Should Your College Be On Instagram

Slide 1

Should Your College Be On

Instagram

Should Your College Be On Instagram

Slide 2

1. Simply enhance your presence

2. Show your campus in a different light

3. Hold a photo contest using your hashtag

4. Connect with your alumni

Overview

Source: Higher Education Marketing – Should Your College Be On Instagram

Should Your College Be On Instagram

Slide 3

Instagram is:

over 130 million active users

mostly aged 18 to 23

the one social media platform educational institutions can no

longer ignore.

BUT small colleges and community colleges with already

limited social media resources wonder if it is worth their time.

So, should your college also be on Instagram?

Source: Higher Education Marketing – Should Your College Be On Instagram

Should Your College Be On Instagram

Slide 4

Is Instagram right for your school?

Is your target audience using this tool?

Does Instagram fit your social media marketing strategy:

What are your goals?

How will you manage your account?

How will you gauge your success on there?

Is your school struggling to find relevant visuals?

Source: Higher Education Marketing – Should Your College Be On Instagram

Should Your College Be On Instagram

Slide 5

Instagram is great to:

Find unique visuals of your campus in real-time.

Find and curate student-generated content

Experiment with your college’s branding

Use as a curator

To inspire you, here are a few examples of what some

colleges do on Instagram:

Source: Higher Education Marketing – Should Your College Be On Instagram

Should Your College Be On Instagram

Slide 6

Some schools simply know they need Instagram because their

students are there.

Instagram becomes:

another, fun, easy way to get interactions with their students.

it also allows them to keep a close eye on what is happening

on campus.

They follow their students’ favorite hashtags and see what is

being said about them.

1. Simply enhance your presence

Source: Higher Education Marketing – Should Your College Be On Instagram

Should Your College Be On Instagram

Slide 7

Example: CTC only uses its

account to reinforce its

branding and student

recruitment. As you can see

below, they are only trying to

share fun images with their

students. Look at the wise use

of some of their posters to be

featured on their profile.

Impossible to ignore that

Boeing Tour, isn’t it?

Source: Higher Education Marketing – Should Your College Be On Instagram

Should Your College Be On Instagram

Slide 8

Many colleges Instagram to have an insider eye on campus.

They offer:

a sneak peek to people who find it first.

What is happening behind the scene at the Admissions

desk, or during the preparation of an event?

Some challenge their students to find the mascot hidden on

campus.

share pictures contrasting seasonal views of their

campuses.

2. Show your campus in a different light

Source: Higher Education Marketing – Should Your College Be On Instagram

Should Your College Be On Instagram

Slide 9

Example: Brock University often challenges its students by asking

them to pinpoint where exactly a picture was taken on campus.

Brock also uses the video feature to show unique spots on

campus.

Source: Higher Education Marketing – Should Your College Be On Instagram

Should Your College Be On Instagram

Slide 10

Encourage students to share their favorite spots on campus.

Remember that their accounts must be public for entries to

qualify.

Invite them to share and tag their pics using a specific

hashtag.

This will give you lots of visuals to use and to pick from.

Unlike Facebook, Instagram allows users to apply filters that

usually give all shots a more artsy, professional finish.

Don’t forget to cross-promote throughout social media

profiles to advertise for the contest, to announce finalists or

winners.

3. Hold a photo contest using your hashtag

Source: Higher Education Marketing – Should Your College Be On Instagram

Should Your College Be On Instagram

Slide 11

Example: Queens University. Queens University invited

students to share pictures with them using: #queensu. As a

result, many shared pictures of the campus, queen’s building,

and some videos.

Source: Higher Education Marketing – Should Your College Be On Instagram

Should Your College Be On Instagram

Slide 12

Carleton University its Instagram account to connect with

Alumni: it regularly posts old pictures using the hashtag

#CUThrowback

4. Connect with your alumni

Source: Higher Education Marketing – Should Your College Be On Instagram

Should Your College Be On Instagram

Slide 13

Questions? 1.514.312.3968

info@higher-education-marketing.com

Visit our Website: Higher Education Marketing

FOLLOW US ON FACEBOOK

FOLLOW US ON LINKEDIN

FOLLOW US ON TWITTER

FOLLOW US ON PINTEREST

FOLLOW US ON GOOGLE+