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Show Me! Social Media for Non-Profits
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SHOW ME! Social Media for Non-Profits Jillian Fortin Director of Communications & Interactive Media Knowbility, Inc. http://www.knowbility.org
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rticles reporting the success of social media for business, corporations and other dot-coms are a dime a dozen- they're everywhere! We know it can work for them, but what about us? Can non-profits, who operate in an environment of limited resources, expect the same sort of returns as big biz, and how? What should we consider before we decide to invest in social media?
Transcript of Show Me! Social Media for Non-Profits
SHOW ME!Social Media for Non-Profits
Jillian FortinDirector of Communications & Interactive Media
Knowbility, Inc.http://www.knowbility.org
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What is social media?
“A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated
content.”
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Properties of Social Media
1. Reach
2. Accessibility
3. Usability
4. Recency
5. Permanence
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Why should I care about social media?
Facebook More than 500 million active users 50% of Facebook's active users log onto
Facebook in any given day Average user is connected to 80 community
pages, groups and events Every month, more than 70% of Facebook
users engage with Platform applications Source: http://www.facebook.com/press/info.php?statistics
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Why should I care about social media?
Twitter 105,779,710 active users (over 19 million
profiles) Gets 300,000 users a day Receive 180 million unique visitors a month 600 million search queries a DAY 75% of interactions occur OUTSIDE of the
Twitter.com API Source: http://www.mashable.com
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Why should I care about social media?
LinkedIn More than 75 million users in over 200
countries Represents 150 industries around the world A new member joins LinkedIn approximately
every second Source: http://press.linkedin.com
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Why should I care about social media?
Youtube Exceeds 2 billion views a day (nearly double
the prime-time audience of all 3 major U.S. Broadcast networks combined)
Over 3 million people are connected and autosharing at least one social network
Google's automatic speech recognition technology can translate 51 languages in Youtube videos & create captions
Source: http://www.viralblog.com/research/youtube-statistics/
Social media is not a fad.It's all about adopting new
tools...
...and it's here to stay.
So, which tools should your organization use?
It can get a little
overwhelming,sometimes downright
SCARY!
But it doesn't have to be.
Photo credit:http://www.flickr.com/photos/15943798@N05/
It's easier than you think......but requires strategic thought.
Source: http://www.ducttapemarketing.com
Things To Consider
1. KNOW THYSELF.
2. Define the project.
3. Structure your commitment.
4. Document time spent, resources invested.
5. Finally, check your answers.
Thank You!
Jillian FortinDirector of Communications &
Interactive Media
Knowbility, Inc.http://knowbility.org
twitter.com/knowbility
facebook.com/knowbility
I’d love to hear from you!
