business to business, thus making each business unique in its own way.

  • 8/12/2019 Shrinath Oc FINAL

    5/104

    5

    There are 7 primary characteristics that belong to an organizational culture. They are

    listed below.

    Innovation and Risk Taking:

    Risk and returns go hand in hand. Places where you take a risk (calculated

    risk of course!), the chances of returns are higher. Same goes for innovation.

    You could either be a follower or a pioneer. Pioneering has its share of risks,

    but at times it can also have a breakthrough outcome for the organization.

    Thus, innovation and risk taking is one of the main characteristics of

    organizational culture defining how much room the business allows for

    innovation.

    Attention to Detail:

    Attention to detail defines how much importance a company allots to

    precision and detail in the workplace. This is also a universal value as the

    degree of attention the employees are expected to give is crucial to the

    success of any business. The management defines the degree of attention to

    be given to details.

    Outcome Orientation:

    Some organizations pay more attention to results rather than processes. It is

    really the business model of each business that defines whether the focus

    should be on the outcome or the processes. This defines the outcome

    orientation of the business.

    People Orientation:

    This is still one of the most contentious issues in organizational culture

    today. How much should be the management focus on the people? Some

    organizations are famous for being employee oriented as they focus more on

    creating a better work environment for its 'associates' to work in. Others still

    are feudal in nature, treating employees no better than work-machines.

  • 8/12/2019 Shrinath Oc FINAL

    6/104

    6

    Team Orientation:

    It is a well established fact today that synergistic teams help give better

    results as compared to individual efforts. Each organization makes its efforts

    to create teams that will have complimentary skills and will effectively work

    together.

    Aggressiveness:

    Every organization also lays down the level of aggressiveness with which

    their employees work. Some businesses like Microsoft are known for their

    aggression and market dominating strategies.

    Stability:

    While some organizations believe that constant change and innovation is the

    key to their growth, others are more focused on making themselves and

    their operations stable. The managements of these organizations are looking

    at ensuring stability of the company rather than looking at indiscriminate

    growth.

  • 8/12/2019 Shrinath Oc FINAL

    7/104

    7

    Importance of Organization Culture

    A common platform where individuals work in unison to earn profits as well

    as a livelihood for themselves is called an organization. A place where individuals

    realize the dream of making it big is called an organization. Every organization has

    its unique style of working which often contributes to its culture. The beliefs,

    ideologies, principles and values of an organization form its culture. The culture of the

    workplace controls the way employees behave amongst themselves as well as with

    people outside the organization.

    The culture decides the way employees interact at their workplace. A

    healthy culture encourages the employees to stay motivated and loyal

    towards the management.

    The culture of the workplace also goes a long way in promoting

    healthy competition at the workplace. Employees try their level best to

    perform better than their fellow workers and earn recognition and

    appreciation of the superiors. It is the culture of the workplace which

    actually motivates the employees to perform.

    Every organization must have set guidelines for the employees to work

    accordingly. The culture of an organization represents certain predefined

    policies which guide the employees and give them a sense of direction at

    the workplace. Every individual is clear about his roles and

    responsibilities in the organization and know how to accomplish the tasks

    ahead of the deadlines.

    No two organizations can have the same work culture. It is the culture

    of an organization which makes it distinct from others. The work culture

    goes a long way in creating the brand image of the organization. The work

    culture gives an identity to the organization. In other words, an

    organization is known by its culture.

  • 8/12/2019 Shrinath Oc FINAL

    8/104

    8

    The organization culture brings all the employees on a common

    platform.

    The employees must be treated equally and no one should feel neglected

    or left out at the workplace. It is essential for the employees to adjust

    well in the organization culture for them to deliver their level best.

    The work culture unites the employees who are otherwise from

    different back grounds, families and have varied attitudes and

    mentalities. The culture gives the employees a sense of unity at the

    workplace.

    Certain organizations follow a culture where all the employees

    irrespective of their designations have to step into the office on time.

    Such a culture encourages the employees to be punctual which eventually

    benefits them in the long run. It is the culture of the organization

    which makes the individuals a successful professional.

    Every employee is clear with his roles and responsibilities and strives

    hard to accomplish the tasks within the desired time frame as per the

    set guidelines. Implementation of policies is never a problem in

    organizations where people follow a set culture. The new employees also

    try their level best to understand the work culture and make the

    organization a better place to work.

    The work culture promotes healthy relationship amongst the

    employees. No one treats work as a burden and moulds himself according

    to the culture.

    It is the culture of the organization which extracts the best out of

    each team member. In a culture where management is very particular

    about the reporting system, the employees however busy they are would

    send their reports by end of the day. No one has to force anyone to work.

    The culture develops a habit in the individuals which makes them

  • 8/12/2019 Shrinath Oc FINAL

    9/104

    9

    successful at the workplace.

    Broadly there are two categories of organization culture

    Strong Organization Culture

    Strong organizational culture refers to a situation where the employees adjust

    well, respect the organizations policies and adhere to the guidelines. In such a culture

    people enjoy working and take every assignment as a new learning and try to gain

    as much as they can. They accept their roles and responsibilities willingly. Strong

    culture is said to exist where staff respond to stimulus because of their alignment to

    organizational values. In such environments, strong cultures help firms operate

    like well-oiled machines, cruising along with outstanding execution and perhaps

    minor tweaking of existing procedures here and there.

    Strong cultureis said to exist where staff respond to stimulus because of their

    alignment to organizational values. In such environments, strong cultures help firms

    operate like well-oiled machines, engaging in outstanding execution with only minor

    adjustments to existing procedures as needed.

    Weak Organization Culture

    In such a culture individuals accept their responsibilities out of fear of superiors

    and harsh policies. The employees in such a situation do things out of compulsion.

    They just treat their organization as a mere source of earning money and never get

    attached to it.

    It is believed that organizations that foster strong cultures have clear values that give

    employees a reason to embrace the culture. A strong" culture may be especially

    beneficial to firms operating in the service sector since members of these

    organizations are responsible for delivering the service and for evaluations important

    constituents make about firms. The organizations may derive the following benefits

    from developing strong and productive cultures:

  • 8/12/2019 Shrinath Oc FINAL

    10/104

    10

    Better aligning the company towards achieving its vision, mission, and

    goals

    High employee motivation and loyalty

    Increased team cohesiveness among the companys various

    departments and divisions

    Promoting consistency and encouraging coordination and control

    within the company

    Shaping employee behavior at work, enabling the organization to

    be more efficient

    Various types of organization culture

    Charles Handy 1976has suggested following types of cultures:

    Power culture: concentratespower among a small group or a central figure

    and its control is radiating from its center like a web. Power cultures need

    only a few rules and littlebureaucracybut swift in decisions can ensue.

    Role culture: authorities are delegated as such within a highly defined

    structure. These organizations form hierarchical bureaucracies, where

    power derives from the personal position and rarely from an expert power.

    Control is made by procedures (which are highly valued), strict roles

    descriptions and authority definitions. These organizations have consistent

    systems and are very predictable. This culture is often represented by a

    "Roman Building" having pillars. These pillars represent the functional

    departments.

    Task culture: teams are formed to solve particular problems. Power is

    derived from the team with the expertise to execute against a task. This

    culture uses a small team approach, where people are highly skilled and

    specialized in their own area of expertise. Additionally, these cultures often

    feature the multiple reporting lines seen in amatrix structure.

    http://en.wikipedia.org/wiki/Power_(social_and_political)http://en.wikipedia.org/wiki/Bureaucracyhttp://en.wikipedia.org/wiki/Matrix_managementhttp://en.wikipedia.org/wiki/Matrix_managementhttp://en.wikipedia.org/wiki/Bureaucracyhttp://en.wikipedia.org/wiki/Power_(social_and_political)
  • 8/12/2019 Shrinath Oc FINAL

    11/104

    11

    Person culture: formed where all individuals believe themselves superior

    to the organization. It can become difficult for such organizations to

    continue to operate, since the concept of an organization suggests that a

    group of like-minded individuals pursue organizational goals. However

    some professional partnerships operate well as person cultures, because

    each partner brings a particular expertise and clientele to the firm.

