Should we go Mobile or App?

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SEO para E-commerce NoTopo Internet Marketing Divulgação na Internet com foco em resultados Notopo Internet Marketing | [email protected] Mobile ou App?

Transcript of Should we go Mobile or App?

Page 1: Should we go Mobile or App?

SEO para E-commerce

NoTopo Internet MarketingDivulgação na Internet com foco em resultados

Notopo Internet Marketing | [email protected]

Mobile ou App?

Page 2: Should we go Mobile or App?

Notopo Internet Marketing | [email protected] | (11) 3331.0218

Jan 2015

Page 3: Should we go Mobile or App?

Notopo Internet Marketing | [email protected] | (11) 3331.0218

Digital in Americas

Page 4: Should we go Mobile or App?

Notopo Internet Marketing | [email protected] | (11) 3331.0218

Share of web traffic by devices

Mobile and tablet are beeing considered as different devices

Page 5: Should we go Mobile or App?

Notopo Internet Marketing | [email protected] | (11) 3331.0218

Active mobile social media users

Countries with more users

Page 6: Should we go Mobile or App?

Notopo Internet Marketing | [email protected] | (11) 3331.0218

Jun 2014 - Digital in Brazil

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Notopo Internet Marketing | [email protected] | (11) 3331.0218

Time spent online in Brazil

Nowadays it’s impossible to think life without smartphones, which we look 150 times/day in average and even more without facilities such as taxis apps, that have changed the life of passangers and taxi drivers.

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Notopo Internet Marketing | [email protected] | (11) 3331.0218

Mobile use in Brazil

Page 9: Should we go Mobile or App?

Notopo Internet Marketing | [email protected] | (11) 3331.0218

Activities on mobile in Brazil

Page 10: Should we go Mobile or App?

Notopo Internet Marketing | [email protected] | (11) 3331.0218

Smartphone use in Brazil

Page 11: Should we go Mobile or App?

Notopo Internet Marketing | [email protected] | (11) 3331.0218

Mobile internet indicators in Brazil

Page 12: Should we go Mobile or App?

Notopo Internet Marketing | [email protected] | (11) 3331.0218

UX is the consumer experience

when using your product or

service. The UX has a role as

important today that even

marketers need to understand

some of that. That's because the

UX works with functional and

practical issues, but also with all

the emotional side of experience.

UX – User experience

Page 13: Should we go Mobile or App?

Notopo Internet Marketing | [email protected] | (11) 3331.0218

• 6 out of 10 viewers watch TV with a gadget in hand

• 7 millions of smartphones sold in 2014

• In the last 18 months, 3g access has grown 123%

• Cellphones in all purchase moments: 86% of the users use it to search the good

• 12 millions of people already move $$ trough cellphone. From 2009 to 2013 the number of accounts in mobile banking has grown 2.900%

• 69% of people who travel for pleasure search for ideas in free time (metro, bank queue). From these people, 50% do their reservations using a separated device

Few points to think about

Page 14: Should we go Mobile or App?

Notopo Internet Marketing | [email protected] | (11) 3331.0218

Then what? Should I go mobile or think in Apps for my company?

Thanks for joining us!

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SEO para E-commerce NoTopo Internet MarketingDivulgação na Internet com foco em resultados

[email protected](11) 3331.0218 | (11) 3223.9225

Keep in touch! =)