Wrap up report03/19/2014

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Background●Situation

● The residential market is back and so is Square D with the new QO™ Plug-on Neutral (PoN) Load Center innovative design

● Special introductory pricing from 10/22/2013 through 12/31/2013 on popular QO PoN catalog numbers

●Objectives● Drive QOPoN load center sales● Engage with electrical contractors (existing and potential new installers of QO PoN

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● Engage with electrical contractors (existing and potential new installers of QO PoNload center)

● Move electrical contractors to trial & satisfaction● Demonstrate leadership , Square D is the industry leader dedicated to electrical

contractors and committed to delivering innovative designs that drive real contractor benefits

●Strategy● Leverage social media channels to drive engagement with targeted electrical

contractors/installers while promoting the QO PoN load center

Audience● Primary: Electrical Contractors – Show us your

Installation!● Residential projects● Existing and potential EC customers

purchasing through distribution● Some electrical contractors have tried the

QOPoN already and the promotion will allow Schneider Electric to get their feedback

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● Secondary: Distributors - Get Ready for Schneider Electric “Show us your installation!” promotion

● Schneider Electric Sales - Spread the word

About the Contest

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www.Facebook.com/SchneiderElectric

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Creative● Poster, pocket card and Thank you letter for

distributors ● Banners for Facebook, SE US website, etc● Eblast(s)

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Success Measurement (Metrics)

1. Sales

2. “Likes”

Goal Actual 2014 QOPoN Similar Contest 2013 EVLink

1000 “Likes” in two months

986 in two months 725 in two & half months

125 “Likes”/week 123 “Likes”/week 78 “Likes”/week

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3. Total # of installation photos

4. Social Media Industry Standard Metrics● Reach ● Engagement/Conversation

Goal Actual

35 installation photos5 photos per week (5*7=35)

32 photos received

Reach, Engagement & New “Likes”

Only 2 Days Left!78K Reach3K (163) Engagement

Show us some Love!160.8K Reach8.4K (509) Engagement

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QOPoN Officially Open2688 Reach208(71) Engagement

Week 1 Winner2304 Reach220(46) Engagement

No Monday blues!2000 Reach100(20) Engagement

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QO PoN Posts Performance

February• Four of the top 5 posts from -SE- related to “ Show us your installation!”

January• Three of the top 4 posts related to “Show us your

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related to “Show us your installation!”

Conversation

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And the winner is…

Thank you! Please mail the gift card to

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Thank you! Please mail the gift card toLuke L.Southampton NY 11968 Our church is under construction so we are planning to donate the gift card to the church. Do you know if you will start making 150 amp main breaker plug on panels soon? How about plug on GFCI breakers? - I am glad I entered!!!

Partners…

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AppendixQuestions?

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Appendix

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http://bit.ly/Panelboardshttp://bit.ly/Panelboards

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http://bit.ly/Panelboardshttp://bit.ly/Panelboards