    Bet-the-company culture: This has slow feedback/reward and high risk,

    resulting in the following: Stress coming from high risk and delay before

    knowing if actions have paid off. The long view is taken, but then muchwork is put into making sure things happen as planned. Examples: aircraft

    manufacturers, oil companies.

    Factors affecting Organizational Culture

    Culture represents the beliefs, ideologies, policies, practices of an organization. It

    gives the employees a sense of direction and also controls the way they behave with

    each other. The work culture brings all the employees on a common platform and

    unites them at the workplace.

    There are several factors which affect the organization culture:

    The first and the foremost factor affecting culture is the individual

    working with the organization.

    The employees in their own way contribute to the culture of the

    workplace. The attitudes, mentalities, interests, perception and even the

    thought process of the employees affect the organization culture. Example -

    Organizations which hire individuals from army or defense background

    tend to follow a strict culture where all the employees abide by the set

    guidelines and policies. The employees are hardly late to work. It is the

    mindset of the employees which forms the culture of the place.

  • 8/12/2019 Shrinath Oc FINAL

    12/104

    12

    Organizations with majority of youngsters encourage healthy competition

    at the workplace and employees are always on the toes to perform better

    than the fellow workers.

    The sex of the employee also affects the organization culture.

    Organizations where male employees dominate the female counterparts

    follow a culture where late sitting is a normal feature. The male employees

    are more aggressive than the females who instead would be caring and

    softhearted.

    The nature of the business also affects the culture of the organization.

    Stock broking industries, financial services, banking industry are all

    dependent on external factors like demand and supply, market, earningper share and so on. When the market crashes, these industries have no

    other option than to terminate the employees and eventually affect the

    culture of the place. Market fluctuations lead to unrest, tensions and

    severely de motivate the individuals. The management also feels helpless

    when circumstances can be controlled by none. Individuals are unsure

    about their career as well as growth in such organizations.

    The culture of the organization is also affected by its goals and

    objectives.

    The strategies and procedures designed to achieve the targets of the

    organization also contribute to its culture.

    Individuals w o r k i n g w i t h g o v e r n m e n t organizations

    adhere t o t h e s e t guidelines but do not follow a procedure of

    feedback thus forming its culture.

    Fast paced industries like advertising, event management companies

    expect the employees to be attentive, aggressive and hyper active.

    The clients and the external parties to some extent also affect the

    work culture of the place.

    Organizations catering to UK and US Clients have no other option but to

    work in shifts to match their timings, thus forming the culture.

  • 8/12/2019 Shrinath Oc FINAL

    13/104

    13

    The management and its style of handling the employees also

    affect the culture of the workplace.

    There are certain organizations where the management allows the

    employees to take their own decisions and let them participate in strategy

    making. In such a culture, employees get attached to their management

    and look forward to a long term association with the organization.

    The management must respect the employees to avoid a culture where the

    employees just work for money and nothing else. They treat the

    organization as a mere source of earning money and look for a change in a

    short span of time.

    Models of Organizational Culture

    Robert A Cookes Model of Organizational Culture

    According to Robert A Cooke, the culture of an organization is the way

    employees behave at the workplace to ensure stable future and growth.

    Cooke has proposed three types of culture in an organization

    1. Constructive Culture

    There are certain organizations which encourage healthy interaction amongst

    the employees. The individuals have the liberty to share their ideas, exchange

    information and discuss things to come to an innovative solution beneficial to

    all. Conflicts arise when employees feel neglected and are not allowed to speak

    their minds. People crib amongst themselves when queries remain unattended

    leading to severe de motivation. A constructive culture encourages discussions

    and exchange of ideas amongst employees. Constructive culture motivates the

    employees and eventually extracts the best out of them.

  • 8/12/2019 Shrinath Oc FINAL

    14/104

    14

    The key features of a constructive culture

    are:

    Achievement: A constructive cu lt ure helps the employees to

    achieve the targets within the stipulated time frame.

    Self Actualizing: In this kind of culture, an employee stays motivated

    and realizes his full potential.

    Encouragement: A Constructive culture encourages emplo yees to

    deliver their level best and strive hard for furthering the image of the

    organization.

    Affiliative: The employees avoi d confl icts a nd unnec essar y

    disputes and promote a positive ambience at the workplace.

    2. Passive Culture

    In a passive culture, the employees behave in a way contrary to the way they

    feel is correct and should be the ideal way. In a passive culture, the main motive

    of the employee is to please the superiors and make his position safe and secure

    in the organization. In such a culture, employees unhappily adhere to the

    guidelines and follow the rules and regulations just to save their job.

    The characteristics of a passive culture are:

    Approval: In such a culture employees cant take decisions on their

    own.They need to take their bosss approval before implementing any idea.

    Conventional: Employees are bound by rules and regulations of

    the organization and act according to the prescribed standards only.

    Dependent: In such a culture, the performance of the employees is

    dependent on the superiors decisions and they blindly follow their bosss

    orders.

  • 8/12/2019 Shrinath Oc FINAL

    15/104

    15

    Avoidance: Employees tend to avoid their own personal interests,

    satisfaction and simply act according to the companys policies.

    3. Aggressive Culture

    This style is characterized with more emphasis on task than people. Because

    of the very nature of this style, people tend to focus on their own individual

    needs at the expense of the success of the group. The aggressive/defensive style

    is very stressful, and people using this style tend to make decisions based on

    status as opposed to expertise.

    Oppositional- This cultural norm is based on the idea that a need for

    security that takes the form of being very critical and cynical at times.

    People who use this style are more likely to question others work; however,

    asking those tough question often leads to a better product. Nonetheless,

    those who use this style may be overly-critical toward others, using

    irrelevant or trivial flaws to put others down.

    Power- This cultural norm is based on the idea that there is a need for

    prestige and influence. Those who use this style often equate their own self-

    worth with controlling others. Those who use this style have a tendency to

    dictate others opposing to guiding others actions.

    Competitive- This cultural norm is based on the idea of a need to protect

    ones status. Those who use this style protect their own status by comparing

    themselves to other individuals and outperforming them. Those who use this

    style are seekers of appraisal and recognition from others.

    Perfectionistic- This cultural norm is based on the need to attain flawless

    results. Those who often use this style equate their self-worth with the

    attainment of extremely high standards. Those who often use this style are

    always focused on details and place excessive demands on themselves and

    others.

  • 8/12/2019 Shrinath Oc FINAL

    16/104

    16

    Organizations with aggressive/defensive cultures encourage or require

    members to appear competent, controlled, and superior. Members who seek

    assistance, admit shortcomings, or concede their position are viewed as

    incompetent or weak. These organizations emphasize finding errors,

    weeding out "mistakes" and encouraging members to compete against each

    other rather than competitors. The short-term gains associated with these

    strategies are often at the expense of long-term growth.

    Charles Handys Model of Organizational Culture

    According to Charles Handys model, there are four types of culture

    which the organizations follow:

    1.Power culture:

    Concentratespower among a small group or a central figure and its control is

    radiating from its center like a web. Power cultures need only a few rules and

    little bureaucracybut swift in decisions can ensue.

