Business Plan- for Distribution centres

for Rural Innovations in Orissa, Chattisgarh, Jharkhand and Bihar

BY Sujith Bhaskar R

SHRAYATI DISTRIBUTERS private limited

“Pahoonch..har Konay Thak...”

About the CompanyA Distribution AgencyHead Office :

‘Shrayati’distributors pvt.ltd.Thapaswini BuildingsJaldega P OSimdega (dst)

Jharkhand Contact:07250792232Mob:09020673564Website:www.shrayati.comE-mail: dstr@shrayati.com

Main offices: Chhattisgarh, Bihar and Orissa

Mission

To provide perfect and quality service to customers and suppliers

VisionTo become the best quality distributers for

Rural villages

ServiceDistibution of Dettol

Dettol is an Antiseptic liquid Disinfectant by Reckitt Benckiser

We serve Dettol to retail shops in the 4 states

Opportunities and RiskThe 4 states namely Jharkhand, Chhattisgarh,

Bihar and Orissa include a large number of Rural villages which are not yet explored

As most of the NGOs in these rural areas focus on improving the health and hygiene awareness, probability of success for the product is high

But products like Savlon(Johnson&Johnson) are present in market

Transportation is difficult in rural areas

Market4 states : Jharkhand, Chhattisgarh, Bihar and

Orissa2 districts and 10 villages in each districtIn JharkhandChatra and Simdega In Chhattisgarh: Bilaspur and RaipurIn Orissa:Rayagada and SambalpurIn Bihar:Madhubani and Kishanganj

Marketing PlanTie-ups with NGOs and our own Distribution teamIn Jharkhand: with Utthaan and Manthan Yuva Sansthan In Chhattisgarh:With Bailadila Headway Organization for RuralIn Bihar:with Adithi and Adarsh gramin Vikas SamithiIn Orissa:with Pragati Samaj

Focusing on 5,000 retailers in each district

At 3% profit margin

25 member sales team for each district

50 member sales team from NGOs in each district

OperationsSupply from Dettol manufacturing plant at

Guwahati in AssamFacilities: Office buildings in 4 states4 Warehouses of 5,000 square feet for storing

10lakhs of Dettol bottlesRanchi in JharkhandRaipur in ChhattisgarhCuttack in OrissaPatna in Bihar25 member sales team for each district50 member sales team from NGOs in each district

Financial AnalysisLand: 20 lakhsConstruction: 30 lakhsBuildings: 10lakhsVehicles: 25lakhsMiscellaneous expenses: 5 lakhsPurchase of product :40 lakhs

Capital: Rs.1,30,00,000

Investment: 1.3 crores

Expected profit in first year: 20 lakhs

Break even will be in 6.5 years

Sources of Fund:

Individual contributions by each partner21.6 lakhs from each

GoalsWithin next 5 years we are planning to

expand our distribution network to 30 more villages in each of the 4 states.

To build up 2 more distribution centers in each state

THANK YOU…