Should Your IT Lead Generation Also Include News Releases? (Slide Deck)
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Transcript of Should Your IT Lead Generation Also Include News Releases? (Slide Deck)
SPHomeRun.com
Courtesy of
http://www. ITMarketingGuide.com
Should Your IT Lead
Generation Also Include
News Releases?
SPHomeRun.com
The Changing
Online PR
Landscape
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Consider
On-Page SEO,
Social Sharing,
Anchor Text Links,
and Relevant CTAs
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
When You’re
Planning Your
News Releases,
Make Sure That You
Take Into Account:
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
1. On Page SEO
Strategy
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
2. Social Sharing
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
3. Anchor Text
Linking
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
4. Relevant CTAs
(Calls To Action)
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Case in point:
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Online News
Releases Are Now
in the Same Google
Crosshairs of
Controversy
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
As Article
Directories Were
a Short Time Ago,
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
As You Can See
From This Article
From the Content
Marketing Institute,
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Which Specifically
Warns About:
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Infographics
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Native
Advertising
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Press Releases
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Mass Article
Submission
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
• Guest Posts
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Distribute
Externally with Care
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Do You Currently
Use News Releases
To Generate Leads?
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
If So, What Have
You Found Most
Important To
Ensuring Long-term
Success?
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Let Us Know Your Thoughts
in the Comments Section
Below
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IT Channel Inbound Marketing
Planning Guide
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