    2.Role culture:

    Authorities are delegated as such within a highly defined structure. These

    organizations form hierarchical bureaucracies, where power derives from the

    personal position and rarely from an expert power. Control is made by

    procedures (which are highly valued), strict roles descriptions and authority

    definitions. These organizations have consistent systems and are very

    predictable. This culture is often represented by a "Roman Building" having

    pillars. These pillars represent the functional departments.

    3.Task culture:

    Teams are formed to solve particular problems. Power is derived from the

    team with the expertise to execute against a task. This culture uses a small

    http://en.wikipedia.org/wiki/Power_(social_and_political)http://en.wikipedia.org/wiki/Power_(social_and_political)
  • 8/12/2019 Shrinath Oc FINAL

    17/104

    17

    team approach, where people are highly skilled and specialized in their own

    area of expertise. Additionally, these cultures often feature the multiple

    reporting lines seen in amatrix structure.

    4.Person culture:

    Formed where all individuals believe themselves superior to the organization.

    It can become difficult for such organizations to continue to operate, since the

    concept of an organization suggests that a group of like-minded individuals

    pursue organizational goals. However some professional partnerships operate

    well as person cultures, because each partner brings a particular expertise and

    clientele to the firm.

    http://en.wikipedia.org/wiki/Matrix_managementhttp://en.wikipedia.org/wiki/Matrix_management
  • 8/12/2019 Shrinath Oc FINAL

    18/104

    18

    CHAPTER II

    RESEARCH METHODOLOGY

    Title of the study

    Organizational Culture at Styrolution ABS India Limited A perception study of 30

    respondents at Styrolution ABS India Limited.

    Significance of the Study

    One of the most important building blocks for a highly successful organization and

    an extra ordinary work place is Organizational Culture. In the past twenty five 25

    years the concept of Organizational Culture has gained wide acceptance as a way to

    understand human systems for an open system perspective, each aspect of the

    Organizational Culture can be seen as an important environmental condition affecting

    the system and its sub- systems.

    The purpose of this study is to understand how Culture helps in excellence of an

    organization in the era of liberalization and as well as globalization. Organizational

    Culture gives an identity to an organization which ultimately leads to effectiveness of

    an industry. Organizational culture is possibly the most critical factor determining an

    organizations capacity, effectiveness and longevity. It also contributes significantly to

    the organizations brand image. It creates energy and momentum. The energy will

    permeate the organization and create a new momentum for success. Above mentioned

    relevance of organizational culture supports the proposition that, in this

    competitive and globalize corporate scenario, there is a huge need of organizational

    development strategy at various work force departments, as this can improve the

    companys culture.

    This study is an insight in to the organizational culture prevailing in the

    company.

  • 8/12/2019 Shrinath Oc FINAL

    19/104

    19

    Objectives of the study

    1. To identify the culture prevailing in the organization

    2. To study different parameters of organizational culture like rules and

    policies, goals and measurement, training, ceremonies and events, management

    behavior, rewards and recognition, communication, enabling environment,

    organizational structure, conflict management, work life balance, motivation

    and performance appraisal and customer service

    3. To identify the pitfalls and provide necessary recommendations

    4. To make study of interpersonal relationship in the organization.

    5. To analyze the way of behavior and attitude of employeea towards their work

    and organization.

    Research Design

    Selltiz has defined Research Design as the arrangement of conditions for collection

    and analysis of data in a manner that aims to combine relevance to research purpose

    with economy in procedure.

    The research design is descriptive in nature emphasizing on the employees

    beliefs towards different variable in the organization. Such a design would help in

    giving an overall picture of ABS Ltd. It would further give an indication as to what

    is the current state of organizational culture and provide suggestion for improvement

    and opportunity for further development.

    Universe of Study

    The universe of study comprises of the employees of top level and middle level

    management of Styrolution ABS India Limited.

  • 8/12/2019 Shrinath Oc FINAL

    20/104

    20

    Sampling Procedure and Sample Size

    Out of the above mentioned universe a sample size of 30 respondents (10 percent of

    the universe) were selected by the use of simple random sampling technique.

    Tools for data collection

    The tool used for data collection was a questionnaire having fourty four

    questions evaluated on a four point scale. The tool works as a questionnaire where

    people were ready to fill it on their own at their own convenience but within the time

    limit set by the organization.

    [

    Period of Data Collection

    The data collection was done during the period of 15 thMarch, 2013 to 31stMarch,

    2013 i.e. month.

    Presentation of the Study

    The project is a presentation of detailed study of organizational Culture. The reportis presented in the following way:

    Chapter IIntroduction

    Chapter IIReview of Literature

    Chapter IIIData Analysis and interpretations

    Chapter IVMajor Findings, Conclusions and Suggestions

    Limitations of the Study

    1. Being a learner in research, there can be few mistakes occurred in course of

    study but they are part of learning the subject and system as whole.

    2. In some cases the employees may not be ready to respond.

    3. Since the study is concerned with exploring the reaction of the respondents

  • 8/12/2019 Shrinath Oc FINAL

    21/104

    21

    hence the element of subjectivity cannot be ruled out.

    4. Culture reflects the position of the past few years of the various practices, but

    does not reflect the current situation of the organization.

    5. There was very less time for data collection.

  • 8/12/2019 Shrinath Oc FINAL

    22/104

    22

    CHAPTER III

    REVIEW OF LITERATURE

    In this chapter the researcher has attempted to review the literature of the past studies

    and the various theories which have been relevant to the aspect of study of

    organizational Culture. This would help to know the evolution of the aspect as well

    as its importance and the significance of the studies done on the Organizational

    Culture.

    Views on organizational culture

    Something that an organization has

    Culture as Variable takes on the perspective that culture is something that an

    organization has. Culture is just one entity that adds to the organization as a whole.

    Culture can be manipulated and altered depending on leadership and members. This

    perspective believes in a strong culture where everyone buys into it.

    Something that an organization is

    Culture as Root Metaphor takes the perspective that culture is something the

    organization is. Culture is basic, but with personal experiences people can view it a

    little differently. This view of an organization is created through communication and

    symbols. There can be competing metaphors.

    The organizational communication perspective on culture views culture in three

    different ways:

    Traditionalism: Views culture through objective things such as stories,

    rituals, and symbol

    Interpretivism: Views culture through a network of shared

    meanings (organization members sharing subjective meanings)

    Critical-Interpretivism: Views culture through a network of shared

  • 8/12/2019 Shrinath Oc FINAL

    23/104

    23

    meanings as well as the power struggles created by a similar network of

    competing meanings

    Several methods have been used to classify organizational culture. While there is

    no single typeof organizational culture and organizational cultures vary widely from

    one organization to the next, commonalities do exist and some researchers have

    developed models to describe different indicators of organizational cultures. Some are

    described below:

    Hofstede (1980), demonstrated that there are national and regional cultural

    groupings that affect the behavior of organizations. Hofstede looked for national

    differences between over 100,000 of IBM's employees in 50 different countries and

    three regions of the world, in an attempt to find aspects of culture that might influence

    business behavior.

    Hofstede identified four dimensions of culture in his study of national

    influences:

    Power distance - The degree to which a society expects there to be

    differences in the levels of power. A high score suggests that there is an

    expectation that some individuals wield larger amounts of power than

    others. A low score reflects the view that all people should have equal

    rights.

    Uncertainty avoidance - Reflects the extent to which a society accepts

    uncertainty and risk.

    Individualism v/s. Collectivism - individualism is contrasted with

    collectivism, and refers to the extent to which people are expected tostand up for themselves, or alternatively act predominantly as a member

    of the group or organization. However, recent researches have shown that

    high individualism may not necessarily mean low collectivism, and vice

    versa. Research indicates that the two concepts are actually unrelated.

