Showcase f/ Reed Parker of Mudlick Mail: "Phone Sales Techniques"

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Showcase #151 http:// turnaroundtour.com/libraries/show case Powered by TurnAroundTour.com Hosted by Gary Gunn, AAM

description

You don't want to miss this opportunity! Why spend a lot of MONEY making the phone ring but not getting cars over the curb? Learn how to make sales happen! It only comes when your service advisers use proven phone sales techniques! Reed Parker of Mudlick Mail will be your guide! Reed Parker is an expert at turning phone calls into repair sales! Let Reed's bubbling personality shine on your day! Check out this special Showcase event. Put his advice into practice for your repair shop!

Transcript of Showcase f/ Reed Parker of Mudlick Mail: "Phone Sales Techniques"

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Showcase #151

http://turnaroundtour.com/libraries/showcase Powered by TurnAroundTour.com

Hosted by Gary Gunn, AAM

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FOUR Core Concepts

Budgeting for ProfitAdvertising Marketing

Leadership ManagementDaily Operations

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Engagement Opportunities Live Three Day Events per year (Feb, June, Oct) Six Week Auto Shop Bootcamps Online Six Week Auto Staffing Process Intensives Online Monday Auto Staffing Process Webinars Tuesday Super Webinars (Four Core Rotation) Massive Audio / Video / Document Libraries

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2014 Face-to-Face-EventsSelect Group Experience

June 18 – 21 Missoula, MTOctober 22 – 25 Mount Vernon, WA

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Live Action

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Live Action

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Introducing Reed Parker• Business owner • Sales Director Mudlick Mail• Enterprise Rental Car Experience• Customer Service – Operating Profit – Fleet

Growth - Retention

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“Getting the Car Over the Curb"

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Can you win the Kentucky Derby with a donkey?

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Do Zebra’s ever change their strips?

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“Getting the Car Over the Curb" Phone Skills and Techniques

Moment of Truth phone rings / walk-in Match and Win Contest

Title your page getting cars over the curb

FIVE Key Takeaways

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Sales MentalityPhone Skills, Liking People, Outgoing, Conversationalist, Judging Income,

Create an Inviting AtmosphereIt’s like riding a bike…

Call review…Tracking number calls…

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Operational issues…Isolate – Concern – Penetrate

Phone calls back to the customer controls the conversation…

What just happened….Who was that…

What’s his name…

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Control the phoneListen – Listen and Proper Response

Dig for the reason…Catering to the customer…You control the business….

You will be successful….It starts with the phones…

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Walk through customer showing up…Control Story Sample…Second Touch Point…

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PassionEnergy

IntroductionName Recognition

Story First Call / First CarHiring – Training – Interview

Wrong person on the counter

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Name to Name BasisHow did they hear about the shop?

YesAnytime script…

They ask questions trap…People business

Not the car business until the cars comes in

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Who is the most important customer?How much…

Do you…Can you…

Power to say yes….Power to offer a solution….

Booked times an issue….Take charge….

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Why advertising doesn’t work?IE…Direct Mail, Internet, Referrals, call backs,

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Okay…..Reed

Give these attendeesFIVEKey

Takeaways

Match and Win Contest

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2014 Coming Attractions and ReviewAuto Shop Bootcamp

Six Consecutive Weeks105 Minutes per webinar Session

2 - 3 times in 2014Tuesdays 3PM CST

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2014 Coming Attractions and ReviewPeople Intensive

Six Consecutive Weeks105 Minutes per webinar Session

Tuesdays 3PM CST

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2014 Coming Attractions and Review Monday Super Webinar Series

FirstSecond

1PM CST for 75 minutes

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2014 Coming Attractions and ReviewTuesday Super Webinar Series

FirstSecond

12PM NOON CST for 75 minutesBudgeting - Daily Ops – HTM - Leadership

Six Times each per year

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2014 Coming Attractions and ReviewShowcase

Thursday (Most)First

Second12PM NOON CST 60 Minutes

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2014 Coming Attractions and ReviewRichard Flint

Webinars 4 timesSelect Group Experiences 3 times

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2014 Coming Attractions and Review

AllianceCards Sent: 7812

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2014 Coming Attractions and ReviewMudlick Mail

Alliance19,423,679 as of Nov. 2013