    Some people and cultures might have both high individualism and high

    collectivism, for example. Someone who highly

  • 8/12/2019 Shrinath Oc FINAL

    24/104

    24

    values duty to his or her group does not necessarily give a low

    priority to personal freedom and self-sufficiency

    Masculinity vs. Femininity - refers to the value placed on traditionally

    male or female values. Male values for example include competitiveness,

    assertiveness, ambition, and the accumulation of wealth and material

    possessions.

    Sinha (1980), study on work culture recommended the salience of the NT style as an

    alternative model within the Indian culture. The following typical characteristics that

    the Indian subordinates bring to the organization let to the formulation of the NT style.

    Indian subordinates tend to depend excessively on their superiors, with

    whom they want to cultivate personalized rather than contractual work

    relationship.

    They readily accept the authority of their superior and yield to his or her

    demands.

    Work is not valued in itself.

    Yet the subordinates are willing to work extra hard as a part of their

    efforts to maintain a personalized relationship with the superior

    (Kakar 1974; Pareek, 1968; Sinha 1980).

    Under such conditions according to Sinha 1980, a nurturing- task leader would be

    more effective. According to Sinha, the NT leader cares for his subordinates, shows

    affection, takes personal interest in their well being and above all, is committed to

    their growth. He or she however, makes his or her nurturance contingent on

    subordinatestasks accomplishment. The effectiveness of the NT style has recently

    been demonstrated in a number of laboratory and field investigations by Sinha and

    others (reviews as those of Ansari, 1986; Sinha 1983). In these studies, the style was

    perceived as distinctly different from other style and it was found to have a positive

    impact on several indicators of effectiveness commitment, facets of job satisfaction

    and organizational productivity.

  • 8/12/2019 Shrinath Oc FINAL

    25/104

    25

    Charles Handy (1985), popularized the 1972 work of Roger Harrison of looking at

    culture which some scholars have used to link organizational structure to organizational

    culture. He describes Harrison's four types thus:

    A Power Culture which concentrates power among a few. Control

    radiates from the center like a web. Power and influence spread out

    from a central figure or group. Power desires from the top person and

    personal relationships with that individual matters more than any formal

    title of position. Power Cultures have few rules and little bureaucracy;

    swift decisions can ensue.

    In a Role Culture, people have clearly delegated authorities within a

    highly defined structure. Typically, these organizations form hierarchical

    bureaucracies. Power derives from a person's position and little scope

    exists for expert power. Controlled by procedures, roles descriptions and

    authority definitions. Predictable and consistent systems and procedures are

    highly valued.

    By contrast, in a Task Culture, teams are formed to solve particular

    problems.Power derives from expertise as long as a team requires expertise.These cultures often feature the multiple reporting lines of a matrix

    structure. It is all a small team approach, who are highly skilled and

    specialist in their own markets of experience.

    A Person Culture exists where all individuals believe themselves superior

    to the organization. Survival can become difficult for such

    organizations, since the concept of an organization suggests that a

    group of like-minded individuals pursue the organizational goals. Some

    professional partnerships can operate as person cultures, because each

    partner brings a particular expertise and clientele to the firm.

  • 8/12/2019 Shrinath Oc FINAL

    26/104

    26

    ORielly, Chatman & Caldwell (1991), developed a model based on the belief that

    cultures can be distinguished by values that are reinforced within organizations. Their

    Organizational Profile Model (OCP) is a self reporting tool which makes

    distinctions according seven categories - Innovation, Stability, and Respect for

    People, Outcome Orientation, and Attention to Detail, Team Orientation, and

    Aggressiveness. The model is not intended to measure how organizational culture

    effects organizational performance, rather it measures associations between the

    personalities of individuals in the organization and the organizations culture.

    Kotter and Heskett (1992), organizations with adaptive cultures perform much

    better than organizations with unadaptive cultures. An adaptive culture translates into

    organizational success; it is characterized by managers paying close attention to all

    of their constituencies, especially customers, initiating change when needed, and

    taking risks. An unadaptive culture can significantly reduce a firm's effectiveness,

    disabling the firm from pursuing all its competitive/operational options.

    Schein (1992), the two main reasons why cultures develop in organizations is due to

    external adaptation and internal integration. External adaptation reflects an

    evolutionary approach to organizational culture and suggests that cultures develop andpersist because they help an organization to survive and flourish. If the culture is

    valuable, then it holds the potential for generating sustained competitive advantages.

    Additionally, internal integration is an important function since social structures are

    required for organizations to exist. Organizational practices are learned through

    socialization at the workplace. Work environments reinforce culture on a daily basis

    by encouraging employees to exercise cultural values. Organizational culture is

    shaped by multiple factors, including the following:

    External environment

    Industry

    Size and nature of the organizations workforce

    Technologies the organization uses

    The organizations history and ownership

  • 8/12/2019 Shrinath Oc FINAL

    27/104

    27

    There are many different types of communication that contribute in creating

    an organizational culture.

    Metaphors such as comparing an organization to a machine or a family

    reveal employeesshared meanings of experiences at the organization.

    Stories can provide examples for employees of how to or not to act in

    certain situations.

    Rites and ceremonies combine stories, metaphors, and symbols into one.

    Several different kinds of rites that affect organizational culture:

    Rites of passage: employees move into new roles

    Rites of degradation: employees have power taken away from them

    Rites of enhancement: public recognition for an employees

    accomplishments

    Rites of renewal: improve existing social structures

    Rites of conflict reduction: resolve arguments between certain

    members or groups

    Rites of integration: reawaken feelings of membership in the

    organization

    Reflexive comments are explanations, justifications, and criticisms of

    our own actions. This includes:

    Plans: comments about anticipated actions

    Commentaries: comments about action in the present

    Accounts: comments about an action or event that has already occurred

    .

  • 8/12/2019 Shrinath Oc FINAL

    28/104

    28

    Knight (1997), Lumpkin & Dess (2001), Stevenson (2001) & Jarilio (1990), in their

    studies reported that proactiveness can be conceptualized as the level of

    aggressive behavior directed at rival firms and the inclination of firms to actively

    pursue favorable business opportunities. Firms operating in cultures that place an

    emphasis on assertive and decisive action, that believe conflict and competition

    are healthy mechanism for social interaction and that place a high emphasis on

    taking advantage of potential

    Opportunities will exhibit higher level of proactive behavior than organizations in

    cultures that value tranquility and stability.

    Robbins (1998), states that a company with a conservative culture fills with people

    who self respect not to take risks and not to admit mistakes. These are not the people

    who will come rushing with open arms when someone proclaim. Shifting a culture

    means addressing fears with substance: the organization must factor risk taking into

    its rewards and performance measures. That support must come out in daily

    interactions. And even then, the best learning comes from carefully separating

    judgments from facts, and promoting the search for solutions, rather than rehashing

    blame.

    Rajendran (2001), in his research further indicates that no organizations can be

    effective unless its members are motivated to work together. Building a team with

    subordinates and to make an effective organization is not a onetime task. Maintain a

    healthy team and developing its demands requires continuous attention. Considerable

    efforts have to be put into ensuring that differing personalities are able to relate to

    communicate with and value the contribution of their colleagues.

    Ruin (2001), in his studies noted that transparent and sincere communication is an

    important ingredient of positive work culture. For an organizational success, open and

    honest communication among employees and to outsiders is paramount. Transparent

    and sincere communication promotes peaceful and amicable working environment,

    breeds creativity and expands productivity. Transparent and clear communication

    develops a learning company and its people are prepared to speak, willing to listen and

  • 8/12/2019 Shrinath Oc FINAL

    29/104

    29

    assimilate instructions, express frank opinions or speak without fear or fervor, and

    everyone is prepared to give chances to each others opinions or ideas, and in the end

    grow and move forward together in harmony. Credible organizational work culture

    ensures that policy in the company propagates honest, integral and transparent

    communication both internally (among employees and management) and externally

    (with customers, outsiders and the public)

    Corporate Leadership Council (2002), study found that cultural traits such as

    risk taking, internal communications, and flexibility are some of the most important

    drivers of performance, and may impact individual performance. Furthermore,

    innovativeness, productivity through people, and the other cultural factors cited by

    Peters and Waterman (1982) also have positive economic consequences.

    Harvard Business School (2003), study reported that culture has a significant impact

    on an organizations long-term economic performance. The study examined the

    management practices at 160 organizations over ten years and found that culture can

    enhance performance or prove detrimental to performance. Organizations with

    strong performance-oriented cultures witnessed far better financial growth.

    Hagberg (2003), has recently completed a study of organizational culture that

    sheds lights upon problems related to openness in decision making. According to the

    research finding executives that they actively solicit employee input in decision

    making, and they highly value employee input. According to the data they see

    themselves as highly participative in their management style, believe they actively

    seek out feedback and consider themselves open to alternative views. Employees

    on the other hand, dont confirm this perspective. Rather, they remain skeptical of

    management openness to feedback and feel their views do not receive fair

    consideration in decision making.

    Adkins and Caldwell (2004), found that job satisfaction was positively associated

    with the degree to which employees fit into both the overall culture and subculture

    in which they worked. A perceived mismatch of the organizations culture and

    what employees felt the culture should be is related to a number of negative

  • 8/12/2019 Shrinath Oc FINAL

    30/104

    30

    consequences including lower job satisfaction, higher job strain, general stress, and

    turnover intent.

    It has been proposed that organizational culture may impact the level of employee

    creativity, the strength of employee motivation, and the reporting of unethical

    behavior, but more research is needed to support these conclusions.

    Organizational culture also has an impact on recruitment and retention. Individuals

    tend to be attracted to and remain engaged in organizations that they perceive

    to be compatible. Additionally, high turnover may be a mediating factor in the

    relationship between culture and organizational performance. Deteriorating company

    performance and an unhealthy work environment are signs of an overdue cultural

    assessment.

    Edgar Schein (2004)

    "A pattern of shared basic assumptions that was learned by a group as it solved

    its problems of external adaptation and internal integration, that has worked well

    enough to be considered valid and, therefore, to be taught to new members as the

    correct way you perceive, think, and feel in relation to those problems"(Schein, 2004,

    p. 17).

    According to Schein (2004), cultureis the most difficult organizational attribute to

    change, outlasting organizational products, services, founders and leadership and all

    other physical attributes of the organization. His organizational model illuminates

    culture from the standpoint of the observer, described by three cognitive levels of

    organizational culture.

    At the first and most cursory level of Schein's model is organizational attributes

    that can be seen, felt and heard by the uninitiated observer - collectively known as

    artifacts. Included are the facilities, offices, furnishings, visible awards and

    recognition, the way that its members dress, how each person visibly interacts with

    each other and with organizational outsiders, and even company slogans, mission

    statements and other operational creeds.

  • 8/12/2019 Shrinath Oc FINAL

    31/104

    31

    Artifacts comprise the physical components of the organization that relay cultural

    meaning. Daniel Denison (1990) describes artifacts as the tangible aspects of

    culture shared by members of an organization. Verbal, behavioral and physical artifacts

    are the surface manifestations of organizational culture

    Rituals, the collective interpersonal behavior and values as demonstrated by that

    behavior, constitute the fabric of an organization's culture The contents of myths,

    stories, and sagas reveal the history of an organization and influence how people

    understand what their organization values and believes. Language, stories, and

    myths are examples of verbal artifacts and are represented in rituals and

    ceremonies. Technology and art exhibited by members or an organization are

    examples of physical artifacts.

    The second level deals with the professed culture of an organization's members -

    the values. Shared values are individualspreferences regarding certain aspects of the

    organizations culture (e.g. loyalty, customer service). At this level, local and personal

    values are widely expressed within the organization. Basic beliefs and assumptionsinclude individuals' impressions about the trustworthiness and supportiveness of an

    organization, and are often deeply ingrained within the organizations culture.

    Organizational behavior at this level usually can be studied by interviewing the

    organization's membership and using questionnaires to gather attitudes about

    organizational membership.

    At the third and deepest level, the organization's tacit assumptions are found. These

    are the elements of culture that are unseen and not cognitively identified in everyday

    interactions between organizational members. Additionally, these are the elements

    of culture which are often taboo to discuss inside the organization. Many of these

    'unspoken rules' exist without the conscious knowledge of the membership. Those with

    sufficient experience to understand this deepest level of organizational culture

    usually become acclimatized to its attributes over time, thus reinforcing the invisibility

  • 8/12/2019 Shrinath Oc FINAL

    32/104

    32

    of their existence. Surveys and casual interviews with organizational members cannot

    draw out these attributesrather much more in-depth means is required to first identify

    then understand organizational culture at this level. Notably, culture at this level is the

    underlying and driving element often missed by organizational behaviorists.

    Using Schein's model, understanding paradoxical organizational behaviors becomes

    more apparent. For instance, an organization can profess highly aesthetic and moral

    standards at the second level of Schein's model while simultaneously displaying

    curiously opposing behavior at the third and deepest level of culture. Superficially,

    organizational rewards can imply one organizational norm but at the deepest level

    imply something completely different. This insight offers an understanding of the

    difficulty that organizational newcomers have in assimilating organizational culture

    and why it takes time to become acclimatized. It also explains why organizational

    change agents usually fail to achieve their goals: underlying tacit cultural norms are

    generally not understood before would-be change agents begin their actions. Merely

    understanding culture at the deepest level may be insufficient to institute cultural

    change because the dynamics of interpersonal relationships (often under threatening

    conditions) are added to the dynamics of organizational culture while attempts are

    made to institute desired change.

    Stanley G. Harris argues that five categories of in-organization schemata are

    necessary for organizational culture:

    Schemata (plural of schema) are knowledge structures a person forms from past

    experiences, allowing the person to respond to similar events more efficiently in

    the future by guiding the processing of information. A person's schemata are created

    through interaction with others, and thus inherently involve communication.

    Self-in-organization schemata: a person's concept of oneself within the

    context of the organization, including her/his personality, roles, and

    behavior.

  • 8/12/2019 Shrinath Oc FINAL

    33/104

    33

    Person-in-organization schemata: a person's memories,

    impressions, and expectations of other individuals within the

    organization.

    Organization schemata: a subset of person schemata, a persons

    generalized perspective on others as a whole in the organization.

    Object/concept-in-organization schemata: knowledge an individual has

    of organization aspects other than of other persons.

    Event-in-organization schemata: a person's knowledge of social events

    within an organization.

    All of these categories together represent a person's knowledge of an organization.

    Organizational culture is created when the schematas (schematic structures) of

    differing individuals across and within an organization come to resemble each other

    (when any one person's schemata come to resemble another person's schemata because

    of mutual organizational involvement), primarily done through organizational

    communication, as individuals directly or indirectly share knowledge and meanings.

    Deal and Kennedy defined organizational culture as the way things get done

    around here. Deal and Kennedy created a model of culture that is based on 4 different

    types of organizations. They each focus on how quickly the organization receives

    feedback, the way members are rewarded, and the level of risks taken. Deal and

    KennedysFour Cultures:

    Work-hard, play-hard culture: This has rapid feedback/reward and

    low risk resulting in Stress coming from quantity of work rather than

    uncertainty. High- speed action leading to high-speed recreation. Examples:

    Restaurants, software companies.

    Tough-guy macho culture : This has rap id feed back/reward an d

    high risk, resulting in the following: Stress coming from high risk and

    potential loss/gain of reward. Focus on the present rather than the longer-

    term future. Examples: police, surgeons, sports.

  • 8/12/2019 Shrinath Oc FINAL

    34/104

    34

    Process culture: This has slow feedback/reward and low risk, resulting

    in the following: Low stress, plodding work, comfort and security. Stress

    that comes from internal politics and stupidity of the system. Development

    of bureaucracies and other ways of maintaining the status quo. Focus onsecurity of the past and of the future. Examples: banks, insurance companies.

    Bet-the-company culture: This has slow feedback/reward and high

    risk, resulting in the following: Stress coming from high risk and delay

    before knowing if actions have paid off. The long view is taken, but then

    much work is put into making sure things happen as planned. Examples:

    aircraft manufacturers, oil companies.

    Gerry Johnson described a cultural web, identifying a number of elements that can

    be used to describe or influence Organizational Culture:

    The Paradigm: What the organization is about; what it does; its

    mission; its values.

    Control Systems: The processes in place to monitor what is going on.

    Role cultures would have vast rulebooks. There would be more

    reliance on individualism in a power culture. Organizational Structures: Reporting lines, hierarchies, and the way that

    work flows through the business.

    Power Structures: Who makes the decisions, how widely spread is

    power, and on what is power based?

    Symbols: These include organizational logos and designs, but also extend

    to symbols of power such as parking spaces and executive washrooms.

    Rituals and Routines: Management meetings, board reports and so onmay become more habitual than necessary.

    Stories and Myths: build up about people and events, and convey a

    message about what is valued within the organization.

    These elements may overlap. Power structures may depend on control systems,

    which may exploit the very rituals that generate stories which may not be true.

  • 8/12/2019 Shrinath Oc FINAL

    35/104

    35

    Stephen McGuire defined and validated a model of organizational culture that

    predicts revenue from new sources. An Entrepreneurial Organizational Culture (EOC)

    is a system of shared values, beliefs and norms of members of an organization,

    including valuing creativity and tolerance of creative people, believing that innovating

    and seizing market opportunities are appropriate behaviors to deal with problems of

    survival and prosperity, environmental uncertainty, and competitors' threats, and

    expecting organizational members to behave accordingly.

    Elements

    People and empowerment focused

    Value creation through innovation and change

    Attention to the basics

    Hands-on management

    Doing the right thing

    Freedom to grow and to fail

    Commitment and personal responsibility

    Emphasis on the future

    Impacts

    Research suggests that numerous outcomes have been associated either directly

    or indirectly with organizational culture. A healthy and robust organizational culture

    may provide various benefits, including the following:

    Competitive edge derived from innovation and customer service

    Consistent, efficient employee performance

    Team cohesiveness

    High employee morale

    Strong company alignment towards goal achievement

    Although little empirical research exists to support the link between

    organizational culture and organizational performance, there is little doubt among

  • 8/12/2019 Shrinath Oc FINAL

    36/104

    36

    experts that this relationship exists. Organizational culture can be a factor in the

    survival or failure of an organization - although this is difficult to prove considering the

    necessary longitudinal analyse are hardly feasible. The sustained superior

    performance of firms like IBM, Hewlett-Packard, Procter & Gamble, and McDonald's

    may be, at least partly, a reflection of their organizational cultures.

    INDIAN CULTURAL PARAMETERS

    Since Indian Culture parameters are not very clear in accordance with the

    western authors, there is incoherence in taking anything as the basic parameters of

    Indian organizational culture. Many authors have attempted to deal with the nature

    of Indian basic values and their relationships with organizational functioning and

    human behavior (Sinha and Sinha, 1983; Tripathi, 1988; Sinha, 1987). Indians are

    perceived to be affliliative with a marked preference for personalized relationships

    (Dayal, 1977); dependency prone (Pareek, 1968; Sinha, 1980); with low work ethic

    and high leisure or "Aram" ethic (Sinha and Sinha, 1980) and governed by

    social norms about responsibility, authority, equality and interpersonal relations in

    their behavior even in the organizational setting (Pareek, 1979). Any analysis of

    values in the Indian context is bound to be impressionistic, and stereotyped. Whatis need is an effort to identify the basic cultural values that have their mooring

    in our socio-cultural reality and the processes through which they influence work

    behavior

  • 8/12/2019 Shrinath Oc FINAL

    37/104

    37

    CHAPTER IV

    DATA ANALYSIS AND INTERPRETATIONS

    SIMPLE FREQUENCY

    TABLES

    SECTION AGENERAL PROFILE

    Table (A): Distribution of the Respondents in terms of Gender

    Gender Frequency Percentage (%)

    1 Male 29 96.67

    2 Female 1 3.33

    Total 30 100.00

    Figure (A): Distribution of the Respondents in terms of Gender

    From the table A it can be interpreted that out of 30 respondents 29 respondents

    (96.67%) are male and 1 respondent (3.33%) is female.

    29

    1

    Gender

    male

    female

  • 8/12/2019 Shrinath Oc FINAL

    38/104

    38

    Table (B): Distribution of the Respondents according to Age Group

    Sr. No. Age Group Frequency Percentage (%)

    1 2534 Years 7 23.33

    2 3544 Years 8 26.67

    3 4554 Years 10 33.33

    4 55 and Above 5 16.67

    Total 30 100.00

    Figure (B): Distribution of the Respondents according to Age Group

    From the table B it can be interpreted that out of 30 respondents 7 respondents

    (23.33%) are within the age group of 25-34 years, 8 respondents (26.67%) are

    within the age group of 3544 years, 10 respondents (33.33%) are in the age

    group of 45-54 years and 5 respondents (16.67%) are in the age group of 55 years

    and above.

    7

    810

    5

    Age Group

    2534 Years

    3544 Years

    4554 Years

    55 and Above

  • 8/12/2019 Shrinath Oc FINAL

    39/104

    39

    Table (C): Distribution of the Respondents in terms of Designation

    Sr. No. Designation Frequency Percentage (%)1 General manager 2 6.67

    2 Deputy General manager 4 13.33

    3 Senior Manager 3 10

    4 Manager 5 16.67

    5 Deputy Manager 3 10

    6 Senior Executive 3 10

    7 Executive 4

    8 Officer 6 20

    Total 30 100.00

    Figure (C): Distribution of the Respondents in terms of Designation

    From the table C it can be interpreted that out of 30 respondents 2 respondents

    (6.67%) are General Managers, 4 respondents (13.33%) are Deputy General

    Managers, 3 respondents (10%) are Senior Managers, 5 respondents (16.67%) are

    managers, 3 respondents (10%) are Deputy Managers, 3 respondents (10%) are Senior

    Executives, 4 respondents (13.33%) are Executives and 6 respondents (20%) are

    Officers.

    2

    4

    3

    5

    3

    3

    4

    6

    Designation

    General manager

    Deputy General manager

    Senior Manager

    Manager

    Deputy Manager

    Senior Executive

    Executive

    Officer

  • 8/12/2019 Shrinath Oc FINAL

    40/104

    40

    Table (D): Distribution of the Respondents in terms of Educational

    Qualification

    (Highest degree of Qualification)

    Sr. No. Designation Frequency Percentage (%)

    1 Under Graduate 3 10

    2 Graduate 14 46.67

    3 Post Graduate 13 43.33

    Total 30 100.00

    Figure (D): Distribution of the Respondents in terms of Educational Qualification

    From the table D it can be interpreted that out of 30 respondents 3 respondents (10%)

    are Under Graduates, 14 respondents (46.67%) are Graduates, 13 respondents (43.33%)

    are Post Graduates.

    3

    14

    13

    Educational Qualifications

    Under Graduate

    Graduate

    Post Graduate

  • 8/12/2019 Shrinath Oc FINAL

    41/104

    41

    Table (E): Distribution of the Respondents in terms of Experience

    Sr. No. Experience Frequency Percentage (%)

    1 Less than 1 year 1 3.33

    2 24 years 3 10

    3 57 years 1 3.33

    4 More than 7 years 25 83.34

    Total 30 100.00

    Figure (E): Distribution of the Respondents in terms of Experience

    From the table E it can be interpreted that out of 30 respondents 1 respondent (3.33%)

    is having experience less than 1 year, 3 respondents (10%) are having experience

    between 2 to 4 years, 1 respondent (3.33%) is having experience between 5 to 7 years

    and 25 respondents (83.34%) have experience of more than 7 years.

    13

    1

    25

    Experience

    Less than 1 year

    24 years

    57 years

    More than 7 years

  • 8/12/2019 Shrinath Oc FINAL

    42/104

    42

    Section BRules and Policies

    Table 1.1: Showing whether the rules and norms are well informed

    Sr. No. Particulars Frequency Percentage (%)

    1 Practiced in the company 24 80

    2 Not practiced in the company 4 13.33

    3 Not aware of the practice 0 0

    4 Have no opinion about the practice 2 6.67

    Total 30 100.00

    Figure 1.1: Showing whether the rules and norms are well informed

    From the table 1.1 it can be interpreted that out of 30 respondents 24 respondents (80%)believe that the rules and norms are well informed, 4 respondents (13.33%) believe that

    the rules and norms are not well informed, 0 respondent (0%) are not aware of this

    practice being followed and 2 respondents (6.67%) have no opinion whether the rules

    and norms are well informed or not.

    24

    4

    0

    2

    Rules and Norms

    Practiced in the company

    Not practiced in thecompany

    Not aware of the practice

    Have no opinion about the

    practice

  • 8/12/2019 Shrinath Oc FINAL

    43/104

    43

    Table 1.2: Showing whether the norms are decided in line with applicable laws

    Sr. No. Particulars Frequency Percentage (%)

    1 Practiced in the company 23 76.67

    2 Not practiced in the company 1 3.33

    3 Not aware of the practice 4 13.33

    4 Have no opinion about the practice 2 6.67

    Total 30 100.00

    Figure 1.2: Showing whether the norms are decided in line with applicable laws

    From the table 1.2 it can be interpreted that out of 30 respondents 23 respondents

    (76.67%) believe that the rules are decided in line with applicable laws, 1 respondent

    (3.33%) believe that the rules are not decided in line with applicable laws, 4

    respondents (13.33%) are not aware of this practice being followed and 2respondents (6.67%) have no opinion about the practice.

    23

    1

    4

    2

    Norms are decided in line with applicable laws

    Practiced in the company

    Not practiced in the

    company

    Not aware of the practice

    Have no opinion about the

    practice

  • 8/12/2019 Shrinath Oc FINAL

    44/104

    44

    Table 1.3: Showing whether the rules and norms are revised on the regular basis

    Sr. No. Particulars Frequency Percentage (%)

    1 Practiced in the company 24 80

    2 Not practiced in the company 5 16.67

    3 Not aware of the practice 1 3.33

    4 Have no opinion about the practice 0 0

    Total 30 100.00

    Figure 1.3: Showing whether the rules and norms are revised on the regular

    basis

    From the table 1.3 it can be interpreted that out of 30 respondents 24 respondents

    (80%) believe that the rules and norms are revised on regular basis, 5 respondents(16.67%) believe that the rules and norms are not revised on regular basis, 1

    respondent (3.33%) is not aware of this practice being followed and 0 respondents

    (0%) have no opinion whether the rules and norms are revised on regular basis or

    not.

    24

    5

    1

    0

    Rules and Norms revised regularly

    Practiced in the company

    Not practiced in the

    companyNot aware of the practice

    Have no opinion about the

    practice

  • 8/12/2019 Shrinath Oc FINAL

    45/104

    45

    Table 1.4: Showing whether the rules are applied uniformly and are

    followed

    Sr. No. Particulars Frequency Percentage (%)

    1 Practiced in the company 24 80

    2 Not practiced in the company 2 6.67

    3 Not aware of the practice 0 0

    4 Have no opinion about the practice 4 13.33

    Total 30 100.00

    Figure 1.4: Showing whether the rules are applied uniformly and are followed

    From the table 1.4 it can be interpreted that out of 30 respondents 24 respondents(80%) believe that the rules are applied uniformly and are followed, 2 respondents

    (6.67%) believe that the rules are not applied uniformly and are followed, 0

    respondents ( 0%) are not aware of this practice being followed and 4 respondents

    (13.33%) have no opinion whether the rules are applied uniformly and are followed.

    24

    2

    0 4

    Rules applied uniformly

    Practiced in the company

    Not practiced in thecompany

    Not aware of the practice

    Have no opinion about the

    practice

  • 8/12/2019 Shrinath Oc FINAL

    46/104

    46

    Section CGoals and Measurement

    Table 2.1: showing whether the individual goals of employee are in

    alignment with the company goals

    Sr. No. Particulars Frequency Percentage (%)

    1 Practiced in the company 20 66.67

    2 Not practiced in the company 8 26.67

    3 Not aware of the practice 1 3.33

    4 Have no opinion about the practice 1 3.33

    Total 30 100.00

    Figure 2.1: showing whether the individual goals of employee are in

    alignment with the company goals

    From the table 2.1 it can be interpreted that out of 30 respondents 20 respondents

    (66.67%) believe that the individual goals of employee are in alignment with the

    company goals, 8 respondents (26.67%) believe that the individual goals of employee

    are not in alignment with the company goals, 1 respondent (3.33%) i s not aware of

    this practice being followed and 1 respondent (3.33%) have no opinion whether the

    individual goals of employee are in alignment with the company goals.

    20

    8

    1 1

    Indvidual goals are in allignment

    Practiced in the company

    Not practiced in the

    company

    Not aware of the practice

    Have no opinion about the

    practice

  • 8/12/2019 Shrinath Oc FINAL

    47/104

    47

    Table 2.2: showing whether all employees are made clear with the goals of

    the organization

    Sr. No. Particulars Frequency Percentage (%)

    1 Practiced in the company 22 73.33

    2 Not practiced in the company 5 16.67

    3 Not aware of the practice 0 0

    4 Have no opinion about the practice 3 10

    Total 30 100.00

    Figure 2.2: showing whether all employees are made clear with the goals of the

    organization

    From the table 2 . 2 it can be interpreted that out of 30 respondents 22

    respondents (73.33%) believe that all employees are made clear with the goals of

    the organization, 5 respondents (16.67%) believe that all employees are not made

    clear with the goals of the organization, 0 respondent (0%) are not aware of this

    practice being followed and 3 respondents (10%) have no opinion whether all

    employees are made clear with the goals of the organization.

    22

    5

    03

    Made clear with the goals of the organization

    Practiced in the company

    Not practiced in the

    company

    Not aware of the practice

    Have no opinion about the

    practice

  • 8/12/2019 Shrinath Oc FINAL

    48/104

    48

    Table 2.3: showing whether the organization makes both long and short term goals

    Sr. No. Particulars Frequency Percentage (%)

    1 Practiced in the company 22 73.33

    2 Not practiced in the company 1 3.33

    3 Not aware of the practice 5 16.67

    4 Have no opinion about the practice 2 6.67

    Total 30 100.00

    Figure 2.3: showing whether the organization makes both long and short term goals

    From the table 2 . 3 it can be interpreted that out of 30 respondents 22

    respondents (73.33%) believe that the organization makes both long term and

    short term goals, 1 respondents (3.33%) believe that the organization does not

    makes both long term and short term goals, 5 respondents (16.67%) are not aware

    of this practice being followed and 2 respondents (6.67%) have no opinion whetherthe organization makes both long term and short term goals or not.

    22

    1

    5

    2

    Makes both long and short term goals

    Practiced in the company

    Not practiced in the

    company

    Not aware of the practice

    Have no opinion about thepractice

  • 8/12/2019 Shrinath Oc FINAL

    49/104

    49

    Table 2.4: showing whether employees identify with the organization and

    the success of the organization as being of direct benefit to them

    Sr. No. Particulars Frequency Percentage (%)

    1 Practiced in the company 24 80

    2 Not practiced in the company 0 0

    3 Not aware of the practice 3 10

    4 Have no opinion about the practice 3 10

    Total 30 100.00

    Figure 2.4: showing whether employees identify with the organization and the

    success of the organization as being of direct benefit to them

    From the table 2 . 4 it can be interpreted that out of 30 respondents 24

    respondents (80%) believe that whether employees identify with the organization

    and the success of the organization as being direct benefit to them, 0 respondents

    (0%) believe that employees do not identify with the organization and the success of

    the organization as being direct benefit to them, 3 respondents (10%) are not aware

    of this practice being followed and 3 respondents (10%) have no opinion whether

    employees identify with the organization and the success of the organization as being

    direct benefit to them.

    24

    0

    3

    3

    Success of organization as direct benefit

    Practiced in the company

    Not practiced in the

    companyNot aware of the practice

    Have no opinion about the

    practice

  • 8/12/2019 Shrinath Oc FINAL

    50/104

    50

    Table 2.5: showing whether goals are measured and proper plans are formulated to

    accomplish them

    Sr. No. Particulars Frequency Percentage (%)

    1 Practiced in the company 21 70

    2 Not practiced in the company 2 6.67

    3 Not aware of the practice 1 3.33

    4 Have no opinion about the practice 6 20

    Total 30 100.00

    Figure 2.5: showing whether goals are measured and proper plans are

    formulated to accomplish them

    From the table 2.5 it can be interpreted that out of 30 respondents 21

    respondents (70%) believe that the goals are measured and proper plans are

    formulated to accomplish them, 2 respondents (6.67%) believe that the goals are

    not measured and proper plans are not formulated to accomplish them, 1

    respondents (3.33%) are not aware of this practice being followed and 6

    respondents (20%) have no opinion whether the goals are measured and proper plans

    are formulated to accomplish them or not.

    21

    2

    1

    6

    Goals are measured and plans are formed

    Practiced in the company

    Not practiced in the

    companyNot aware of the practice

    Have no opinion about the

    practice

  • 8/12/2019 Shrinath Oc FINAL

    51/104

    51

    Section DCeremonies and events

    Table 3.1: showing whether the employees have frequent get togather on

    various occasions

    Sr. No. Particulars Frequency Percentage (%)

    1 Practiced in the company 9 30

    2 Not practiced in the company 14 46.67

    3 Not aware of the practice 4 13.33

    4 Have no opinion about the practice 3 10

    Total 30 100.00

    Figure 3.1: showing whether the employees have frequent get togather on various

    occasions

    From the table 3.1 it can be interpreted that out of 30 respondents 9 respondents

    (30%) believes that the employees have frequent get together on various occasions,

    14 respondents (46.67%) believes that the employees do not have frequent get

    together on various occasions, 4 respondents (13.33%) are not aware of this practice

    being followed and 3 respondents (10%) have no opinion whether the employees have

    frequent get together on various occasions.

    9

    14

    4

    3

    Frequent get togather

    Practiced in the company

    Not practiced in the

    company

    Not aware of the practice

    Have no opinion about the

    practice

  • 8/12/2019 Shrinath Oc FINAL

    52/104

    52

    Table 3.2: showing whether the communication meetings are held on

    regular interval

    Sr. No. Particulars Frequency Percentage (%)

    1 Practiced in the company 19 63.33

    2 Not practiced in the company 7 23.33

    3 Not aware of the practice 2 6.67

    4 Have no opinion about the practice 2 6.67

    Total 30 100.00

    Figure 3.2: showing whether the communication meetings are held on

    regular interval

    From the table 3.2 it can be interpreted that out of 30 respondents 19

    respondents (63.33%) believes that whether the communication meetings are held on

    regular interval, 7 respondents (23.33%) believes that the communication meetings

    are not held on regular interval, 2 respondents (6.67%) are not aware of this practice

    being followed and 2 respondents (6.67%) have no opinion whether the

    communication meetings are held on regular interval.

    19

    7

    22

    Communication meetings on regular interval

    Practiced in the company

    Not practiced in the

    company

    Not aware of the practice

    Have no opinion about the

    practice

  • 8/12/2019 Shrinath Oc FINAL

    53/104

    53

    Table 3.3: showing whether the new enterants are given proper induction

    and undersanding of organization or not

    Sr. No. Particulars Frequency Percentage (%)

    1 Practiced in the company 26 86.67

    2 Not practiced in the company 4 13.33

    3 Not aware of the practice 0 0

    4 Have no opinion about the practice 0 0

    Total 30 100.00

    Figure 3.3: showing whether the new enterants are given proper induction

    and undersanding of organization or not

    From the table 3.3 it can be interpreted that out of 30 respondents 26

    respondents (86.67%) believes that whether the new enterants are given proper

    induction and understaning of organization, 4 respondents (13.33%) believes that the

    new enterants are not given proper induction and understaning of organization, 0

    respondents (0%) are not aware of this practice being followed and 0 respondents

    (0%) have no opinion whether the new enterants are given proper induction and

    understaning of organization.

    26

    4

    0 0Induction to new enterants

    Practiced in the company

    Not practiced in thecompany

    Not aware of the practice

    Have no opinion about the

    practice

  • 8/12/2019 Shrinath Oc FINAL

    54/104

    54

    Table 3.4: showing whether the roles responsibility are well defined

    Sr. No. Particulars Frequency Percentage (%)

    1 Practiced in the company 25 83.33

    2 Not practiced in the company 1 3.33

    3 Not aware of the practice 2 6.67

    4 Have no opinion about the practice 2 6.67

    Total 30 100.00

    Figure 3.4: showing whether the roles responsibility are well defined

    From the table 3.4 it can be interpreted that out of 30 respondents 25

    respondents (83.33%) believes that the roles responsibility are well informed, 1

    respondents (3.33%) believes that the roles responsibility are not well informed, 2

    respondents (6.67%) are not aware of this practice being followed and 2 respondents

    (6.67%) have no opinion whether the roles responsibility are well informed.

    25

    1 22

    Roles responsibility clearly defined

    Practiced in the company

    Not practiced in the

    company

    Not aware of the practice

    Have no opinion about thepractice

  • 8/12/2019 Shrinath Oc FINAL

    55/104

    55

    Section ERewards and Recognition

    Table 4.1: showing whether rewards in the organization are based on the

    individual performance and contribution

    Sr. No. Particulars Frequency Percentage (%)

    1 Practiced in the company 13 43.33

    2 Not practiced in the company 9 30

    3 Not aware of the practice 3 10

    4 Have no opinion about the practice 5 16.67

    Total 30 100.00

    Figure 4.1: showing whether rewards in the organization are based on the

    individual performance and contribution

    From the table 4.1 it can be interpreted that out of 30 respondents 13

    respondents (43.33%) believes that the rewards in the organization are based on

    performance, 9 respondents (30%) believes that the rewards in the organization are

    not based on performance, 3 respondents (10%) are not aware of this practice being

    followed and 5 respondents (16.67%) have no opinion whether the rewards in the

    organization a